September
30, 2003
From DM
News:
"Reaching
E-Mail Inner Circle Is Crucial"
This
emerging circle of trusted companies from whom people are willing to keep
reading e-mail presents a significant challenge for e-mail marketers...
http://www.dmnews.com
September
29, 2003
From
MarketingProfs.com:
"The
Online Marketer's Secret Weapon: A Site that Works"
The
best method for pinpointing the precise causes of breakdown in the
customer experience is actual user testing...
http://www.marketingprofs.com
September
26, 2003
From DM
News:
"E-Commerce
Will Grab Larger Slice of Retail Pie"
Three
trends attesting to the popularity of a multichannel approach...
http://www.dmnews.com
September
25, 2003
From
iMarketing News:
"Internet
Is the Youth Medium of Choice"
42
percent of teens online have bought over the Internet...
http://www.dmnews.com
September
25, 2003
From
eMarketer:
"Online
Holiday Sales Could Surpass $17B"
Online
retail sales projected to rise 27% in the 2003 holiday season over that of
2002, while all retail sales will rise by 4%...
http://www.emarketer.com
September
24, 2003
From
MarketingProfs.com:
"Say
Something Worth Talking About"
Writing
in a way that really differentiates you from your competition will pay off
in spades...
http://www.marketingprofs.com
September
23, 2003
From
clickZ.com:
"Where
Do You Think You're Going?"
For
every dollar spent acquiring a customer online, you'll spend $100
reacquiring them after they leave due to poor usability or bad customer
service...
http://www.clickz.com
September
22, 2003
From
Techweb News:
"Online
Customers Getting More Respect From Retailers"
6
out of 10 shoppers won't buy from a site in which they're not sure how the
retailer handles their personal data...
http://www.techweb.com
September
19, 2003
From
Internet News:
"More
Spending More"
Net-influenced
shoppers have overtaken catalog shoppers, with 15.8 orders per year online
compared to 5.3 orders annually...
http://www.internetnews.com
September
18, 2003
From
clickZ.com:
"Navigation
Pages Versus Content Pages"
Is
there merit in top-level pages, or are they simply filler pages that exist
primarily so users can navigate to content that's actually interesting?
http://www.clickz.com
September
16, 2003
From
clickZ.com:
"Future-Proofing
Your Web Site"
Signage,
graphics, language, design, and color schemes must be consistent in the
offline store, the online store, and all information touch points...
http://www.clickz.com
September
15, 2003
From
eMarketer:
"Quantifying
Net's Influence on Offline Buys"
US
consumers spent $137.6 billion offline after first getting product or
service information online...
http://www.emarketer.com
September
11, 2003
From
MarketingProfs.com:
"How
to Effectively Conduct an Online Survey"
Online
surveys have to be precise, clear and concise. If your questions are
too complicated and not easy to understand you will have a high dropout
rate...
http://www.marketingprofs.com
September
9, 2003
From
clickZ.com:
"Branding
a URL"
http://www.clickz.com
September
3, 2003
From
clickZ.com:
"Strategy
in Action: Evaluation Criteria"
Must
subscribers read the entire newsletter to get the message?
http://www.clickz.com
September
2, 2003
From
MarketingProfs.com:
"Making
Brands Relevant Online"
Ensure
that you are not wasting time for your online audience...
http://www.marketingprofs.com
September
1, 2003
From the
New York Times:
"Now
on the Web: The Total Price"
Online
merchants have improved how quickly they disclose the actual selling price
of goods and services after taxes, fees and shipping charges have been
added on...
http://www.nytimes.com