September
30, 2009
From
InternetRetailer.com:
"42%
of E-Retailers Increased Their Conversion Rates this Year"
Online
retailers increased their online visitor-to-order conversion rates to an
average conversion rate of 3.4%...
http://www.internetretailer.com
September
29, 2009
From
ClickZ.com:
"Your
Web Analytics Checklist"
Are
conversion events well defined? Are all the important conversion
events on your site being tracked?
http://www.clickz.com
September
29. 2009
From CNN
Money:
"Even
Bad Reviews Boost Sales"
Consumers
are becoming used to searching for reviews when they shop online. If
they leave your site to look for reviews, they most likely won't come
back...
http://money.cnn.com
September
26, 2009
From
Nielsen:
"17%
of Time Spent on Internet Devoted to Social Networking and Blog Sites, Up
from 6% Year Ago"
Year-over-year,
online advertising spend on the top social network and blogging sites
increased 119 percent...
http://en-us.nielsen.com
September
25, 2009
From
MarketingProfs.com:
"Seven
Questions Local Businesses Should Answer Before Investing in SEO"
Does
your page do a good job of converting visitors to sales? Does your
site give people a good reason to come back?
http://www.marketingprofs.com
September
25, 2009
From
ClickZ.com:
"Social
Media and Local Search 101"
Social
media can help you to monitor and manage your online reputation by
replying to customers who are less than satisfied and thanking those who speak
well of you...
http://www.clickz.com
September
24, 2009
From
ClickZ.com:
"Deduping
Duplicate Content"
How
do you know if duplicate content is an issue for your site? Simply
run one or more of these four quick tests...
http://www.clickz.com
September
22, 2009
From
InternetRetailer.com:
"More
Than a Third of U.S. Households Inclined to Shop Online"
While
there is a strong correlation between higher income and likelihood of
shopping online, income is not a definitive predictor of shopping
behavior. For instance, singles, 30-45, living in suburbs or towns,
are more likely to shop online than established elites that have 42% more
income on average...
http://www.internetretailer.com
September
17, 2009
From
E-Commerce Times:
"How
to Keep Online Shopping Carts On Target"
How
can you persuade shoppers after they've changed their mind about an
item? Although some reasons might be uncontrollable, the majority
are manageable and can be reduced by incorporating these eight simple tactics on your Web
site and into your checkout process...
http://www.ecommercetimes.com
September
17, 2009
From DM
News:
"Online
Shopping Cart Deserters Today May Be Buyers Tomorrow"
65%
of all shoppers will wait a day or more to complete a purchase...
http://www.dmnews.com
September
17, 2009
From
InternetRetailer.com:
"Online
Merchants Missing the Mark with In-Store Pickup"
Many
multichannel retailers that offer in-store pickup of online orders are
turning the service into a form of free shipping without taking full
advantage of its potential to generate more sales...
http://www.internetretailer.com
September
16, 2009
From
InternetRetailer.com:
"The
New Page-Loading Threshold: 2
Seconds"
40%
of consumers will wait no more than three seconds for a web page to render
before they abandon a site...
http://www.internetretailer.com
September
16, 2009
From
Search Engine Watch:
"Granularity
in Landing Page Optimization"
The
advantage of fine granularity changes is that they're quick and easy to
implement. For example, you may want to consider different headlines
for your page. It wouldn't take long to come up with some reasonable
alternatives, set up a test, and start collecting data...
http://searchenginewatch.com
September
15, 2009
From
ClickZ.com:
"Building
Analytics Into Your Business Processes"
Often
organizations spend money on new campaigns or large-scale product
development on their sites without being explicitly clear
about how they will measure the effectiveness of the campaign or the new
piece of functionality. So how do they know that they have done a
good job?
http://www.clickz.com/3634955
September
15, 2009
From
InternetRetailer.com:
"Natural
Search Still Doesn't Come Naturally"
Some
retailers are doing a better job than others of gaining visibility in
natural search results, often by tapping site analytics to identify words
and phrases their customers are searching for or clicking on and making
sure a site has lots of content relevant to those terms...
http://www.internetretailer.com
September
15, 2009
From
Search Engine Watch:
"Redesigning
Your Web Site?
Don't Neglect SEO"
Make
sure you 301 redirect every page of the old site to the new URL
structure...
http://searchenginewatch.com
September
11, 2009
From
InternetRetailer.com:
"Shoppers
Spend More When They Shop Multiple Channels at Once"
Multichannel
shoppers that shop multiple channels at once spend 15-30% more than their
multichannel counterparts who shop one channel at a time...
http://www.internetretailer.com
September
11, 2009
From
ClickZ.com:
"What
Is Your True Conversion Rate?"
Your
conversion rate is the sum of the thousands of efforts
and paths that prospects take through your site. There is no such
thing as an average person. That is why your average conversion rate
is a rough indicator but virtually worthless as a way to focus your
conversion optimization...
http://www.clickz.com
September
10, 2009
From
ClickZ.com:
"Get
Started in Local Search Without a Web Site"
Many
local search platforms allow you to create a local business profile on a
page on their sites. Think of each of these profile pages as a mini
Web site about your business...
http://www.clickz.com
September
10, 2009
From
Marketing Charts:
"Three-Fourths
of Women Uninfluenced by Brands on SocNets"
Though
women are exceptionally active in online social networking activities,
they are overwhelmingly uninfluenced - and often turned off - by brands
hawking products and services in the social-media space...
http://www.marketingcharts.com
September
9, 2009
From
ClickZ.com:
"The
Opportunity Cost of a Safe Online Strategy"
The
Internet is a collection of niche populations overlaid by broader, shared
characteristics. If you only address your audiences at the level of
least differentiation, you're missing the best opportunity to demonstrate
relevance. Relevance is what drives results...
http://www.clickz.com
September
9, 2009
From
E-Commerce Times:
"Speaking
the Right Language Online"
Understand
that the lengths of words and phrases will vary considerably in
translations and that the Web site design layout needs to take this into
account...
http://www.ecommercetimes.com
September
8, 2009
From
InternetRetailer.com:
"Content
Is King"
This
year $757.4 billion of in-store sales - 28% of total retail sales - will
be directly influenced by the web as consumers research products online
and purchase them offline...
http://www.internetretailer.com
September
3, 2009
From
MarketingProfs.com:
"Top
10 Online Retail Categories"
The
top online-retail category by average order size in July was computer
hardware, followed by the automotive category and consumer electronics...
http://www.marketingprofs.com
September
1, 2009
From
E-Commerce News:
"The
E-Coupon Generation"
Use
of electronic discounts and coupons more than doubled in the first half of
2009 compared with the same period last year...
http://www.ecommercetimes.com