October
31, 2008
From
ClickZ.com:
"Where's
the Creativity in SEM?"
A
SEM creative strategy includes thinking differently about your product,
service, offer, pricing, and buy-flow...
http://www.clickz.com
October
30, 2008
From
Search Engine Watch:
"Building
It Better - Small Business Site Architecture"
Navigation
is extremely important - but it shouldn't be overwhelming. Not every
page needs to link to every other page on the Web site. Use your
themes to get people dialed into the section of the site that will serve
their needs...
http://searchenginewatch.com
October
29, 2008
From
iMarketing News:
"How
Online Retailers Can Increase Conversion Rates for the Holiday
Season...and Beyond"
Three
tactics that offer proven ROI that every online retailer should
consider...
http://www.dmnews.com
October
27, 2008
From
E-Commerce Times:
"Landing
Pages: Mix 'Em Up,
See
What Works Best"
Seven
best practices for creating successful landing pages...
http://www.ecommercetimes.com
October
24, 2008
From
eMarketer:
"Internet
User Update"
63.4%
of the US population uses the Web at least once per month...
http://www.emarketer.com
October
24, 2008
From
iMarketing News:
"Transparency
Essential on Social Media"
Social
media provides such a number of options to connect with a customer that
retailers who invest in it now will see the benefits pretty quickly...
http://www.dmnews.com
October
24, 2008
From
E-Commerce Times:
"Getting
Your Site to Play Well With All Browsers"
Ensuring
that your Web site looks and performs well in a multiple browser world
starts with some form of measurement and testing. Cross browser testing
can be divided into four main categories...
http://www.ecommercetimes.com
October
23, 2008
From
ClickZ.com:
"Partnering
Up in Local Search"
Just
about every locality has important town, county, city, state, and regional
Web sites that rank well for many terms. These sites may also have
the potential to send very qualified traffic. Partner up with
them...
http://www.clickz.com
October
22, 2008
From
eMarketer:
"Online
Holiday Sales Forecast"
This
year online holiday sales (excluding travel) will total $32.1 billion, up
10.1% over 2007...
http://www.emarketer.com
October
22, 2008
From
Forrester Research and Omniture:
"Small
Web Site Investments That Pay Off"
Eight
quick-win website improvements...
http://www.omniture.com
October
21, 2008
From
Search Engine Watch:
"Landing
Page Optimization:
Guessing
vs. Testing"
The
real experts on the design of your landing pages are your Web site
visitors...
http://searchenginewatch.com
October
21, 2008
From
ClickZ.com:
"Leveraging
the Weak Economy"
Four ways
to integrate Web analytics and site optimization into your organization...
http://www.clickz.com
October
21, 2008
From
MarketingProfs.com:
"Treat,
Don't Trick, Search Engines"
Six
questionable techniques that can get your site banned...
http://www.marketingprofs.com
October
20, 2008
From
ClickZ.com:
"Making
the Case for Relevance"
Relevance
requires you to either ask your e-mail recipients to tell you what they
are interested in or observe their behavior, both on the Web site and in
their interaction with e-mail, to determine what interests them...
http://www.clickz.com
October
20, 2008
From
MarketingProfs.com:
"The
Right Way to Serve Up Links"
Giving
your links page a user-friendly makeover not only enhances the customer
experience; with appropriately placed calls to action, they also can
improve your bottom line...
http://www.marketingprofs.com
October
17, 2008
From
InternetRetailer.com:
"Non-Branded
Internet Searches Often Lead to Delayed Purchases"
Only
30% of purchases driven by non-branded Internet searches occur within the
same online session when consumers conduct an initial search...
http://www.internetretailer.com
October
17, 2008
From
ClickZ.com:
"Organic
Search Results vs. PPC: The
Relevance Wars"
Paid
listings consistently provide more relevant results than organic listings
when a user makes a query with local intent...
http://www.clickz.com
October
17, 2008
From
InternetRetailer.com:
"A/B
Testing Is Even Better with a C or a D"
Web
sites can become staid over time, and what tests well today may change
because of numerous factors, such as seasonality and weekday versus
weekend behavior...
http://www.internetretailer.com
October
16, 2008
From
MarketingProfs.com:
"Two
Reasons Why SMS Should Be on Your Shortlist"
Marketers
will get the most credit when creating an SMS program that delivers only
urgent messages, or those communications that must be delivered to
subscribers no matter where they are...
http://www.marketingprofs.com
October
15, 2008
From
InternetRetailer.com:
"Online
Becomes Shoppers' Channel of Choice, But Not Because of Price"
88%
shop online to save time, 84% to locate hard-to-find products, 83% to
access greater selection, and 83% to avoid crowds at malls. 80%
cited saving money...
http://www.internetretailer.com
October
14, 2008
From
iMarketing News:
"Search
Engine Optimization:
Simple
Works, Too"
Use
popular key words that are relevant to your business in your Web site's or
landing page's URL...
http://www.dmnews.com
October
14, 2008
From
MarketingVOX:
"Online
Consumers Spend Less,
Clip
Coupons This Holiday"
In
addition to empowering consumers with the information they need to save
money, online tools are creating new channels for retailers to reach budget-conscious
shoppers and drive sales despite the decrease in spending this holiday
season...
http://www.marketingvox.com
October
14, 2008
From
MarketingProfs.com:
"Six
Free Tools for Online Reputation Management"
Set
a comprehensive alert, notifying you of stories, as they happen, for your
name, your topic, and even your company...
http://www.marketingprofs.com
October
13, 2008
From
eMarketer:
"What
Do Shoppers Research on the Web?"
The
impact of online product research is greater on store sales than Web
sales. In 2008, Web-influenced store sales will reach $625.2
billion...
http://www.emarketer.com
October
13, 2008
From DM
News:
"What
Is the Ideal Role for Local Search?"
Businesses
with multiple locations can optimize their local listings with a URL that
drives to a main site. Provide a local map and phone number for
users who want to bypass your site and head right into a store to buy...
http://www.dmnews.com
October
10, 2008
From
ClickZ.com:
"Online
Marketers Can Weather the Financial Crisis"
Offer
customers more perceived value at less cost to them and to you...
http://www.clickz.com
October
9, 2008
From
ClickZ.com:
"Tips
for a Local Business to Compete in Local Search"
You
can learn all types of details about your competition from their Web
sites, so use your competitive research to improve your Web site and your
business...
http://www.clickz.com
October
8, 2008
From
InternetRetailer.com:
"Wary
of the Economy, Holiday Shoppers Will Go Online for Deals"
37%
of all consumers say they'll shop online this holiday season...
http://www.internetretailer.com
October
8, 2008
From
ClickZ.com:
"Search
Tools for Your SEO Toolbox"
When
search results need to get fixed, some of the best tools you can use are
the search engines themselves...
http://www.clickz.com
October
7, 3008
From
ClickZ.com:
"How
to Figure the Value of Research Conducted on Your Site"
The
impact of off-site behaviors based on on-site visits and experience is
grossly underestimated today by most companies...
http://www.clickz.com
October
7, 2008
From
InternetRetailer.com:
"SEM,
Site Search and E-mail Key Technologies for Retailers"
89%
of retailers that employ search engine marketing, 85% that feature site
search and 82% that use e-mail marketing say the technologies and tactics
are important or very important to their retail business...
http://www.internetretailer.com
October
6, 2008
From
E-Commerce Times:
"5
Tips for Getting E-Shoppers to Click on Buy"
Today,
a consumer's first impression of a retailer is based on the retailer's Web
presence...
http://www.ecommercetimes.com
October
6, 2008
From
ClickZ.com:
"Engaging
Your VIP Customers"
Reward
customers who aren't only opening and clicking on your e-mail but also
converting. Then think about how they might help you increase your bottom
line...
http://www.clickz.com
October
6, 2008
From
InternetRetailer.com:
"Rookie
Mistakes Still Impact Shoppers at Some Retail Sites"
Companies
are investing hundreds of thousands of dollars, even millions, in their
sites, yet display content in a way in which people can't read it...
http://www.internetretailer.com
October
2, 2008
From
MarketingProfs.com:
"Adopting
a Web 2.0 Mindset:
Walk
Before You Wiki"
Before
you launch a blog, or enable user-generated content on your site, make
sure you can answer the basic question: Do I know what my visitors need and
am I delivering it to them?
http://www.marketingprofs.com
October
1, 2008
From
iMarketing News:
"Elevating
Search Campaigns with Three-Star Approach"
How's
your site's usability? How many clicks does it take to get to
"buy now?" Site audits will find the holes and bottlenecks
that keep users from converting...
http://www.dmnews.com