October
30, 2007
From
iMarketing News:
"Common
SEO Mistakes -
And How to Avoid Them"
Eliminate
complex JavaScript and DHTML navigation. Put session IDs in a cookie
rather than your page URLs. Don't use Flash for important links and
content...
http://www.dmnews.com
October
29, 2007
From
InternetRetailer.com:
"Q3
Online Sales Grow a Robust 23% Year Over Year"
In
the first three quarters of the year, online sales grew 21% to $83.58
billion from $69.12 billion...
http://www.internetretailer.com
October
29, 2007
From
ClickZ.com:
"Effective
Keyword SEO Research"
Once
you have a good idea of what your audience might look for, you can start
to think about keywords they might type in a search engine...
http://www.clickz.com
October
26, 2007
From
InternetRetailer.com:
"Improving
Site Search by Looking at What Lies Beneath"
Site
search can be improved if web retailers think of organizing their
information based on how visitors use the data...
http://www.internetretailer.com
October
26, 2007
From
ClickZ.com:
"How
Start-Ups Can Build Effective About Us Pages"
Being
small or new doesn't automatically slap you with a disadvantage or keep
you from being credible. You have several things working in your favor...
http://www.clickz.com
October
25, 2007
From
MarketingProfs.com:
"A
10-Step Program for Search Engine Fitness"
Make
sure that all the important pages in your site can be reached through
internal text links, not just menu navigation.
Search engines cannot
see graphical buttons or the text in them...
http://www.marketingprofs.com
October
25, 2007
From
E-Commerce Times:
"Cheery
Outlook for Holiday E-Shopping Season"
New
online buyers are expected to increase more than 6 percent this year,
compared with the number of e-commerce newbies in 2006...
http://www.ecommercetimes.com
October
23, 2007
From
ClickZ.com:
"What
if Your Business Model Changed Every Four Hours?"
Web
site visitors look to friends online and offline, as well as other trusted
resources online outside of your site, to learn about your company and to
determine whether to engage in a relationship with your company.
Visitors are in control, and you must give them options if they are to do
business with you....
http://www.clickz.com
October
23, 2007
From
E-Commerce Times:
"Shopping
Cart Options for SMBs"
You
are expected to have a fully integrated retail system to manage your
merchandising assortment, inventory, promotion, marketing, customers,
product returns and financials...
http://www.ecommercetimes.com
October
22, 2007
From
InternetRetailer.com:
"95%
of Internet Users Searched in August"
An
average of more than 80 searches per searcher during the month...
http://www.internetretailer.com
October
19, 2007
From
ClickZ.com:
"Don't
Waste Q4"
A
gift purchase isn't necessarily indicative of that shopper's
interests. Instead of enrolling the person in e-mail campaigns that
show other products similar to the one she bought, enroll the user instead
in a gift-givers campaign...
http://www.clickz.com
October
17, 2007
From
InternetRetailer.com:
"Forecasters
Predict Happier Holiday Selling Season Online than Off"
Online
retail spending will grow 21% over last year, while overall retail growth
will be only 4%...
http://www.internetretailer.com
October
17, 2007
From
ClickZ.com:
"SEM
Hyperchondria?"
Many
sites optimize a few levels deep and ignore the potential of their deep,
targeted content. Companies fail to realize that the traffic sent to deep
pages is often more targeted and ready to buy...
http://www.clickz.com
October
15, 2007
From
ClickZ.com:
"Web
Marketing 101 for Small Businesses"
What
kind of information does the site for your small business need to
contain? If nothing else, put your address and phone number in a
prominent place...
http://www.clickz.com
October
15, 2007
From
MarketingProfs.com:
"Good
Reasons Not Blog"
Blogs
are a bridge between the community of your customers, and the community of
workers that make up your company. Unfortunately, too many companies
view their customers with an almost us-versus-them mentality...
http://www.mpdailyfix.com
October
12, 2007
From
ClickZ.com:
"How
to Use Customer Reviews to Increase Conversion"
Negative
reviews can actually aid a purchase decision. No product is
perfect. They allow visitors to see both product strengths and
product weaknesses...
http://www.clickz.com
October
11, 2007
From
InternetRetailer.com:
"Staying
on Top of Changes at Comparison Shopping Engines"
Over
80% of consumers come in and hit the price sort button, so price and brand
outweigh the initial default sort...
http://www.internetretailer.com
October
11, 2007
From
MarketingProfs.com:
"Killer
Web Content Examples"
Short,
sharp, second person and active; that's Web content...
http://www.marketingprofs.com
October
10, 2007
From
InternetRetailer.com:
"Half
of All Web Users Will Shop Online this Holiday Season"
50.7%
of Internet users will do at least some of their holiday shopping online
this year, up from 37.6% last year...
http://www.internetretailer.com
October
9, 2007
From
E-Commerce News:
"The
Path to E-Commerce Gold:
A
Transparent Customer Experience"
Create
a simple, transparent consumer experience that is centered around the
traffic originating on the manufacturer's Web site leading directly,
without detours, to the page deep within the retailer's Web site...
http://www.ecommercetimes.com
October
8, 2007
From
E-Commerce Times:
"Rules
for E-Commerce Startups to Live By"
Five
tips that could entice consumers to purchase your products...
http://www.ecommercetimes.com
October
5, 2007
From
MarketingProfs.com:
"Web
Site Creation and the Eye of the Spider"
Three
things a search engine spider can't see...
http://www.marketingprofs.com
October
4, 2007
From
iMarketing News:
"Extreme
Makeover:
Five
Tips for Organic Search Rankings after a Site Redesign"
Make
sure that the content of your top-ranking pages is carried over to the new
site, preserving the page's title, metatags and body content...
http://www.dmnews.com
October
3, 2007
From The
McKinsey Quarterly:
"How
Companies Are Marketing Online"
53
percent of all respondents expect that their companies will be making more
than 10 percent of total sales through online channels three years from now...
http://www.mckinseyquarterly.com
October
3, 3007
From
E-Commerce Times:
"Is
Your Site Search Ready for Holiday Shoppers?"
An
e-commerce Web site has only about eight seconds to engage a shopper
before they leave the landing page...
http://www.ecommercetimes.com
October
2, 2007
From
InternetRetailer.com:
"Most
Moms Will Do Some Holiday Shopping Online"
14%
of all mothers will do most of their shopping on the Internet this year...
http://www.internetretailer.com
October
2, 2007
From
E-Commerce Times:
"Three
Steps to Maximize Search Campaign Efficiency"
Continuity
of user experience from keyword and text ad through the landing page to
the point of conversion is essential...
http://www.ecommercetimes.com
October
2, 2007
From
eMarketer:
"Welcome!
Now Pass This E-Mail Along"
Getting
the welcome message to a new e-mail program subscriber in a timely manner
is imperative...
http://www.emarketer.com
October
1, 2007
From
Marketing Charts:
"Retail
Ecommerce Sales in Q2 Up 6% from Q1"
US
retail ecommerce sales for the second quarter of 2007 was $33.6 billion,
3.3% of total retail sales...
http://www.marketingcharts.com
October
1, 2007
From
MarketingProfs.com:
"Wiki
Your Way to More Search Engine Real Estate"
While
concerns about brand-slamming or diluted marketing messages may give some
pause, companies are often surprised about how a wiki can bring out the
best in their customers...
http://www.marketingprofs.com