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About
Advertising
and Promotion
September
29, 2005
From
MarketingProfs.com:
"What
to Expect From Ongoing Search Engine Optimization"
Recurring
costs for search engine optimization should go primarily toward increasing
the value of the campaign over time - not maintaining the status quo...
http://www.marketingprofs.com
September
28, 2005
From
InternetRetailer.com:
"What
Search Marketers Should Know About Early vs. Late December"
As
the holiday draws near, searches on brand or product-specific keywords
will grow...
http://www.internetretailer.com
September
27, 2005
From
eMarketer:
"For
E-Mail Marketing, What's the Best Day?"
Best
days for opens are not necessarily the best for clicks...
http://www.emarketer.com
September
19, 2005
From
ClickZ.com:
"Beware
the E-Mail Marketing Blinders"
Three
steps that can immediately add value to your current marketing program by
leveraging service and confirmation e-mail...
http://www.clickz.com
September
21, 2005
From
E-Commerce Times:
"Web
Draws in Advertisers"
Internet
advertising revenue in the first quarter of this year rose 26 percent
compared with the same period a year prior...
http://www.ecommercetimes.com
September
8, 2005
From
ClickZ.com:
"No
Medium an Island"
With
the holiday season fast approaching, some examples of integrating
traditional and e-mail marketing in holiday sales campaigns...
http://www.clickz.com
September
7, 2005
From DM
News:
"New
Rules for Using E-Mail Correctly"
Email
has the power to build trust and brand loyalty when done
appropriately. Customer trust should never be squandered by slipshod
practices...
http://www.dmnews.com
September
1, 2005
From
ClickZ.com:
"Get
That Customer Back!"
For
marketers who face the ongoing challenge of acquiring more customers with
fewer resources, mining lapsed customers can be a great resource...
http://www.clickz.com
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About
Customer
Service
September
16, 2005
From
InternetRetailer.com:
"Shoppers
Prefer Quick In-Store Pick-Up of Online Orders"
53%
of shoppers would opt for in-store pick-up of an online order only if they
can get their products within 48 hours...
http://www.internetretailer.com
September
13, 2005
From
ClickZ.com:
"Manage
the Experience Gap During Downtime"
Six
reminders for when you must take a site down...
http://www.clickz.com
September
12, 2005
From
iMarketing News:
"Consumers
Demand Secure Web Shopping"
Security
cited as the No. 1 priority by 91 percent of survey
participants, with sales
specials on the Web site rating second...
http://www.dmnews.com
September
5, 2005
From
E-Commerce Times:
"Dealing
With Customers"
It's
not just about identifying customer behavior, it's about
having great
ideas to bring people back to the site...
http://www.ecommercetimes.com
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About
Webstore
Management
September
30, 2005
From
ClickZ.com:
"The
Search for Relevant Messaging, Online and Off"
To
maintain a culture of customer relevance, think persuasion rather than
creative...
http://www.clickz.com
September
28, 2005
From
eMarketer:
"Online
Holiday Sales Are Expected to Rise Sharply"
Online
sales for the fourth quarter will be up 21.9% over last year...
http://www.emarketer.com
September
27, 2005
From
iMarketing News:
"Blogs
and Bling Bling: Companies See More Sales, Improve Search
Position"
Create
blogs that your customers would find interesting, and then find a unique
voice that compels the customer to want to come back and read the content
regularly...
http://www.dmnews.com
September
23, 2005
From
ClickZ.com:
"Embrace
Multichannel Shopping"
When
we create pathways to enable multichannel behavior, we also create ways to
track it...
http://www.clickz.com
September
22, 2005
From
ClickZ.com:
"Perking
Up Interest in Web Analytics"
Make
sure every employee understands your KPIs and knows what she can do to
improve
them...
http://www.clickz.com
September
20, 2005
From
iMarketing News:
"Strong
E-Commerce Growth Through 2010"
Online
sales will enjoy a 14 percent compound annual growth rate over the next
five years...
http://www.dmnews.com
September
19, 2005
From DM
News:
"Retailers
Skip Branding, Personalization in E-Mails"
It
takes between 1.5 and six seconds to identify who a message is from and
whether or not to open it. Branding is the most consistent way to achieve
that recognition...
http://www.dmnews.com
September
16, 2005
From
ClickZ.com:
"Retailers
Not Fully Leveraging Power of E-mail"
The
range of practices is quite striking. Stellar examples that truly maximize
the medium right alongside well-meaning but misguided attempts to force
traditional print formats into the e-mail channel...
http://www.clickz.com
September
14, 2005
From
MarketingProfs.com:
"Usability:
One Sure Way to Maximize Sales"
Four
tips on how to improve usability and improve your conversion rates...
http://www.marketingprofs.com
September
9, 2005
From
InternetRetailer.com:
"Holistic
Brand Helps Web Retailers Avoid Channel Conflict"
Channel
conflict is diminished once multiple parts of the organization begin to
realize the importance the web plays in a multi-channel strategy...
http://www.internetretailer.com
September
9, 2005
From
E-Commerce Times:
"Exploring
the Magical World of Search Engine Optimization"
A
successful SEO campaign is no different from a winning marketing
campaign: we have to know our target market (the search engines),
understand how to gain their attention, and learn how to please them...
http://www.ecommercetimes.com
September
8, 2005
From
MarketingProfs.com:
"Killer,
not Filler: Metrics That Make the Case for Quality Content"
Just
because people read a page is not enough. Did they
understand
it? Did they act the way you wanted them to after reading it?
http://www.marketingprofs.com
September
6, 2005
From
ClickZ.com:
"Beyond
Web Analytics Data: Online Surveys"
Just
because online research can be cheaper and faster doesn't
mean it doesn't
deserve design rigor...
http://www.clickz.com
September
2, 2005
From
ClickZ.com:
"Multichannel
Marketing Issues"
Proper
use of effective personas helps you see your company and products through
your customers eyes...
http://www.clickz.com
September
1, 2005
From
InternetRetailer.com:
"Retail
Web Content Management In All Channels"
Use
the same web-based content management system to push consistent
content-including product descriptions, images and supplemental informatio n
on
how to use products-into all channels...
http://www.internetretailer.com
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