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About
Advertising
and Promotion
October
31, 2001
From
Business 2.0:
"Selling
to a Jittery Public"
Retailers
need to convey the message that "We're here, online and offline,
whenever you're ready to shop...
http://www.business2.com
October
9, 2001
From clickZ.com:
"Who
Are Your Best Prospects"
Most
organizations would do far better if they shifted their precious business
development and marketing budgets toward the clients that they know and
meet with every day...
http://www.clickz.com
October
4, 2001
From
clickZ.com:
"Building
an Email List"
Settle
on a value proposition for the consumer, stick to it and always deliver on
it...
http://www.clickz.com
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About
Customer
Service
October
31, 2001
From
E-Commerce Times:
"What
Does the Web Know About Women"
More
than half of North American Internet users are women...
http://www.ecommercetimes.com
October
29, 2001
From
E-Commerce Times:
"The
7 E-Commerce Virtues"
The
quality of experience customers have on your Web site means everything...
http://www.ecommercetimes.com
October
23, 2001
From
E-Commerce Times:
"What
Online Shoppers Expect - Today"
E-tailers
must respond to the rising bar of customer expectations...
http://www.ecommercetimes.com
October
22, 2001
From CRM
Daily:
"10
Surefire Tips for Driving Customers Away"
Too
many businesses are still setting up sites as showcases for Webmasters
instead of customer-oriented sales tools...
http://www.crmdaily.com
October
12, 2001
From
E-Commerce Times:
"Online
Consumer Confidence Rising"
Comforts
of home have taken on an added importance...
http://www.ecommercetimes.com
October
12, 2001
From
clickZ.com:
"Freedom
From Choice"
Minimize
clutter, offer intuitive gateways, provide consistent site design, and
acknowledge the needs of our audiences through the choices we offer...
http://www.clickz.com
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About
Webstore
Management
October
29, 2001
From
Vividence:
"Shoppers
Plan to Spend Less But Shop Online More This Holiday Season"
Online
retailers have an unexpected opportunity to showcase the advantages of
shopping online...
http://www.vividence.com
October
24, 2001
From
Gartner Canada and the Retail Council of Canada:
"Kiosks
in Retail: Mass Adoption Finally?"
Retailers
continue to develop new customer touch points around the Internet, kiosks
and eventually wireless...
http://www.retailcouncil.org
October
23, 2001
From
The Globe and Mail:
"Internet
Purchases Double in 2000"
An
estimated 1.5 million (Canadian) households placed 9.1 million orders on-line,
spending a total of $1.1-billion...
http://www.globeinvestor.com
October
22, 2001
From
E-Commerce News:
"New
Records Predicted For Holiday E-Commerce"
The
number of shoppers for the 2001 holiday season is expected to grow 27
percent, equating to 21 million more people shopping on the Web compared
to last year...
http://www.internetnews.com
October
16, 2001
From
Harris Interactive:
"September
E-commerce Spending Grew 54 Percent Year-Over-Year"
The
number of online buyers hit a new record, with nearly 39 million people
buying last month...
http://www.harrisinteractive.com
October
11, 2001
From
the Stanford-Poynter
Project:
"EyeTracking
Online News"
Text
seems favored over artwork for front-page attention, a preliminary
analysis of an eyetracking study appears to show...
http://www.poynter.org
October
10, 2001
From
MarketingProfs.com:
"All
That Glitters is Not Sold"
Interesting,
different and unique use of color will always attract attention...
http://www.marketingprofs.com
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