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About
Advertising
and Promotion
September
30, 2008
From
Aberdeen Group:
"What
Does It Take to Create Best-in-Class Search Engine Marketing"
Eight
key benefits to improving brand awareness and Web site traffic...
http://www.aberdeen.com
September
30, 2008
From
ClickZ.com:
"READ
This Column and Get a FREE Magazine"
The
sender name and subject line are, unequivocally, the most important
elements of your e-mail campaigns, today, tomorrow, and moving into the
mobile future...
http://www.clickz.com
September
29, 2008
From DM
News:
"E-commerce
Sites Find Optimizing Site Data Increases Sales"
Using
data to create targeted campaigns can personalize the shopping experience
and increase sales...
http://www.dmnews.com
September
27, 2008
From
ClickZ.com:
"99
Bottles of Beer On the Wall..."
Who
watches the numbers for your marketing optimization? Would someone
notice if you were on a downtrend in lead conversion? What are you
tracking and focused on improving on?
http://www.clickz.com
September
26, 2008
From
ClickZ.com:
"Your
Search Campaign Needs Two Brains"
A
winning search campaign must have two brains to maximize the paid search
opportunity: the human brain and the algorithmic brain, and they
must work in tandem...
http://www.clickz.com
September
25, 2008
From
eMarketer:
"Extending
the Social Network"
By
understanding the connections between people and how information spreads
in a social network, marketers can tweak their messages to make viral spreading
quicker/easier/faster...
http://www.emarketer.com
September
23, 2008
From
MarketingProfs.com:
"Well
on Your Way to Creating Successful Email Campaigns"
Web
designers aren't always the best email designers...
http://www.marketingprofs.com
September
23, 2008
From
ClickZ.com:
"How
Can I Best Use This (Ad) Space?"
The
best online ads have always been close cousins to content. Think
more about the experience the consumer is seeking on that site and add to
it with an ad that makes the experience more valuable and leads back to
your brand...
http://www.clickz.com
September
22, 2008
From
E-Commerce Times:
"Countdown
to the Holidays:
100
Days to Ramp Up"
Keeping
your customers engaged is key to building a relationship. Make sure
every e-mail and campaign provides value, not just the hard sell...
http://www.ecommercetimes.com
September
22, 2008
From
eWeek.com:
"How
to Conduct Effective E-Mail Marketing"
Truths
and lies about effective e-mail marketing campaigns...
http://www.eweek.com
September
22, 2008
From
ClickZ.com:
"Really
Simple E-mail Segmentation:
Getting Clicks to Convert"
One
common landing page mistake is including links that, while related to the
topic at hand, don't set the reader on a path to conversion...
http://www.clickz.com
September
15, 2008
From
ClickZ.com:
"The
Five W's of Ad Relevancy"
Examine
multiple dimensions about your consumer to figure out how to match the
message and the creative to the task the consumer's engaged in, the
context they're engaging in it, and the amount of attention they have to
spare to pay attention to your message...
http://www.clickz.com
September
11, 2008
From
ClickZ.com:
"The
Very Long Tail of Local Search"
Long-tail
search terms tend to convert better than high-volume search terms and the
cost per conversion is generally lower...
http://www.clickz.com
September
10, 2008
From
ClickZ.com:
"How
to Boost Your Online Presence"
Four
techniques and thirteen tools for adding a social element to an
e-marketing strategy...
http://www.clickz.com
September
9, 2008
From
MarketingProfs.com:
"Email
Marketing Disobedience"
Six
laws of proper e-newsletter creation, and why you should ignore every one
of them...
http://www.marketingprofs.com
September
4, 2008
From
InternetRetailer.com
"Marketers
Learning How to Better Target Consumers with E-mail"
Better
engage consumers through e-mail marketing by focusing less on promotional
e-mail and more on newsletters, transactional messages like order
confirmations, and messages triggered by particular consumer activity...
http://www.internetretailer.com
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About
Customer
Service
September
29, 2008
From
iMarketing News:
"It's
Time to Critique Your Web Site"
The
challenge for multichannel retailers is to focus on what customers want
rather than what the design team wants...
http://www.dmnews.com
September
26, 2008
From
eMarketer:
"Shaking
Up Online Shopping"
Retail
technologies that are most promising for online customer engagement
attempt to simulate the immediacy and enjoyment of the store shopping
experience...
http://www.emarketer.com
September
23, 2008
From
E-Commerce News:
"Social
Networking and the Multichannel Shopper"
Attaining
the optimal mix of product selection, pricing and content in catalogs and
collateral; and the tailoring of guided selling and navigation within
multichannel management strategies is too important to leave to just trial
and error...
http://www.ecommercetimes.com
September
23, 2008
From
ClickZ.com:
"Optimize
Your Site: First-Time vs. Returning Visitors"
Does
a visitor who has never been to your site before have the same needs as
someone who's a frequent visitor?
http://www.clickz.com
September
22, 2008
From
MarketingProfs.com:
"Top
10 Challenges Interactive Marketers Face"
Write
down top 10 things your target customers do with their time on a daily
basis and the top three places they will search for your offerings, and
then start talking about where to spend your marketing budget...
http://www.marketingprofs.com
September
19, 2008
From
ClickZ.com:
"The
Law of Diminishing Returns"
Without
including a larger view, sites can become personalized to the point of
being too specific. A delicate balance of personalized and
non-personalized content must be maintained to allow people to navigate
around the general site, while still keeping an eye on the content they
like the best...
http://www.clickz.com
September
19, 2008
From DM
News:
"Optimize
Sites for Search Success"
If
you have bricks-and-mortar stores, develop and implement a comprehensive
local search strategy. Update your store listings, including
addresses, phone numbers, and business hours with the major Internet
directories...
http://www.dmnews.com
September
19, 2008
From
InternetRetailer.com:
"Conversion
Rates Down, Abandoned Carts Up"
Get
back to the basics - optimize internal site search performance and make
sure categorization of your site is done right...
http://www.internetretailer.com
September
17, 2008
From
InternetRetailer.com:
"High
Gasoline Prices Make Online Shopping More Attractive"
87%
of consumers agree that they like to shop online because it saves them
money on gasoline, second only to the 89% who say that shopping online
makes available a wider variety of products...
http://www.internetretailer.com
September
16, 2008
From
Internet News:
"Online
Shoppers in Search of Better Service"
Of
the 84 percent of online adults who shop online, nearly nine out of 10
said they have had trouble completing a transaction...
http://www.internetnews.com
September
15, 2008
From Ipsos
Reid:
"Online
Canadians Very Interested in Downloading Online Coupons for Life's
Having
weekly shopping coupons available on a company website could potentially
be a significant driver of visitors to the website and eventually draw
consumers to the bricks-and-mortar retail environment...
http://www.ipsos-na.com
September
15, 2008
From
iMarketing News:
"Stress
Efficiency in E-Commerce"
Web
sites that do not guide customers to product pages quickly risk
frustrating them and losing sales to the competition...
http://www.dmnews.com
September
11, 2008
From
InternetRetailer.com:
"Retailers
Are Better at Store Pickup of Online Orders"
E-mails
sent after an order is placed should include important information such as
store location, contact information and store hours...
http://www.internetretailer.com
September
12, 2008
From
eMarketer:
"Web
Stores Score with Customer Ratings"
Ratings
and reviews were the most-useful e-commerce features according to 44% of
online shoppers - nearly three times the next-most-popular feature...
http://www.emarketer.com
September
8, 2008
From
eMarketer:
"Catering
to Multichannel Consumers"
Over
one-half of consumers want the option of having merchandise delivered to
their home or available for in-store pick-up after purchasing
online. More than eight out of 10 want to be able to return
merchandise to a store even if it was purchased online or over the
phone...
http://www.emarketer.com
September
5, 2008
From
eMarketer:
"Changing
Retail Shopping Channels"
63%
of US online buyers made their holiday purchases in two or three retail
channels as of the end of November 2007. That number would have been
even higher if consumers who researched products in one channel and then
bought them in another were included...
http://www.emarketer.com
September
5, 2008
From
ClickZ.com:
"More
Deadly Sins of Site Design"
Help
users. Don't blame users for not following directions; provide
constructive advice and reasons behind the rules...
http://www.clickz.com
September
4, 2008
From
ClickZ.com:
"Tips
for Sending a Welcome Message"
The
number one way to reduce complaints among new subscribers is to provide a
clear and accurate explanation of why someone is receiving a message...
http://www.clickz.com
September
2, 2008
From
InternetRetailer.com:
"E-retailers
Must Formalize How Social Settings Are Moderated"
The
key to successful content moderation is to create a policy that reduces
the number of tricky decisions one must make in the heat of the moment...
http://www.internetretailer.com
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About
Webstore
Management
September
30, 2008
From
ClickZ.com:
"Analyzing
Multichannel Dynamics"
Understand
why a customer who starts a transaction online ends up completing it
offline. This channel shift may occur because of the organization's
business rules, consumer behaviors, or the product's complexities...
http://www.clickz.com
September
30, 2008
From
Forrester:
"Retailers
Believe Online Shopping More Resilient Than Other Channels"
Given
that the web appears to be a preferred channel for many consumers,
retailers would be well served to provide offers that motivate customers
to buy, and to encourage the online channel to drive sales in a
channel-agnostic manner...
http://www.forrester.com
September
29, 2008
From
InternetRetailer.com:
"Consumers
Suspicious of How Online Data Is Used"
82%
of consumers are concerned about their credit card numbers being stolen
online while 72% are concerned that their online behaviors are being
tracked and profiled by companies...
http://www.internetretailer.com
September
26, 2008
From
InternetRetailer.com:
"Focusing
on Key Web Site Metrics Through Analytics"
Six
key metrics for better understanding online customers as well as the large
number of site visitors who abandon a site...
http://www.internetretailer.com
September
26, 2008
From
InternetRetailer.com:
"Measuring
Online Visitor Engagement with Multiple Indices"
Producing
a comprehensive look at web site visitor engagement involves gathering
information through indices that measure multiple ways in which consumers
interact with a web site and its brand...
http://www.internetretailer.com
September
25, 2008
From
ClickZ.com:
"Long-Tail
Tactics for Local Search Optimization"
If
you have multiple brick-and-mortar locations, write a separate page for
each one. Make certain the page prominently displays the location's
correct physical address, and the local phone number with area code...
http://www.clickz.com
September
24, 2008
From
MarketingVOX:
"Nearly
70% of Online Adults Use Social Media, Often Research Products"
Insight
into what drives consumers to buy, how to tailor content to different
demographics, and even how to better engage with target consumers in these
increasingly influential online forums, will all have a significant impact
on organizations' success and competitive advantage in the marketplace...
http://www.marketingvox.com
September
18, 2008
From
InternetRetailer.com:
"E-Retailers
Face New Rules to Reach Growth Potential"
The
web channel is no longer the underdog. Multi-channel retailers
should find ways to leverage the strength of the online channel throughout
their physical stores...
http://www.internet.com
September
17, 2008
From
ClickZ.com:
"What
'70s TV Taught Me About SEM"
Be
very conscious of the weight of your recommendations. If you're
unsure of the ramifications, take precautions by testing significant
changes on smaller parts of your site first...
http://www.clickz.com
September
17, 2008
From
eMarketer:
"College
Students Lead the Way Online"
The
college market is one of the most-attractive demographic groups for
marketers because of students' discretionary budgets...
http://www.emarketer.com
September
16, 2008
From
ClickZ.com:
"Understanding
Multichannel Dynamics"
Factors
to consider when estimating a customer's value across online and offline
channels...
http://www.clickz.com
September
15, 2008
From
Marketing Charts:
"Affiliate
Marketing Still Cost-Effective, But Budgets Shrinking"
Merchants
are getting better at getting traffic directly to their sites and they are
also refining their approach so that they are not paying out for sales
unnecessarily...
http://www.marketingcharts.com
September
12, 2008
From
ClickZ.com:
"The
Case for Persona-Based Lead Generation"
Personas
tell us how to plan and have a conversation. Demographics mostly
tell us where to have that conversation. Both are important...
http://www.clickz.com
September
12, 2008
From
ClickZ.com:
"Using
Search To Reach Influencers and Passionistas"
Because
influencers are located at the buying cycle's early stages, you must think
beyond the measurable online conversion behaviors we know and love when
designing search campaigns for them...
http://www.clickz.com
September
11, 2008
From
Internet News:
"Selling
Travel Online: It's Not Just for the Big Guys"
Having
a Web presence is not enough. To attract qualified leads, you need
to create a site that is not only visually attractive and easy to navigate
but is properly optimized...
http://www.internetnews.com
September
10, 2008
From
ClickZ.com:
"Tactical
Link Building:
Finding
Link Targets"
Seek
out opportunities to grow more referrals from those sites that already
send traffic your way and add new link targets to the mix...
http://www.clickz.com
September
9, 2008
From
iMarketing News:
"Don't
Eschew Keyword Selection in Favor of Inbound Links"
Is
your site structured in such a way to help you target important keywords? Are your products named along the lines of how people
search?
http://www.dmnews.com
September
9, 2008
From
ClickZ.com:
"Optimize
Your Site:
Getting Started"
Landing
pages from campaigns, partners, and paid search can be a great place to
start testing and can return a high ROI. Test different versions of landing
pages that tie specifically to what visitors clicked on to get them to
your site...
http://www.clickz.com
September
5, 2008
From
E-Commerce Times:
"5
Burning Questions About E-Commerce Search Solutions"
An
effective site search solution can help e-commerce sites drive sales and
traffic, but customers' expectations are high when it comes to search...
http://www.ecommercetimes.com
September
3, 2008
From
iProspect.com:
" Nearly
Half of Search Marketers Do Not Integrate Efforts with Offline
Channels"
67%
of search engine users are driven to search by an offline channel, and 39%
of those offline-influenced search users ultimately make a purchase
from the company that prompted their initial search...
http://www.iprospect.com
September
3, 2008
From
iMarketing News:
"E-mail
in a Web 2.0 World"
Activities
such as regular e-mail communication with your customers via personalized
newsletters or instant notification of new activity within relevant
online communities can keep your users engaged, informed and active...
http://www.dmnews.com
September
2, 2008
From
ClickZ.com:
"Ten
Things to Do Besides Banners"
With
text links, the key is to squeeze something compelling into the limited
amount of text you typically get...
http://www.clickz.com
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