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About
Advertising
and Promotion
October
31, 2005
From
ClickZ.com:
"Successful
E-Mail Tactics: Entrance and Exit Strategies"
How
many times have you not opened, read, or clicked on an e-mail for months,
yet the messages keep coming to your inbox?
http://www.clickz.com
October
27, 2005
From
iMarketing News:
"Death
to the E-Blast"
If
you tailor messages to reflect a customer's relationship with your
company, you could reap up to nine times the return on investment versus a
basic e-mail broadcast campaign...
http://www.dmnews.com
October
20, 2005
From
ClickZ.com:
"The
Power of Now in E-Mail Marketing"
What
can be done now to infuse your email marketing strategy with a sense of
enthusiasm and viability?
http://www.clickz.com
October
18, 2005
From iMarketing
News:
"How to
Craft Effective E-Mail"
Keep
the subject line short and direct. Get the message across in the
first 35 characters...
http://www.dmnews.com
October
17, 2005
From ClickZ.com:
"Brand's
Power in E-Mail"
10
quick questions to ensure your messages deliver on the brand promise...
http://www.clickz.com
October
17, 2005
From
iMarketing News:
"Search
Is for Acquisition, E-Mail Is for Retention"
Keep
it short. A typical reader spends 15-20 seconds on an e-mail.
This means using short paragraphs, even shorter sentences, putting the
call to action way-y-y up in the e-mail, and using the subject line to its
fullest...
http://www.dmnews.com
October
11, 2005
From
iMarketing News:
"Safe
Bets Are Risky"
SEM
campaigns need to do not one, but at least two separate things...
http://www.dmnews.com
October
7, 2005
From
InternetRetailer.com:
"Online
Promotions Best Approach to Word-of-Mouth-Driven Consumers"
To
attract word-of-mouth-driven consumers, employ e-mail campaigns that
allow
consumers to send offers for free samples to friends...
http://www.internetretailer.com
October
6, 2005
From
BURST! Media:
"Consumers
Use Internet First and Most Among All Media for Shopping Information"
The
vast mosaic of specialty content online provides
advertisers with the
opportunity to integrate their message into editorial environments that
are highly meaningful and engaging to Internet users...
http://burstmedia.com
October
6, 2005
From
iMarketing News:
"Preference
for Online Coupons"
Sixty-six
percent of consumers said they would use online coupons for in-store
purchases...
http://www.dmnews.com
October
3, 2005
From
ClickZ.com:
"What
Happens When You Remove the E-Mail Blinders?"
E-mail
that integrates with other channels drives five times the results of
single-channel programs...
http://www.clickz.com
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About
Customer
Service
October
28, 2005
From
ClickZ.com:
"What
Have You Done for Your Customers Lately?"
Four
ways to ensure you're maximizing post-transaction customer retention opportunities...
http://www.clickz.com
October
26, 2005
From
MarketingProfs.com:
"Usability
Testing:
Ask
Me If I Care"
How
do teenage shoppers respond to your site compared with those between the
ages of 35 and 45 who have platinum credit cards without spending limits?
http://www.marketingprofs.com
October
14, 2005
From
ClickZ.com:
"Does
Your Web Site Stink?"
The
search terms a customer keys in follows reveal her intent. The more
specific the term, the more transparent the intent. Your site must serve
the content, pages, and path that match the intent if you want to convert
her...
http://www.clickz.com
October
12, 2005
From
E-Commerce Times:
"When
Is Your Web Site Fast Enough?"
Web
users' tolerance for delays depends on several factors,
including their
expectations, site feedback, the complexity of a task, its importance, and
the relevance of the information being provided by the site...
http://www.ecommercetimes.com
October
5, 2005
From The
McKinsey Quarterly:
"Retailing:
What's Working Online"
Multichannel
retailers must coordinate their online, catalog, and store activities to
convert customers and encourage them to spend more, develop efficient
processes for capturing and fulfilling orders, and ensure that consumer
insights are shared across all parts of the organization...
http://www.mckinseyquarterly.com
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About
Webstore
Management
October
31, 2005
From
iMarketing News:
"Holiday
Shoppers Prefer Online Research"
71
percent of consumers intend to use the Internet to research and compare
products and prices...
http://www.dmnews.com
October
27, 2005
From
MarketingProfs.com:
"The
Sound of Business"
Does
your site speak with a human voice? Does your site connect in a
human way to your customers?
http://www.marketingprofs.com
October
27, 2005
From
E-Commerce Times:
"Online
Retailers Cashing in on Halloween"
It's
the convenience factor and just being able to find what you want...
http://www.ecommercetimes.com
October
25, 2005
From
ClickZ.com:
"Holiday
Online Shoppers Expected"
Gift
cards are the present of choice outside immediate family...
http://www.clickz.com
October
25, 2005
From DM
News:
"Newsletters
Build Small Business Relationship Networks"
Email
newsletters must do more than promote your company; they should offer
value to the reader, illustrating your expertise and depth...
http://www.dmnews.com
October
24, 2005
From
ClickZ.com:
"Web
Positioning Metrics and SEO"
Web
positioning software doesn't provide information about target audience
search behavior. Web analytics software and usability test results
offer the most valuable information...
http://www.clickz.com
October
21, 2005
From
Internet News:
"Saw
It Online, Paid For It Off"
People
do research online to narrow the parameters around the decision they
make. They still want to go into store and experience the products,
but they're not as wide open to influences over their decisions...
http://www.internetnews.com
October
21, 2005
From
InternetRetailer.com:
"Sticker
Shock Major
Cause of Shopping Cart
Abandonment"
Cart-abandoning
web buyers purchase products in whichever channel has the
lowest
prices...
http://www.internetretailer.com
October
19, 2005
From
MarketingProfs.com:
"How
Web Content Can Shorten a Complex Sale"
Segment
prospects by using "self-select paths" right from the home
page. A prospect is much more likely to enter the sales cycle by
clicking a link that is designed especially for her...
http://www.marketingprofs.com
October
13, 2005
From
Internet News:
"Search
is Key to Online Shopping"
88
percent of respondents conduct at least a bit of online research before
clicking the Buy button...
http://www.internetnews.com
October
13, 2005
From
MarketingProfs.com:
"Web
Page Testing and the Myth of Assumed Expertise"
Why
isn't every page tested?
http://www.marketingprofs.com
October
12, 2005
From
ClickZ.com:
"Web
Site Success Doesn't Mean Web Site Optimization"
While
paid search offers benefits, it's no substitute for
optimization...
http://www.clickz.com
October
11, 2005
From
ClickZ.com:
"Combining
Web Analytics and Qualitative Insight"
Don't
value the opinion of customers who say they will buy as much as the ones
that did buy...
http://www.clickz.com
October
10, 2005
From the
New York Times:
"The
High Price of Gasoline Sends Shoppers to the Web"
79
percent of Internet retailers will offer some form of free shipping this
year...
http://news.com.com
October
7, 2005
From
ClickZ.com:
"Brand-Centric
vs. User-Centric Navigation"
Users
don't always think about brand or product line first...
http://www.clickz.com
October
6, 2005
From
ClickZ.com:
"Managing
Up:
Six Steps Towards Success"
If
you don't know how well your Web channel's doing, then how can you gauge
the overall success of your company?
http://www.clickz.com
October
4, 2005
From
MarketingProfs.com:
"Improving
Conversions From the Home Pages You Don't Know About"
Once
the Web site's main entry points, or alternate homepages, have been
identified, the rate at which you successfully drive site visitors to
other pages within your site can be calculated...
http://www.marketingprofs.com
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