From
InternetRetailer.com:
"Retailers
Miss Opportunities to Grow E-mail Address Lists"
Promote
the benefits of e-mail sign-up, show e-mail samples before sign-up and add
e-mail subscription opportunities to every page...
http://www.internetretailer.com
October
22, 2004
From DM
News:
"Targeting
the Customer Next Door"
The
Internet offers new ways for advertisers to target searchers doing their
homework online...
http://www.dmnews.com
October
20, 2004
From
InternetRetailer.com:
"Finding
the 15 Most Important Pages"
Understand
which pages on your site are producing the most revenue...
http://www.internetretailer.com
October
19, 2004
From
clickZ.com:
"Online
Holiday Shopping Well Underway"
86
percent of shoppers will use online retail sites to research gifts...
http://www.clickz.com
October
18, 2004
From the
Yankee Group:
"Mobile
Payment Systems Must Meet Changing Needs"
Payments
and mobile commerce bring a host of new requirements, from managing
partner relationships to advising users of charges before they are
processed...
http://www.yankeegroup.com
October
15, 2004
From
InternetRetailer.com:
"Home
Page and Checkout: What Happens In Between"
There
are easy opportunities to decrease shopping cart abandonment rate by
improving pages that have been flagged as frequent site exit points...
http://www.internetretailer.com
October
15, 2004
From
iMarketing News:
"Fulfill
the Promise of Local Search"
Make
the phone call a value metric for local online search...
http://www.dmnews.com
October
15, 2004
From
clickZ.com:
"Optimize
Your Site for Lead Generation"
The
Internet influences 70 percent more sales offline than it does online.
Maximize your site's ability to generate those offline leads...
http://www.clickz.com
October
14, 2004
From
clickZ.com:
"CPA
or CPM? That Is the Question"
A
customer's true lifetime value is based on the revenue streams minus the
cost to acquire and maintain him...
http://www.clickz.com
October
12, 2004
From
iMarketing News:
"Retailers
Expect Holiday E-Commerce Growth"
32
percent of consumers aim to conduct more of their holiday shopping online
this year...
http://www.dmnews.com
October
8, 2004
From
MarketingProfs.com:
"Changing
the Way Your Customers Buy"
Online
retailers are now concerned with maintaining market share in light of
massive market growth...
http://www.marketingprofs.com
October
8, 2004
From
clickZ.com:
"Calculate
Your Conversion Rates"
Calculating
overall conversion rate is admirable and necessary, but it's not the only
indicator of a site's ability to persuade...
http://www.clickz.com
October
7, 2004
From
clickZ.com:
"Research
Online, Buy Offline"
Cross-channel
shoppers comprise 65 percent of all online consumers in 2004... http://www.clickz.com
October
7, 2004
From
MarketingProfs.com:
"Ten
Things I Hate in a Web Site"
A
bad Web site neglects to consider the site visitor's experience in some
fundamental ways...
October
1, 2004