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About
Advertising
and Promotion
September
26, 2007
From
MarketingProfs.com:
"18
Web-Marketing Concepts That Make a Difference"
When
Web sites fail, they fail because they do not communicate a realistic,
believable, convincing marketing message...
http://www.marketingprofs.com
September
26, 2007
From
ClickZ.com:
"Five
Holiday E-Mail Marketing Do's and Don'ts"
Brand
messages in the inbox, showing your brand or company name and message
purpose - offer, reminder, breaking news - in the sender and subject lines...
http://www.clickz.com
September
25, 2007
From DM
News:
"Retailers
Still See Growth in E-mail Channel"
With
more e-mail clients blocking images, the popular postcard-style layout has
fallen from favor among e-mailers...
http://www.dmnews.com
September
25, 2007
From
ClickZ.com:
"New
Optimism for Online Retail Marketing Opportunities"
Five
truths about e-commerce...
http://www.clickz.com
September
21, 2007
From
E-Commerce Times:
"Marketing
Muscle for Comparison Shopping Sites"
Create
a connection to the consumer, and if you first make someone smile, you
have their attention and can move into the next phase of the message...
http://www.ecommercetimes.com
September
20, 2007
From
ClickZ.com:
"E-Mail:
Marketers Who Really Get It"
Consumers
are growing increasingly impatient about the lack of relevance in the way
online marketers communicate with them...
http://www.clickz.com
September
20, 2007
From
iMarketing News:
"From
Talk to Reality:
Successful Remarketing Techniques"
Basic
remarketing can be achieved without a significant Web analytics
investment. Your e-commerce platform can be easily modified to
create a file of people who abandon a shopping basket...
http://www.dmnews.com
September
18, 2007
From
iMarketing News:
"A
Practical Guide to Vertical Search Advertising"
With
VSEs, businesses can reach a specific audience that doesn't want to fish
for information on general search engines...
http://www.dmnews.com
September
13, 2007
From
InformationWeek:
"Online
Behavioral Ads Beat Contextual Ads"
Behavioral
ads outperform contextual ads by up to 22% in some categories...
http://www.informationweek.com
September
11, 2007
From
E-Commerce News:
"A
Study in Holiday E-Mail Marketing"
Always
have something new to talk to your customers about...
http://www.ecommercetimes.com
September
6, 2007
From
iMarketing News:
"How
Lifetime Value Is Used to Evaluate E-mail Customer Marketing
Strategy"
Lifetime
value, unlike other measurements, predicts the future performance of a
group of customers, based on their past and current spending behavior...
http://www.dmnews.com
September
6, 2007
From
eMarketer:
"Online
Yellow Pages to Pump Local Ads?"
When
people use the Web to look for local retailers and service providers, they
tend not to research by business categories as the print yellow pages are
organized...
http://www.emarketer.com
September
3, 2007
From
E-Commerce Times:
"Pumping
Up Sales Through Potent Promotions"
To
execute a winning promotions strategy, online retailers should follow
these five essential steps...
http://www.ecommercetimes.com
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About
Customer
Service
September
28, 2007
From
iMarketing News:
"Welcome
E-mails Gain Popularity for Retailers"
Over
the past year, e-mail's positioning has changed from being strictly a
direct marketing tool to being more of a customer relationship
component...
http://www.dmnews.com
September
27, 2007
From
ClickZ.com:
"How
to Support Customer Advocacy"
Invite
customer feedback, both positive and negative, at multiple touch points,
online and offline. It's important to read and respond to this input...
http://www.clickz.com
September
26, 2007
From
ClickZ.com:
"The
Things People Talk About:
How
Not to Stand Out"
Online
shoppers should find more selection and convenience, as well amenities
such as shipping and gift-wrapping, on par or better than the offline
shopping experience...
http://www.clickz.com
September
24, 2007
From The
New York Times:
"Retailer's
Shortcut From Desktop to Store"
Offline
retailers are increasingly offering a way for consumers to shop online but
pick up the goods in stores, allowing them to avoid shipping costs and
choose from a wider selection of items than their local stores can
stock...
http://www.nytimes.com
September
19, 2007
From
Tealeaf:
"Consumer
Intolerance with eCommerce Failures"
52%
of online consumers who have experienced bad customer service from a
company's contact center, following an online issue, have completely
stopped doing business with the company...
http://www.tealeaf.com
September
14, 2007
From
ClickZ.com:
"Building
Better Category Pages"
Shoppers
abandon category pages, not product pages...
http://www.clickz.com
September
13, 2007
From
ClickZ.com:
"Purchase-Related
Communications"
Incorporate
post-purchase information into your site. In addition to creating
more satisfied customers, this can reduce customer service inquiries...
http://www.clickz.com
September
7, 2007
From
MarketingProfs.com:
"How
to Use Email Segmentation to Shorten the Sales Cycle"
Prospects
have different needs than customers. Don't send them the same
thing. Tap the prospect desire for unbiased information by
presenting benefits, not features...
http://www.marketingprofs.com
September
5, 2007
From
E-Commerce Times:
"Desperately
Seeking Web Sites:
The Power of SEO"
Four
important guidelines that will help ensure potential customers can find
you on the Web...
http://www.ecommercetimes.com
September
5, 2007
From
MarketingProfs.com:
"Experiment
or Go Home!"
A
monolith does not come to your site, segments do - many different types of
customers who need to be communicated to in a unique manner...
http://www.mpdailyfix.com
September
5, 2007
From The
Globe and Mail:
"Selling
on the Web? Keep It Simple"
Online
shoppers are ruthless and will pull the plug on a purchase if they run
into the slightest glitch...
http://www.globeinvestor.com
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About
Webstore
Management
September
28, 2007
From
ClickZ.com:
"The
Complexity of Closing a Sale"
A
successful site experience never forces. It persuades and
motivates. It offers persuasive opportunity to sustain momentum at
every click...
http://www.clickz.com
September
28, 2007
From The
New York Times:
"Canadian
Dollar Aiding Online Retailers"
American
companies account for about a third of all Canadian online shopping...
http://www.nytimes.com
September
27, 2007
From
ClickZ.com:
"Is
One Good Web Site Enough for a Local Business?"
Simply
having a Web site or profile page won't generate the same results as
having deep, descriptive content within your business listing profile...
http://www.clickz.com
September
24, 2007
From
iMarketing News:
"Five
Make-or-Break Tactics to Boost Your Web Traffic"
Use
keyword phrases. Many times people know what it is they're looking
for and can get fairly specific with their searches...
http://www.dmnews.com
September
20, 2007
From
SearchEngineWatch:
"8
Ways to Improve Your Local Search Results"
In
addition to placing your business address prominently on the page, also
include it in the footer...
http://searchenginewatch.com
September
19, 2007
From
ClickZ.com:
"Large
Sites, Small Headaches"
Don't
let traffic spikes and spammers impede search engine optimization...
http://www.clickz.com/3627058
September
19, 2007
From
InternetRetailer.com:
"Product
Search Often Starts with Manufacturers"
Manufacturers
should focus on better, deeper information; clear paths to purchase;
service for the most loyal customers; and tools that instil passion for
the brand...
http://www.internetretailer.com
September
17, 2007
From DM
News:
"Integrating
Multichannel Retail Via a Multi-Pronged Approach"
Use
direct mail catalogs, e-mail newsletters and technology such as e-mail
notifications and intelligent shopping toolbars to build customer reach,
create customer loyalty and extend your brand...
http://www.dmnews.com
September
14, 2007
From
iMarketing News:
"How
Consumer Trends May Shift Marketing Out of Control"
Consumers
have taken control of the marketing process. Consumers generate an
estimated 5 billion Web site visits, 2 billion searches, and almost a
billion inbound calls per day...
http://www.dmnews.com
September
13, 2007
From
MarketingProfs.com:
"New
Interactive Tools and Tactics"
Landing
pages and microsites can play a pivotal role in reaching prospects,
promoting brand awareness, and managing leads...
http://www.marketingprofs.com
September
13, 2007
From DM
News:
"The
Channel Is Definitely Shifting Among Catalogers"
44%
of catalogers' orders are consummated on web sites...
http://www.internetretailer.com
September
12, 2007
From
ClickZ.com:
"Picture
This"
Use
keywords in image file names. Doing so will help search engines
understand what the images are about...
http://www.clickz.com
September
12, 2007
From
ClickZ.com:
"It's
Greek to Me: Behavioral Targeting the Ancient Way"
Create
opportunities for target audiences to communicate with
you, then provide
relevant offers and messages based on the information they offer...
http://www.clickz.com
September
11, 2007
From
ClickZ.com:
"Understand,
Then Segment Your Audience"
Step
back and look at your home page. Are you really speaking to what
interests your audience?
http://www.clickz.com
September
10, 2007
From The
Globe and Mail:
"Pimp
My Shopping Cart"
Beyond
the need to build trust, websites should be easy to navigate. Keep
your design as simple as possible. Limitless options can lead to
users abandoning shopping carts before clicking the final buy button...
http://www.theglobeandmail.com
September
10, 2007
From
MarketingProfs.com:
"Maximizing
Your Web Site's Effectiveness"
Embrace
the entire buying cycle - conversions can happen at each point. Be
more relevant up front in the design, whether it be a site or a landing page...
http://www.marketingprofs.com
September
7, 2007
From
ClickZ.com:
"E-mail
Marketing Without E-mail"
Instead
of manifesting triggered e-mail marketing campaigns as e-mail, think about
displaying them as special areas of your Web site...
http://www.clickz.com
September
6, 2007
From
MarketingProfs.com:
"Why
It's Important to Write Transitions From One Web Page to the Next"
When
you approach the end of one page, and you really want people to move on to
page two or three in the process, you have to start building momentum a couple
of paragraphs in advance...
http://www.marketingprofs.com
September
5, 2007
From
ClickZ.com:
"Simple
Steps for Complex Site Redesign"
With
a large shift from one group of URLs to another, be zealous about finding
ways to get them indexed as quickly as possible...
http://www.clickz.com
September
4, 2007
From
iMarketing News:
"SEM
Means Search Engine Merchandising (Not Marketing)"
Search
engine results page (SERP) positions are essentially like shelf space in
which the highest-value products belong at the highest positions where
they are most visible/reachable by in-market prospects...
http://www.dmnews.com
September
4, 2007
From
eMarketer:
"Where
Can You Find Guys Online?"
Men
18 to 34 spend roughly two hours a day online - the most of any male age
bracket...
http://www.emarketer.com
September
4, 2007
From
ClickZ.com:
"Where
Does Market Intelligence Come From?"
Competitive
intelligence isn't just about knowing how much traffic your competitors
get compared to you, it's also about how they're performing...
http://www.clickz.com
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