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About
Advertising
and Promotion
September
24, 2002
From
iMarketing News:
"Internet
Coupon Users Show Brand Loyalty"
Internet
coupon users are valuable consumers who should be actively targeted...
http://www.dmnews.com
September
20, 2002
From
clickZ.com:
"Site
Specific"
Offline
advertisers harnessing online's ability to amplify messages need to use
some common sense...
http://www.clickz.com
September
18, 2002
From
clickZ.com:
"The
Overlooked Killer App:
Paid
Inclusion"
Paid
inclusion is a very powerful method of pay-per-click search engine
marketing...
http://www.clickz.com
September
6, 2002
From
MarketingProfs.com:
"5
Simple Techniques To Draw Traffic"
Get
qualified visitors to your site, and keep them coming back...
http://www.marketingprofs.com
September
5, 2002
From
clickZ.com:
"Call
to Action"
Call
to action takes on a significant role: It
keeps the narrative going...
http://www.clickz.com
September
4, 2002
From
MarketingProfs.com:
"12
Steps to Better E-Mail Marketing"
Relevance
should always be your guide...
http://www.marketingprofs.com
September
4, 2002
From
clickZ.com:
"E-Marketing
on a Shoestring"
Some
of the biggest names on the Web spent very little in their first efforts
to build traffic and a brand on the Web...
http://www.clickz.com
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About
Customer
Service
September
26, 2002
From
E-Commerce Times:
"Profile
of a Perfect E-Commerce Customer"
To
lure the best online customers, online retailers should focus on
perfecting their customer service experience...
http://www.ecommercetimes.com
September
24, 2002
From
eMarketer:
"Getting
Close to the Customer"
Develop
an awareness of what customers want from you and how they perceive your
organization and its products or services...
http://www.emarketer.com
September
19, 2002
From
MarketingProfs.com:
"Answer
the E-Mail"
When
someone e-mails you, get back to them, immediately, now, pronto.
Drop everything.
http://www.marketingprofs.com
September
17, 2002
From
eMarketer:
"Helping
Online Shoppers Give Gifts Online"
Gift
registry capabilities and "wish list" features will become
widespread among online retailers over the next two to three years...
http://www.emarketer.com
September
13, 2002
From
clickZ.com:
"Seven
Ways to Boost Conversion Rates"
Match
your prospect's buying process to your sales process...
http://www.clickz.com
September
10, 2002
From
clickZ.com:
"Use
Usability to Best Advantage"
A
usability test can provide much secondary information that can spark ideas
or shed light on customer behavior and thinking...
http://www.clickz.com
September
10, 2002
From
E-Commerce Times:
"E-Tail
Customer Service Finally Working"
E-tailers
are using common-sense strategies that may be as uncomplicated as devoting
more personnel to answering e-mail...
http://www.ecommercetimes.com
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About
Webstore
Management
September
30, 2002
From
eMarketer:
"It's
Just E-Tailing"
Free
shipping is making a comeback and in-store pickup for gifts bought online
is picking up. What else should you expect this holiday season?
http://www.emarketer.com
September
27, 2002
From
clickZ.com:
"What
Should You Measure"
When
we define and meet objectives, e-metrics are much clearer...
http://www.clickz.com
September
27,2002
From
eMarketer:
"Active
At-Work Net User"
Net
users who go online both at home and at work spend an average of 4.4 hours
online per day...
http://www.emarketer.com
September
26, 2002
From DM
News:
"E-Commerce
Keys"
Each
step should take less than 50 seconds, with no more than five steps
required for the ordering process...
http://www.dmnews.com
September
25, 2002
From
Internet News:
"Hint
to Merchants: Start the Push Now"
Holiday
spending figure is equivalent to about 32 percent of all online sales for
the year...
http://www.internetnews.com
September
25, 2002
From
clickZ.com:
"Who
Are You Calling Stupid?"
Close
your eyes and put yourself in the position of a first-time visitor to your
site...
http://www.clickz.com
September
25, 2002
From the
Gartner Group:
"Real
Strategies, Real Benefits"
The
integrative level of e-commerce best fulfills the potential of the
concept...
http://www4.gartner.com
September
24, 2002
From
clickZ.com:
"Webogram
Power"
Visitors'
paths are tricky things to investigate, analyze, and understand, but
that's exactly what you have to achieve to build your online planogram...
http://www.clickz.com
September
23, 2002
From
E-Commerce Times:
"The
New Era of High-Speed E-Commerce"
Broadband's
always-on connection - not a multimedia extravaganza - may be the spur for
an increase in online consumer spending...
http://www.ecommercetimes.com
September
19, 2002
From The
Globe and Mail:
"Canadians
Shopping Up a Storm On-line"
Last
year, 2.2 million households placed 13.4 million orders over the
Internet...
http://www.globeinvestor.com
September
17, 2002
From
MarketingProfs.com:
"Power-Writing
for the Web:
10
Golden Rules"
Gear
your content to a particular person you think best represents the face of
the people who use your site...
http://www.marketingprofs.com
September
16, 2002
From
E-Commerce Times:
"Are
Small E-Tailers Finished?"
In
fact, small e-tailers are just beginning to gain momentum in a Web world
that finally offers the necessary technology infrastructure to help them
get off the ground...
http://www.ecommercetimes.com
September
13, 2002
From
eMarketer:
"Canadian
Internet Use Continues to Grow"
The
Canadian internet user population should grow to 21.4 million by 2004...
http://www.emarketer.com
September
12, 2002
From CNET:
"Key
Technologies Survive Test of Time"
We're
into that phase where common sense makes decisions, not just new cool tech
and bells and whistles...
http://news.com
September
12, 2002
From
MarketingProfs.com:
"Top
5 Tips on Writing Great Email Newsletters"
Make
your newsletter's tone personal and casual...
http://www.marketingprofs.com
September
9, 2002
From DM
News:
"How
to Build a Reactivation Strategy"
Reactivation
should be an ongoing activity prioritized among other marketing efforts...
http://www.dmnews.com
September
9, 2002
From
eMarketer:
"Internet
Retailers Get Ready for the Holidays"
Many
internet retailers have made great strides in reducing the number of
clicks required prior to check out...
http://www.emarketer.com
September
5, 2002
From
E-Commerce Times:
"A
Better Q3"
E-commerce
sales in Q3 have given hope to the retailing sector that a recovery in
revenues, driven by increased consumer spending, will continue throughout
the rest of the year...
http://www.ecommercetimes.com
September
3, 2002
From
clickZ.com:
"Perils
of One-to-None"
One-to-one
is crucial to smart branding. Don't let it turn into one-to-none by
frustrating, alienating, and chasing away customers...
http://www.clickz.com
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