October
31, 2006
From
TechWeb News:
"Online
Holiday Sales Pegged At $27 Billion"
A
23 percent increase over last year's US online holiday retail sales...
http://www.techweb.com
October
30, 2006
From
eMarketer:
"Who
Shops Online and What Do They Do?"
In
reaching low media consumers, marketers should consider online information
as a key investment in creating media campaigns with the best ROI...
http://www.emarketer.com
October
27, 2006
From
Internet News:
"Retail
Gives E-Commerce a Q3 Pop"
Total
online spending by consumers reached $41.3 billion in the third quarter...
http://www.internetnews.com
October
27, 2006
From
InternetRetailer.com:
"Less
Popular Keywords More Cost-Efficient"
Multi-phrase
terms convert better because the level of specificity is higher...
http://www.internetretailer.com
October
25, 2006
From
InternetRetailer.com:
"Online
Retail Acquiring Customers at Faster Rate than Retail Stores"
91%
of shoppers pre-shop, researching items and comparing prices online
before heading to the store...
http://www.internetretailer.com
October
25, 2006
From
ClickZ.com:
"Three
Questions to Ask Before Initiating an SEO Strategy"
If
there are significant search engine optimization benefits, would you
consider modifying the content and the design of your site?
http://www.clickz.com
October
24, 2006
From
eMarketer:
"Canada:
Online Upswing"
Total
e-commerce sales, including both private and public sector sales over the
Internet, were $39.2 billion in 2005, up 38.4% from 2004; the fourth year
in a row that the overall value of e-commerce sales in Canada increased by
38% or more...
http://www.emarketer.com
October
18, 2006
From
BusinessWeekOnline:
"Web
Numbers:
What's Real?"
There
are many reasons not to just count the clicks off a Web site's server
logs...
http://www.businessweek.com
October
17, 2006
From
ClickZ.com:
"Retailers
Score Poorly on Measurement"
It's
important to begin to use even basic segmentation in order to really know
what's happening on your site...
http://www.clickz.com
October
13, 2006
From
InternetRetailer.com:
"78%
of Online Shoppers Recommend Retail Sites"
Online
shoppers who most frequently recommend retail sites are not necessarily
big online spenders...
http://www.internetretailer.com
October
13, 2006
From
MarketingProfs.com:
"Six
Ways to Keep Your Web Pages Simple and Increase Sales"
Don't add too
many images and graphics to the page. They can fragment the reader's
eye path. They distract attention from the sales message...
http://www.marketingprofs.com
October
12, 2006
From
ClickZ.com:
"Free
Shipping and Handling Aren't Free"
Free
shipping may help move lots of product, but it doesn't guarantee you'll
make more money. It does guarantee more customers. But these
new price-driven customers tend to have a lower lifetime value than your
traditional customer base...
http://www.clickz.com
October
11, 2006
From
iMarketing News:
"Holiday
E-Commerce Projected to Reach $32B This Year"
More
than one-third of online holiday shoppers will still make online purchases
after ground cut-off dates, which signals opportunity as well as added
stress for retailers...
http://www.dmnews.com
October
10, 2006
From
eMarketer:
"What
Do Kids, Tweens and Teens Do Online?"
By
their teens, youngsters are well- connected and savvy Internet users, with
search, e-mail and IM important and regular Internet activities...
http://www.emarketer.com
October
9, 2006
From
MarketingProfs.com:
"Four
Critical Keys to Writing a Web Site Home Page"
Avoid
hype. Write simply, clearly, and honestly. Make your page and
your text useful and helpful...
http://www.marketingprofs.com
October
5, 2006
From
MarketingProfs.com:
"How
to Merge an Online and Offline Business"
Add
a splash page that appears when potential customers arrive at your
site. The page need only be 5-10 seconds and include photos of the
store along with a tagline like Buy in store or online...
http://www.marketingprofs.com
October
3, 2006
From
eMarketer:
"Tweens
and Teens:
Do You Know the Difference?"
Today,
tweens' online usage patterns are more like those of children than teens,
but this will begin to change as they become more experienced online users
at a younger age...
http://www.emarketer.com
October
2, 2006
From
eWeek.com:
"Cyber-Thieves
Targeting Smaller Retailers"
Smaller
retailers do not always rigidly abide by accepted security rules...
http://www.eweek.com
October
2, 2006
From
E-Commerce Times:
"Taking
Care of Business"
Driven
by technological innovation and economic restructuring, e-commerce is spawning
a new generation of small business e-tailers and independent e-tail
outlets...
http://www.ecommercetimes.com