October
31, 2003
From
Internet News:
"Online
And Married, With Cash"
Given
the central role that marriage plays in many people's lives, it's clear
that divergent interests in the offline world are consistent with behavior
in the online world...
http://siliconvalley.internet.com
October
31, 2003
From
clickZ.com:
"Hyperlink
to Persuasion"
Be
specific, include an imperative, and include an implied benefit in all
links...
http://www.clickz.com
October
27, 2003
From the
New York Times:
"Web
Redesigns for the Holidays"
Smaller
sites are better at inspiration since they have such an enthusiasm for
what they sell...
http://www.nytimes.com
October
24, 2003
From
clickZ.com:
"Shopping
Cart Abandonment Is Not the Issue"
Forget
your shopping cart problems. Many more people leave your Web site
from the first and second page...
http://www.clickz.com
October
23, 2003
From
MarketingProfs.com:
"Choose
Your Words Carefully"
Carefully
chosen, the words you use can keep a customer happy. Sloppily
chosen, they can infuriate...
http://www.marketingprofs.com
October
22, 2003
From DM
News:
"27
Million Children Online in September"
Mirroring
the offline world, the 2-11 and 12-17 age demographics have markedly
different online tastes...
http://www.dmnews.com
October
21, 2003
From
Internet News:
"Web
Sites: Now Built for Leads"
The
impact of the Web on offline channels of doing business is more dramatic
than people thought...
http://www.internetnews.com
October
17, 2003
From
clickZ.com:
"Layout
and Visual Clarity: Not a Matter of Taste"
Will
every element of every image, graphic and layout help your visitor become
confident in your company, product or service?
http://www.clickz.com
October
16, 2003
From
MarketingProfs.com:
"Search
Engine Marketing: Into the Fast Lane"
Searching
- not shopping - is still the number-one activity on the Web...
http://www.marketingprofs.com
October
15, 2003
From
TechWeb News:
"Personalization
Ineffective On Online Retail Sites"
Faster-loading
pages, easier navigation far more effective than expensive personalization
software...
http://www.techweb.com
October
13, 2003
From
E-Commerce Times:
"Out-of-the-Box
E-Commerce"
E-tailers
are experimenting with out-of-the-box sales methods such as subscriptions,
broadband delivery of multimedia and newly refined auction models...
http://www.ecommercetimes.com
October
10, 2003
From
clickZ.com:
"Image,
and Web Site Images"
The
words and images on your site must be consistent with the value you
convey...
http://www.clickz.com
October
7, 2003
From
clickZ.com:
"How
Do Your Analytics Stack Up?"
In
terms of overall site usage, the average visitor looks at 10 pages and
spends five minutes on the site...
http://www.clickz.com
October
7, 2003
From
eMarketer:
"Online
Retail Sales in 2003"
$12.43
billion in online retail sales in the US in the third quarter of this year
- up 24% from Q3 2002...
http://www.emarketer.com
October
6, 2003
From
AdWeek:
"Web
Continues to Reach Affluent Audience"
Americans
with household incomes of $100,000 or more spend more time online per
month, logging an average of 27.6 hours...
http://www.adweek.com
October
3, 2003
From
clickZ.com:
"Landing
Page Optimization"
How
much copy is on your landing pages? How much is right?
http://www.clickz.com
October
3, 2003
From
E-Commerce Times:
"Cardinal
Sins of E-Business Web Design"
Many
e-tailers do not divide content into logical departments...
http://www.ecommercetimes.com
October
2, 2003
From
MarketingProfs.com:
"Do
You Shoehorn Your Search Terms?"
Identify
the interests of your potential prospects, and then devote pages of your
site to telling your prospects about your experience and expertise in the
topics that interest them...
http://www.marketingprofs.com
October
1, 2003
From
Internet News:
"Canadians
Are Frequent Connectors"
Broadband
- DSL and cable modem - subscribers eclipsed dial-up for the first time in
2002...
http://www.internetnews.com