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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

September 2006

For the Archives Index, please click here

 

About Advertising

and Promotion

 

September 27, 2006

From ClickZ.com:

"Crafting a Compelling Text Message"

You can't expect good results if you just slap a text e-mail together and ship it out.  Text takes careful design and planning, too.  Think lean, clean, and obvious...

http://www.clickz.com

 

September 27, 2006

From MarketingProfs.com:

"The State of Search Engine Marketing:  Trends and Predictions"

Smart search engine marketing services will continue to optimize for Google, which currently accounts for half of searches in the United States...

http://www.marketingprofs.com

 

September 20, 2006

From DM News:

"Analysis Paralysis"

Why haven't marketers adjusted keyword selection and messaging to address customers better based on the findings about multichannel shopping?

http://www.dmnews.com

 

September 15, 2006

From DM News:

"Revise Campaigns to Boost Exposure"

How ad dollars are being spent:  three areas that ensure maximum effectiveness and value from your pay-per-click ads...

http://www.dmnews.com

 

September 14, 2006

From ClickZ.com:

"Content Strategy as a Marketing Tool"

Once you've determined your content plan, establish metrics to assess its value in attracting visitors and generating revenue...

http://www.clickz.com

 

September 13, 2006

From Nielsen//NetRatings:

"Back to School Shopping Drives August Web Traffic and Online Advertising"

Parents are motivated by online coupons and other promotions, while kids are increasingly becoming educated online shoppers...

http://www.nielsen-netratings.com

 

September 7, 2006

From ClickZ.com:

"E-Mail Marketing:  Measuring and Optimization After the Click"

Three examples of how we can gain greater insight into our customers' behavior...

http://www.clickz.com

 

September 5, 2006

From MarketingProfs.com:

"Stuck in Traffic?  Search Mode vs. Pitch Mode in Web Marketing"

When it's time to make a solid pitch in a Web marketing campaign, both the marketer and the respondent can appreciate a little more structure...

http://www.marketingprofs.com

About Customer

Service

 

September 27, 2006

From E-Commerce Times:

"Brands Marred by Poor Online Transactions"

91 percent of online consumers who experienced any type of problem when conducting an online transaction said they are at least somewhat likely to question the ability of a company to keep their private data secure...

http://www.ecommercetimes.com

 

September 26, 2006

From DM News:

"Online Transaction Issues Can Have Negative Effect"

The top four problems that would cause online consumers to immediately and permanently turn to a competitor's Web site...

http://www.dmnews.com

 

September 21, 2006

From iMarketing News:

"An Online Shopper Bill of Rights"

Nine Internet commerce best practices to ensure great service and product satisfaction in every consumer online retail transaction...

http://www.dmnews.com

 

September 19, 2006

From eMarketer:

"Communication Counts in Online Customer Relations"

What are the significant obstacles to improving online customer experience...

http://www.emarketer.com

 

September 18, 2006

From iMarketing News:

"Consumers Aren't Dumb"

Five email-unsubscribe best practices to avoid complaints from understandably mistrustful consumers...

http://www.dmnews.com

 

September 14, 2006

From InternetRetailer.com:

"Time to Push the Bits and Bytes Aside"

Changing the primary focus from web site construction and infrastructure to developing deeper and richer relationships with customers is a very important goal for Internet retailers in the years ahead...

http://www.internetretailer.com

 

September 14, 2006

From The Globe and Mail:

"How To Ensure Your Web Store Serves"

Easy access to information and legibility are the two things consumers want most in a website...

http://www.theglobeandmail.com

 

September 13, 2006

From eMarketer:

"In-Store Pickup:  The Devil Is in the Details"

Consumers appreciate the convenience of using the Internet to learn about products and compare prices.  But they also enjoy taking possession of a purchase

About Webstore

Management

 

September 29, 2006

From InternetRetailer.com:

"Use of Local Search Increases 43% Year-Over-Year"

Local search is experiencing strong growth as more consumers adapt to the always-on nature of their broadband connection, which enables them to quickly find information on local businesses...

http://www.internetretailer.com

 

September 28, 2006

From iMarketing News:

"Five Must Do's for Online Holiday Selling"

By leveraging behavior-based insights to target customers with relevant messages and content, retailers can sell more products more efficiently, more effectively, and at greater profit margins...

http://www.dmnews.com

 

September 27, 2006

From ClickZ.com:

"Spider Food and SEO Blunders"

Using JavaScript or Flash navigation makes a site pretty, but it can lead to ugly search results for the entire organization...

http://www.clickz.com

 

September 26, 2006

From eMarketer:

"Gender and Online Shopping"

51% of all Internet users in the US are women - five million more than men...

http://www.emarketer.com

 

September 25, 2006

From ClickZ.com:

"User-Centered Design and SEO"

Providing a sense of place consistently throughout a Web site communicates trust, reliability, and dependability.  It also makes a site more search-engine friendly...

http://www.clickz.com

 

September 25, 2006

From iMarketing News:

"The Shopping Season Cometh"

The search marketplace has come a long way in just a few years, but lots of uncertainties and tough challenges remain and nobody's betting on them being solved in the next few months..

http://www.dmnews.com

 

September 22, 2006

From E-Commerce Times:

"Do It Yourself E-Commerce:  Nuts and Bolts"

Aspiring e-tailers should zoom in on three fundamental factors when considering how best to develop your presence in the online retail space:  ownership financing, deployment and management...

http://www.ecommercetimes.com

 

September 22, 2006

From ClickZ.com:

"A Better Shopping Cart"

A new hybrid of the cart and checkout process solves many of the problems that plague the current checkout process...

http://www.clickz.com

 

September 22, 2006

From InternetRetailer.com:

"Building Out a Store Vs. Building Out the Web"

If the percentage of boost you get from e-commerce value exceeds on an absolute basis what you would get in another store, think about decelerating your store growth investment and investing on the e-commerce side...

http://www.internetretailer.com

 

September 21, 2006

From E-Commerce Times:

"Growing Your Web Infrastructure Wisely"

High availability hosting solutions provide server redundancy, both to prevent against downtime in case one server crashes and to make for faster Web page load times when all of the servers are working properly...

http://www.ecommercetimes.com

 

September 21, 2006

From InternetRetailer.com:

"Retailers Underestimate Resources Needed to Set Up Web Analytics Program"

The failure to allocate key resources to testing, maintenance, and training endangers the success of the web analytics process, resulting in bad business decisions based on inaccurate data...

http://www.internetretailer.com

 

September 21, 2006

From ClickZ.com:

"Creating a Web Development Financial Pro Forma"

Implementing changes to your Web site?  Here's how to create a financial pro forma to lay out how those changes should improve the bottom line...

http://www.clickz.com

 

September 18, 2006

From InternetRetailer.com:

"Lower Income Households Shopping More Online"

Online shopping among down- market households rose to 60% in August from 54% in April...

http://www.internetretailer.com

 

September 18, 2006

From E-Commerce Times:

"Do It Yourself E-Commerce:

Now Bigger and Better"

Small businesses need to be where their customers are - and, increasingly, that's online.  Small businesses should embrace the Internet as the most cost- effective way to find new customers...

http://www.ecommercetimes.com

 

September 15, 2006

From ClickZ.com:

"Are You Listening?"

It's easy to discover who's linking to your site, blog, or content...

http://www.clickz.com

 

September 13, 2006

From ClickZ.com:

"Well-Seasoned SEO"

If your site has new pages that are in development but not quite ready for prime time, consider building links to them into your site map now...

http://www.clickz.com

 

September 12, 2006

From E-Commerce Times:

"How to Choose the Right Web Host for Your Business"

Nine tips to help you make the right decisions...

http://www.ecommercetimes.com

 

September 12, 2006

From ClickZ.com:

"Site Changes?  Tag With Care for Better Measurement"

It often isn't enough to place a basic standard tag on every site page and assume it will provide the required data...

http://www.clickz.com

 

September 7, 2006

By E-Commerce Times:

"Leveraging Critical E-Commerce Data in Real Time"

By enabling continuous access to the freshest data, today's businesses can leverage that data and enable personalized targeted offerings to consumers to drive additional revenue and, ultimately, brand loyalty...

http://www.ecommercetimes.com

 

September 6, 2006

From InternetRetailer.com:

"Price-Insensitive Consumers Spend More Online Than Average Shopper"

Convenience-driven consumers - those who value convenience over price - make up about 31% of all online shoppers and represent nearly 35% of all online spending...

http://www.internetretailer.com

 

September 4, 2006

From InternetRetailer.com:

"Most Site Search Terms Are Short and Simple"

In more than 34 million site searches, one- and two-word searches constituted the majority, 83%.  On the e-commerce sites, that figure rose to 91%...

http://www.internetretailer.com

 

September 1, 2006 

From ClickZ.com:

"The Risk of Conversion Rate Optimization"

A site redesign may be the riskiest of all optimization tactics, especially if you break what's currently working on your site in the name of having something newer, flashier, and prettier...

http://www.clickz.com

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