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About
Advertising
and Promotion
October
28, 2002
From
MarketingProfs.com:
"8
Ways to Make Your Direct Marketing Copy Work Harder"
Even
great copy won't work if people don't read it - so present everything in
digestible, bite-size chunks...
http://www.marketingprofs.com
October
28, 2002
From
eMarketer:
"Permission
E-Mail Marketing"
69%
of US e-mail users have made online purchases as a result of receiving
permission e-mail marketing...
http://www.emarketer.com
October
22, 2002
From
Internet News:
"E-Mail
Works for Multi-Channel"
60
percent of consumers open e-mails based on the "from" field...
http://www.internetnews.com
October
18, 2002
From
iMarketing News:
"Measuring
Across Sales Channels"
Previous
buyers from any other channel respond to Web promotions...
http://www.dmnews.com
October
18, 2002
From
clickZ.com:
"Redesign
Time"
Ensure
business objectives won't succumb to the needs of designers or
developers...
http://www.clickz.com
October
17, 2002
From
Internet News:
"E-mail
Efforts Can Impact Brand"
Consumers
who are long-time recipients of permission e-mail programs tend to shop
online more frequently, to click on e-mails often, and to say that the
mailings impact their perceptions of the sender's brand...
http://www.internetnews.com
October
15, 2002
From
eMarketer:
"Consumers
Favor Companies with Good E-Mail Marketing"
It
is increasingly important that companies get their e-mail marketing
campaigns right the first time...
http://www.emarketer.com
October
1 4, 2002
From
MarketingProfs.com:
"Is
Your Marketing Missing the Cookie Factor"
Find
a cookie factor in your business. It provides you with additional ammo to
make the customer happy...
http://www.marketingprofs.com
October
10, 2002
From
clickZ.com:
"Email
Newsletter Tips, Tricks, and Stats"
A
successful email newsletter takes more to develop than most people
realize...
http://www.clickz.com
October
8, 2002
From
MarketingProfs.com:
"Serial
Storytelling: Email Marketing's Missing Link"
Tell
an ongoing story with a common theme over a series of e-mail messages...
http://www.marketingprofs.com
October
2, 2002
From
MarketingProfs.com:
"3
Steps to Great Copy"
Online
copywriting is about connecting with your audience and expressing your
message clearly...
http://www.marketingprofs.com
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About
Customer
Service
October
28, 2002
From
clickZ.com:
"Best
Customers: More Profitable Relationships"
Stop
wasting precious resources to attract new customers until you optimize
profitability from existing relationships...
http://www.clickz.com
October
24, 2002
From
clickZ.com:
"Customer
Optimization:
A
Holiday Primer"
Construct
your customer communication streams so each marketing medium complements
and supplements the next...
http://www.clickz.com
October
17, 2002
From
clickZ.com:
"Personalization
Myopia: Lessons From a Cruise Ship"
Personalized
sites tend to fall short of their creators' intentions because they
provide users a myopic view of a company's Web site offerings...
http://www.clickz.com
October
15, 2002
From
clickZ.com:
"From
Dazzle to Daily"
Experienced
users tend to spend less time online but tend to be more serious when they
use the Internet...
http://www.clickz.com
October
11, 2002
From
eMarketer:
"The
Customer Still Comes First"
The
worst sin you can commit as an e-tailer is that you have a product, the
customer knows you have a product and they can't find it...
http://www.emarketer.com
October
10, 2002
From
E-Commerce Times:
"New
Approach to Measuring Online Customer Satisfaction"
If
a Web site is weak on information, an entertaining design or nifty search
engine will not keep customers there...
http://www.crmdaily.com
October
4, 2002
From
clickZ.com:
"Do
You Want to Inform or Persuade"
Provide
the prospect with an experience focused on her needs and how she wants to
evaluate your product or service...
http://www.clickz.com
October
3, 2002
From
clickZ.com:
"Don't
Use 'Assumed' Knowledge"
The
best way to impart a message is by using a touch of humanity, a bit of
entertainment, a good story, and a lot of really useful information...
http://www.clickz.com
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About
Webstore
Management
October
31, 2002
From DM
News:
"The
Downside of Building Community"
If
it doesn't sell something, why put it on?
http://www.dmnews.com
October
31, 2002
From
eMarketer:
"Checking
the Pulse of US B2C E-Commerce"
U.S.
online retail sales, by quarter, 2000-2002...
http://www.emarketer.com
October
30, 2002
From
TechWeb News:
"Holiday
Forecast Calls For E-Commerce Grow"
Online
holiday sales are projected to total $38.2 billion worldwide in 2002, up
48%...
http://www.techweb.com
October
29, 2002
From
clickZ.com:
"A
Personal Recipe for Branding Success"
The
more personal we make our brand's voice, the more effective communication
becomes...
http://www.clickz.com
October
25, 2002
From
E-Commerce Times:
"How
Small Sites Can Get Noticed"
Include
URLs on shopping bags, business cards, coupons and existing advertisements
in print and on radio and television...
http://www.ecommercetimes.com
October
25, 2002
From
Internet News:
"E-Mail
Response Time Lags"
Looking
for a competitive edge, customer loyalty and high satisfaction - pay
closer attention to your inbox...
http://www.internetnews.com
October
23, 2002
From
MarketingProfs.com:
"Songs
in the Key of Success"
Who
is your audience, what will you give them, and what will they give you?
http://www.marketingprofs.com
October
23, 2002
From DM
News:
"It's
All About Having Credible Content"
The
more that a Web site can give consumers or readers a sense of being able
to interact with the people behind it, the better...
http://www.dmnews.com
October
22, 2002
From
clickZ.com:
"Brands
Equal Unique Promises"
Optimize
the traffic-generating capacity of every possible channel to achieve
maximum visits to your site...
http://www.clickz.com
October
21, 2002
From
clickZ.com:
"Enhancing
(Not Replacing) the In-Store Experience"
Where
the physical experience of the product is an integral part of the sales
decision, we should look to the Web to provide the information and support
that helps seal the deal...
http://www.clickz.com
October
16, 2002
From
clickZ.com:
"Building
a Strong Content Vehicle"
Build
a graphic template that is consistent with your corporate branding but
gives your newsletter an identity of its own...
http://www.clickz.com
October
16, 2002
From
iMarketing News:
"Starting
a Search Engine Campaign"
A
well-executed paid search engine marketing strategy will yield higher
click-through and order-conversion rates than most direct response
initiatives...
http://www.dmnews.com
October
16, 2002
From
E-Commerce Times:
"Wealthy
Win Online Growth Crown"
Executives
who initially hesitated to get online are now doing so in large numbers...
http://www.ecommercetimes.com
October
11, 2002
From
clickZ.com:
"Qualified
Answers to Persuasive Architecture"
How
much time and effort have you invested thinking about how your prospects
buy?
http://www.clickz.com
October
9, 2002
From
The Globe and Mail:
"Search
Engines: Tips and Tricks"
Writing
good copy, and having lots of it that is relevant will go a long way to
making your site visible...
http://rtnews.globetechnology.com
October
9, 2002
From DM
News:
"At-Work
Audience Makes Better Prospects"
As
the number of hours spent by a person on the Internet rises, so do his
online purchases and shopping activity...
http://www.dmnews.com
October
9, 2002
From
clickZ.com:
"Demystifying
Content Management"
If
you're managing a Web site, thinking like a publisher can help you clear
away the fog of hyperbole...
http://www.clickz.com
October
9, 2002
From
The Globe and Mail:
"Canadian
e-Shoppers Spend $2-Billion In First Half of 2002"
For
every purchase that Canadians made on-line, another one was not completed
because they were just comparison shopping...
http://rtnews.globetechnology.com
October
7, 2002
From
eMarketer:
"Building
Better Retail Websites"
In
survey after survey, online shoppers have repeatedly confirmed that they
prefer to return to those websites that are easy to navigate, with a
minimum of distracting or self-serving content...
http://www.emarketer.com
October
4, 2002
From
Internet News:
"A
Rosy Outlook for Holiday E-Commerce"
Benefits
to online shopping in a tough economy are the 24/7 access to merchandise,
which saves time and money...
http://www.internetnews.com
October
1, 2002
From
Internet News:
"Consumer
Confidence in Internet Grows"
Credit
the increasing numbers of broadband users and growing feelings of security
when it comes to protecting personal information online...
http://www.internetnews.com
October
1, 2002
From
clickZ.com:
"Webogram
Planning"
Hyperlink
so that potential cross- or upselling opportunities are activated and the
customer is inspired to investigate...
http://www.clickz.com
October
1, 2002
From
clickZ.com:
"Never
Be Boring"
Every
page of your site should be written to inform, entice, and keep the user
lingering...
http://www.clickz.com
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