|
About
Advertising
and Promotion
October
30, 2009
From
MarketingProfs.com:
"Digital
Marketing Facts"
Armed
with data regarding consumers' online habits, preferences and
inclinations, you are able to best craft your digital message to reach
loyal customers, reach new ones and retain them...
http://www.marketingprofs.com
October
29, 2009
From
Search Engine Watch:
"Popular
PPC Pitfalls, and How to Prevent Them"
The
home page is almost never the right pay-per-click landing page because it
essentially forces the visitor to search again...
http://searchenginewatch.com
October
29, 2009
From
Marketing Charts:
"Top
10 Integrated Marketing Trends: Beware of Hyperfocus"
With
the click of a mouse, or a mobile phone, consumers can advance a great
story/ad/video/picture/newsbite to vast, networked communities of hearts
and minds. However, content will only travel at the speed-of-share
if it is worth sharing in the first place...
http://www.marketingcharts.com
October
29, 2009
From
ClickZ.com:
"How
to Empower Your E-mail Subscribers"
Sending
information that subscribers want, even if it's less frequent, will earn
higher response now, and improve the chances that subscribers will continue
to engage and respond in the future...
http://www.clickz.com
October
28, 2009
From
MarketingProfs.com:
"Email
Marketing Tips for the 2009 Holiday Season"
Complementary
messaging should be used in the months before November to help strengthen
your future emails; a big part of that is having your email-list
subscribers update their preferences...
http://www.marketingprofs.com
October
26, 2009
From
MarketingProfs.com:
"Does
This Look Like Spam to You?"
Regardless
of what you consider as spam email, it's important to be cognizant of what
your customers think is spam...
http://www.marketingprofs.com
October
23, 2009
From
ClickZ.com:
"Meeting
Your Online Marketing Challenges"
Could
a strategy that increases the conversion rate fail to produce the most
overall sales or best results?
http://www.clickz.com
October
22, 2009
From
E-Commerce Times:
"Leveraging
Social Media to Boost E-Commerce Holiday Sales"
It
is important to first plan what you want to achieve through digital word
of mouth, how you want to implement your strategies, and how you intend to
measure success...
http://www.ecommercetimes.com
October
22, 2009
From DM
News:
"E-Mail
Basics Meet New Tricks"
Paying
close attention to data, cleaning lists constantly, and taking advantage
of increasingly sophisticated list segmentation tools are crucial...
http://www.dmnews.com
October
21, 2009
From
MarketingProfs.com:
"Three
Strategies for Inspired Holiday Email in Tough Times"
Issue
post-holiday rewards for holiday-period purchases. This strategy
prevents erosion of holiday-sales margins while igniting post-holiday
sales during typically slow periods...
http://www.marketingprofs.com
October
21, 2009
From CBC
News:
"Online
Advertising Regaining Momentum"
Besides
the Internet's lower prices, the web's tracking technologies make it easy
to measure whether a search ad campaign is yielding adequate sales to
justify the expense. If their online spending isn't paying off,
advertisers typically can pull the plug more quickly than in print and
broadcast, which often require financial commitments that last several
months...
http://www.cbc.ca
October
20, 2009
From
eMarketer:
"Low
Growth, High Value for Local Online Ads"
In
2009, local online ad spending is predicted to reach $14.2 billion, up 12%
over 2008...
http://www.emarketer.com
October
20, 2009
From
ClickZ.com:
"Local
Online Media Planning Options"
Building
a robust local media plan can be more challenging to source, can take more
time, and requires considerable strategic thinking...
http://www.clickz.com
October
19, 2009
From
ClickZ.com:
"Three
Ways to Socialize Your E-mail Communications"
Because
e-mail is a critical communications tool for many marketers, extend its
reach and relevance by creating social media friendly content and adding
sharing tools...
http://www.clickz.com
October
16, 2009
From
eMarketer:
"Web
Coupons a Hit for the Affluent"
More
than one-half of US Internet users with household incomes of at least
$100,000 reported using online coupons. By contrast, only 30% of
users with incomes under $25,000 used coupons they found on the Web...
http://www.emarketer.com
October
15, 2009
From DM
News:
"How
to Make Your E-Mail More Social"
Make
sure your brand's voice, messaging and rules for engagement are consistent
across all communications, whether it's e-mail, text or tweet...
http://www.dmnews.com
October
14, 2009
From
eMarketer:
"Understanding
Consumer Preferences"
Consumers
choose e-mail at a rate of three-to-one over any other channel for
marketing communications...
http://www.emarketer.com
October
13, 2009
From
Search Engine Watch:
"Saturating
Your Message in Search Marketing"
Make
sure to write your page titles and meta descriptions like ad copy.
As you craft your message, do the query yourself and see what you can
write that will make your placement stand out from the competition...
http://searchenginewatch.com
October
12, 2009
From
eMarketer:
"The
Difference Being a Mom Makes"
When
asked what they would like to see in marketing e-mails, 45% of moms want
information relevant to their lifestyle. Women without children are
much pickier - 35% did not want any information at all, while 30% were
interested in messages pertaining to their lifestyle...
http://www.emarketer.com
October
12, 2009
From
MarketingProfs.com:
"Try
an Event-Driven Email"
Event-driven
campaigns can add variety and interest to your usual item-driven offers...
http://www.marketingprofs.com
October
12, 2009
From
ClickZ.com:
"Eleven
Lessons Mobile Marketers Can Learn from Search"
The
mobile ad market is set to jump from $160 million in 2008 to as much as
$3.1 billion in 2013...
http://www.clickz.com
October
9, 2009
From
ClickZ.com:
"Strategy
Challenges for Effective Online Marketers"
To
answer the question Why do customers buy?, you must approach the
problem as the customer sees it...
http://www.clickz.com
October
9, 2009
From
MarketingProfs.com:
"Death
by Email: A Quick How-To"
Four
ways to destroy an email marketing program...
http://www.marketingprofs.com
October
9, 2009
From
MarketingProfs.com:
"Improving
Campaign Deliverability for PC and Mobile Users"
Mobile
and PC users alike tend to be more interested and responsive to
personalized, targeted emails as opposed to a general mass email.
Email marketers who segment their emails achieve an average email
deliverability rate of 90.2%...
http://www.marketingprofs.com
October
8, 2009
From
Marketing Charts:
"Q209
Email Open Rates Average 22%"
Consumer
products, pharmaceutical, telecom, general retail, specialty retail and
travel/hospitality all saw year-over-year increases in three of the major
email metrics - deliverability, opens, and click-throughs...
http://www.marketingcharts.com
October
8, 2009
From
MarketingVOX:
"Display-Ad
Clickers Nosedive 50%"
Despite
the precipitous decline in clicks, research has shown that online display
ads generate significant lift in trademark search, online and offline
sales, and brand-site visitation across all verticals, among those
internet users who were exposed to the online ad campaigns - whether they
clicked on the ad or not...
http://www.marketingvox.com
October
8, 2009
From DM
News:
"Inside
the Inbox: What Are Your Customers Really Seeing?"
Use
of the preview pane varies widely by e-mail client, with Outlook and
Outlook Express users relying heavily on the preview pane while users of
webmail clients are less reliant. A scant 6% of messages are read in both
the preview pane and fully open view...
http://www.dmnews.com
October
7, 2009
From DM
News:
"Using
Negative Keywords to Improve Paid Search Campaigns"
Properly
used, negative keywords can increase conversion rates, reduce costs per
click and improve keyword positioning...
http://www.dmnews.com
October
6, 2009
From DM
News:
"It's
Time to Get Social with Search Marketing"
Five
tactics to consider in boosting the performance of your search
campaigns...
http://www.dmnews.com
October
5, 2009
From
ClickZ.com:
"Where
Search Marketing Comes Up Short"
When
consumers don't know what they're looking for, it's not a search
experience. It's a discovery opportunity...
http://www.clickz.com
October
5, 2009
From
MarketingProfs.com:
"Top
Five Approaches to Using Email-Campaign Metrics to Improve
Marketing Performance"
To
get the most holistic read on your email-marketing performance, you'll
have to look beyond email, especially if offline conversion is the norm...
http://www.marketingprofs.com
October
2, 2009
From
ClickZ.com:
"Relevance
Signals for PPC Search"
By
understanding relevance all the way through the search experience - from
the moment the searcher starts filling out that search box till the time
she leaves your site - you can put yourself in the shoes of both the
search engine and the consumer...
http://www.clickz.com
October
2, 2009
From
InternetRetailer.com:
"B2C
E-Mail on Mobile Devices"
Nearly
10% of business-to-consumer e-mail is read on mobile devices...
http://www.internetretailer.com
October
1, 2009
From DM
News:
"Holiday
E-Mails Must Be Giving"
Almost
70% of holiday e-mails sent last year mentioned free shipping or
discounted offers. Free shipping coupled with a percentage-off
discount saw the highest transaction rates...
http://www.dmnews.com
October
1, 2009
From the
Yankee Group:
"Integrating
Mobile Coupons Into the Retail Shopping Experience"
The
mobile channel has proven increased redemption rates above 8 percent...
http://www.yankeegroup.com
October
1, 2009
From
Search Engine Watch:
"Integrating
PPC with Offline Marketing"
People
who saw your offline ad may not remember specifics of your message, but
will remember the brand. Including a branded campaign in your PPC
efforts will greatly increase the overall conversion rate...
http://searchenginewatch.com
|
About
Customer
Service
October
30, 2009
From
ClickZ.com:
"Optimizing
Your Site for the Holiday Season"
While
most companies have wish lists, not many have wish lists that are easy to
share...
http://www.clickz.com
October
28, 2009
From DM
News:
"Guide
Customers through the Sale with Meaningful Content"
Sending
an email offering customers how-to tips might not necessarily translate in
to an immediate purchase, but it will build a longer term relationship
that will no doubt contribute to conversion down the road...
http://www.dmnews.com
October
27, 2009
From
InternetRetailer.com:
"Taking
on the Big Dogs"
Bringing
the e-commerce experience into stores, where shoppers can place online
orders for items not available in the store, helps in competing against
larger rivals by increasing selection without expanding in-store
inventory...
http://www.internetretailer.com
October
26, 2009
From DM
News:
"Layaway
Returns to Retailers -
On the Web"
Online
savings plans, also known as virtual Christmas Clubs, are picking up
steam...
http://www.dmnews.com
October
23, 2009
From
eMarketer:
"Local
Searchers Head to Store More"
More
than one-half of searchers made a purchase either in person, on the phone
or over the Web after finding a local business...
http://www.emarketer.com
October
21, 2009
From DM
News:
"Leave
Online Cart Abandonment Behind"
One
of the leading causes of cart abandonment is that shoppers want the
products immediately. Giving shoppers the ability to buy online or
through a mobile device and then pick up in-store provides immediate
product access and virtually eliminates defection...
http://www.dmnews.com
October
19, 2009
From
InternetRetailer.com:
"Clear
Signs for Shoppers Make for a Friendly Web Site Design"
Effective
retail site navigation involves mastering the three primary types of
navigation: online product organization, product selection and page
signage...
http://www.internetretailer.com
October
17, 2009
From
MarketingProfs.com:
"Just
Show Me What You Want"
Monitoring
consumer searches before they buy and offering targeted help can boost a
site's user-friendliness - and sales...
http://www.marketingprofs.com
October
15, 2009
From
Search Engine Watch:
"Tips
for Organizing Your Landing Page"
Do
visitors know what their options are by visually inspecting the
page? Is your navigation prominent enough, consistent, and placed in
a conventional location?
http://searchenginewatch.com
October
14, 2009
From
InternetRetailer.com:
"Consumers
Want More Live Online Help Options"
85%
of consumers who regularly browse, research, and buy products and services
online say that they want the option of live online help for situations
such as finding more information about a product or service, learning the
retailer's return policy or for assistance with completing an order...
http://www.internetretailer.com
October
13, 2009
From
MarketingProfs.com:
"Your
Website's Missing Ingredient"
There
is no point in attracting more visitors to your site if your site has
little of interest to say. Even if your site is jam-packed with
useful products, services, and solutions, readers will never invest the
time necessary for you to make your case if your site doesn't connect with
your audience...
http://www.marketingprofs.com
October
7, 2009
From
ClickZ.com:
"Why
a Good Unsubscribe Experience Is Important"
Lack
of trust is one reason why subscribers click the spam button. You
reinforce this lack of trust when you hide or disguise your unsubscribe
link...
http://www.clickz.com
October
1, 2009
From
MarketingProfs.com:
"The
Five Levels of Online Privacy and Tracking"
Make
sure the level of information you ask customers to share directly relates
to the value the customer will receive...
http://www.marketingprofs.com
|
About
Webstore
Management
October
30, 2009
From
Marketing Charts:
"Local
Search Continues Shift to Online, Mobile Platforms"
Nearly
two-thirds of consumers expect their search results to reveal businesses
within 15 miles of their homes or places of work...
http://www.marketingcharts.com
October
29. 2009
From
MarketingProfs.com:
"Transforming
Customers Into a Community"
Changing
individual customers into a community isn't simply a matter of semantics;
it is a change in your attitude toward the people who frequent your
business...
http://www.marketingprofs.com
October
28, 2009
From
eMarketer:
"What's
the Best Way to Improve Conversions?"
An
organization is more than twice as likely to experience better conversion
rates if there is an employee directly responsible for conversion...
http://www.emarketer.com
October
28, 2009
From
E-Commerce Times:
"Top
Nine Web 2.0 Drivers for
E-Commerce Success"
Offer
question and answer tools in addition to customer reviews. Customers
can ask the shopping community or the merchant to address specific
concerns about a product...
http://www.ecommercetimes.com
October
27, 2009
From
MarketingProfs.com:
"Good
Design Doesn't Just Happen"
Creating
user personas and site search scenarios will help identify the trigger
words that will catch your best prospects' eyes...
http://www.marketingprofs.com
October
27, 2009
From DM
News:
"What
You Should Know About M-Commerce"
If
reaching a large audience is a key goal, companies should consider
launching an m-commerce site, which is accessible by anyone with an
Internet-enabled mobile device...
http://www.dmnews.com
October
26, 2009
From
eMarketer:
"Retailers
Get Ready for Social Shopping Experience"
Online
shopping is more than just transactional...
http://www.emarketer.com
October
23, 2009
From
Search Engine Watch:
"It's
Not Too Late for 2009 Holiday-Focused SEO"
When
adding content to a site in order to support holiday initiatives, the
location of this content within the site hierarchy is crucial to rapid
visibility within organic search...
http://searchenginewatch.com
October
23, 2009
From
Marketing Charts:
"Half
of '09 Holiday Shoppers to Buy Gifts on Web"
85%
say the primary reason for shopping online is still time savings, but 40%
and 38% of shoppers, respectively, also rate wish lists and reviews as increasingly
important...
http://www.marketingcharts.com
October
22, 2009
From
MarketingVOX:
"Web
Retailers Cope with Shipping-Charge Rejection"
The
move to remove shipping charges to stay competitive in online retail comes
at a time when shipping companies are raising their rates for retailers...
http://www.marketingvox.com
October
22, 2009
From
MarketingProfs.com:
"Web
Usability Tools:
An Introduction"
Increase
your website's conversion rates and improve your sales by conducting
usability testing to find and fix the places where your customers are
abandoning your site...
http://www.marketingprofs.com
October
21, 2009
From
ClickZ.com:
"SEO
Can't Fix Stupid"
Dynamic
URLs remain the root cause of many organizations' underwhelming
performance in the search engines...
http://www.clickz.com
October
20, 2009
From DM
News:
"Online
Copywriting"
On
the Web, your reader wants the conclusion up front. Every word has
to hold their attention and move them toward whatever it is they're
looking for. Headlines have to be meaningful rather than clever...
http://www.dmnews.com
October
19, 2009
From
Webmonkey:
"Debunking
the Myth of the Page Fold in Web Design"
Don't
be tempted to cram everything above the fold. Good use of white
space
and imagery encourages exploration...
http://www.webmonkey.com
October
16, 2009
From
MarketingProfs.com:
"Never
Break the Chain"
When
you redesign your site, remember the importance of maintaining established
connections with other sites. Ensure that once a page is created
and publicly available it remains that way...
http://www.marketingprofs.com
October
16, 2009
From
Search Engine Watch:
"Consumers
Head Online for Local Business Information"
63
percent of local business searchers expect business results to be within
15 miles from their starting location, up from 52 percent in 2007...
http://searchenginewatch.com
October
16, 2009
From
MarketingProfs.com:
"Don't
Just Buy Media - Earn It!"
The
first step to creating an earned-media strategy is to create content that
people will want to pass along...
http://www.marketingprofs.com
October
15, 2009
From
Retailer Daily:
"72%
of Retailers Report Increased Web Sales in Q3"
Average
web sales growth was 16%, representing an improvement from average web
sales growth of 11.8% in Q2 2009 and 10.8% in Q1 2009...
http://www.retailerdaily.com
October
15, 2009
From
Marketing Charts:
"Small
Biz Chooses Search over SocNets"
Small
businesses are poised to triple the amount of money they spend on their
websites...
http://www.marketingcharts.com
October
14, 2009
From
ClickZ.com:
"Personifying
the People Who Will Buy From You"
Touch-point
personas help you target your messages and offers, changing the way you
present information...
http://www.clickz.com
October
14, 2009
From
Search Engine Watch:
"Addressing
the O in Search Engine Optimization"
Remember
that not all conversion rates are treated equally. You need volume
and conversion rate. Be sure to only look at keywords that have
driven at least a minimum/baseline amount of traffic to the Web site...
http://searchenginewatch.com
October
13, 2009
From
Marketing Charts:
"Longer
Search Queries Increase 2%"
The
continued trend toward increasing search-query length was first reported
earlier this year, and could potentially be the result of growing
sophistication in internet searching habits...
http://www.marketingcharts.com
October
12, 2009
From
ClickZ.com:
"The
How-To's of Digital Merchandising"
Digital
merchandising has the same goals and purposes as traditional
merchandising: grouping, relating, and showcasing products to
generate revenue...
http://www.clickz.com
October
9, 2009
From
ClickZ.com:
"Mobile
Web Audience Grows by One Third"
Although
men continue to make up the majority of the mobile Web audience -
accounting for a total of 53 percent of visits - growth among female users
far outstripped that of males...
http://www.clickz.com
October
8, 2009
From
InternetRetailer.com:
"Consumers
Say Holiday Budgets Are Tight, But 85% Will Shop Online"
US
online retail sales to account for 5% of total retail sales, or $156.1
billion, up from $141.3 billion a year ago...
http://www.internetretailer.com
October
7, 2009
From
InternetRetailer.com:
"Web
Shoppers Complaining More to Online Peers, Less to Retailers"
Online
consumers are not having quite as many problems with web transactions as
in the recent past, but when they do they are more likely to communicate
about them via blogs and social networks, and less likely to complain to
the company operating the web site...
http://www.internetretailer.com
October
6, 2009
From
MarketingProfs.com:
"Expand
Your Local Horizons"
Your
business might have just one physical location, but it simply must be
findable across the Web. Seek out a wide range of search engines to
grab the broadest local audience possible...
http://www.marketingprofs.com
October
6, 2009
From
ClickZ.com:
"Understanding
Your Audience Online"
Web
analytics is just one piece of the puzzle in understanding your visitors
and your audience in general, though it is the one with the loudest
voice. What this means is other equally important aspects are often
overlooked or forgotten about...
http://www.clickz.com
October
6, 2009
From
Search Engine Watch:
"How
Keywords Help Determine Site Architecture"
Keyword
research is a gem of the Internet age. Never before has there been so much
information available about the mindset of your potential customers...
http://searchenginewatch.com
October
5, 2009
From
InternetRetailer.com:
"Last
Year's Holiday Search Data Offers Insights for E-Retailers this Year"
In
December 2008, 30% of all traffic to retailer web sites came from
search...
http://www.internetretailer.com
October
2, 2009
From
ClickZ.com:
"More
Reasons Your Site Sucks"
One
common problem with many sites is a lack of focus on home pages, with
every element on the page screaming for attention. While every
promotion and every ad is important, they can't all be the most important
thing on the page...
http://www.clickz.com
October
2, 2009
From
E-Commerce Times:
"A
Global Web Site Localization Primer"
Ten
tips for localizing your web site for international e-commerce...
http://www.ecommercetimes.com
|