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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

September 2004

For the Archives Index, please click here

 

About Advertising

and Promotion

 

September 21, 2004

From eMarketer:

"Online Advertising Spending Up Again"

Search now comprises 40% of the Internet advertising spending market...

http://www.emarketer.com

 

September 21, 2004

From DM News:

"Building an E-Mail Address File - It's Easier Than You Think"

Your Web site is the best source for reaching prospects and existing constituents...

http://www.dmnews.com

 

September 15, 2004

From iMarketing News:

"Customer Acquisition Most Effective Online"

Web advertising seen as the most likely area for increased spending in 2005, beating out search and e-mail...

http://www.dmnews.com

 

September 9, 2004

From clickZ.com:

"Optimize E-Mail with Segmentation, Frequency and Different Message Types"

Talk to your best prospects and customers as much as possible, and limit spending money trying to communicate with less-interested people...

http://www.clickz.com

 

September 7, 2004

From MarketingProfs.com:

"The Holistic Approach to Search Engine Marketing"

SEM consists of three major components, when used in unison become greater than the sum of its parts...

http://www.marketingprofs.com

 

About Customer

Service

 

September 30, 2004

From InternetRetailer.com:

"What Do Women Want Online?"

The Internet arms women with the knowledge they need to be smart shoppers both online and offline...

http://www.internetretailer.com

 

September 14, 2004

From MarketingProfs.com:

"Five Keys to a Successful Usability Test"

User research with your target audience is an essential aspect of your company's Web site development efforts...

http://www.marketingprofs.com

 

September 13, 2004

From clickZ.com:

"Get Rid Of The F-Word"

Think of frequency as equaling relevancy, and relevancy is equal to our ability to anticipate specific customer needs by understanding behavior and lifecycles...

http://www.clickz.com

 

September 3, 2004

From clickZ.com:

"Advanced Web Analytics for Retailers"

Retailers who don't adopt a multichannel customer view risk making uninformed decisions...

http://www.clickz.com

 

About Webstore

Management

 

September 30, 2004

From eMarketer:

"Look Who's Online Now!"

75.9% of all Americans are now online and using the Internet in some way...

http://www.emarketer.com

 

September 29, 2004

From The Globe and Mail:

"Broadband Use Up Sharply Among Firms"

Two-thirds of Canadian companies had broadband Internet connections in 2003...

http://www.globetechnology.com

 

September 29, 2004

From MarketingProfs.com:

"Seven Reasons Why Businesses Should Blog Now"

A blog is about sharing what you know, think and believe...

http://www.marketingprofs.com

 

September 28, 2004

From InternetRetailer.com:

"Reducing Bounce Rates"

Sending operational mails from a different address than marketing messages can help assure messages get through...

http://www.internetretailer.com

 

September 27, 2004

From clickZ.com:

"Top Five SEO Design Mistakes"

By making a site search-friendly early in the design process, everybody wins - customers, search engines, and site owners...

http://www.clickz.com

 

September 24, 2004

From clickZ.com:

"Power Persuasive Copy to Punch Up Sales"

Words, despite their considerable seductive power, are largely overlooked on Web sites, large and small...

http://www.clickz.com

 

September 23, 2004

From CBC News:

"Shopping On the Web Up 25%"

An estimated 3.2 million Canadian households engage in e-commerce...

http://www.cbc.ca

 

September 22, 2004

From InternetRetailer.com:

"As the Holidays Approach, Online Retailers Scrambling to Prepare"

One of the top considerations for e-retailers' success this season relates to how they present shipping information...

http://www.internetretailer.com

 

September 20, 2004

From E-Commerce Times:

"The Second Coming of E-Commerce"

How a Web site performs reflects the company's overall brand, the speed and accuracy of the delivery and fulfillment, and ultimately the quality of the goods or service...

http://www.ecommercetimes.com

 

September 17, 2004

From clickZ.com:

"The User-Centric Design Trap"

UCD isn't flawed.  Rather, it was never intended to solve the complex motivational differences a person has when using a product, as opposed to voluntarily visiting a Web site...

http://www.clickz.com

 

September 16, 2004

From clickZ.com:

"Making an E-Commerce Checklist"

Think through the basics of your business in time for the holiday season...

http://www.clickz.com

 

September 13, 2004

From InternetRetailer.com:

"Internet Users Resume Growth"

73% of adults are now online...

http://www.internetretailer.com

 

September 10, 2004

From InternetRetailer.com:

"E-Mailed Payments a Growth Market in E-Commerce"

E-mailed payments will account for 13% of all U.S. e-commerce transactions in 2005...

http://www.internetretailer.com

 

September 10, 2004

From clickZ.com:

"The Five Issues that Persuade Visitors"

Persuading visitors isn't difficult if you understand the variables...

http://www.clickz.com

 

September 9, 2004

From The Globe and Mail:

"Don't Pray for Clicks, Optimize Your Site"

Work keywords into links and into content on your site to help the search engines rank your website as high as possible...

http://www.globetechnology.com

 

September 9, 2004

From clickZ.com:

"Internet Strong for Fashion Branding"

Where you have consonance, there is absolute proof that people will pay greater attention to the brand, remember the brand better, think better of the brand, and exhibit a higher propensity to buy...

http://www.clickz.com

 

September 8, 2004

From CNET:

"Digital Content Spurs Micropayments Resurgence"

Digital content is driving short-term growth of micropayments, but the potential for the market is far greater...

http://news.com.com

 

September 7, 2004

From eMarketer:

"Level of Search Engine Optimization Not Optimal"

Poor site design can result in lower search engine rankings...

http://www.emarketer.com

 

September 6, 2004

From The Globe and Mail:

"How to Turn Your Website Into a Flytrap"

Embellish pages with "see also" links to related content and services...

http://www.globetechnology.com

 

September 2, 2004

From clickZ.com:

"E-Com Sales Climbing"

Shoppers shift from telephone orders to the Internet...

http://www.clickz.com

 

September 1, 2004

From MarketingProfs.com:

"Ten Site Improvements You Can Make in 30 Minutes (or Less)"

Look for potential issues that may affect user experience, conversion rates and liability with site security...

http://www.marketingprofs.com

For the Archives Index, please click here

 

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