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About
Advertising
and Promotion
November
30, 2001
From
E-Commerce Times:
"E-tailers
Speak Up!"
High
time for e-tailing to raise its own profile, through multichannel
marketing, in-store promotions of associated Web sites, and more
interactivity among channels...
http://www.ecommercetimes.com
November
21, 2001
From
clickZ.com:
"Search
Engine Optimization for Everyone"
Identify
your site goals, intended audience, content, design, and SEO services...
http://www.clickz.com
November
7, 2001
From
clickZ.com:
"E-mail
and the Limits of Technology"
Email
marketing must conform to the fundamentals of good communication...
http://www.clickz.com
November
6, 2001
From
Backbone Magazine:
"You've
Got a Website but Does Anyone Visit?"
Search
engines are the number one method surfers use to find Web sites...
http://www.backbonemag.com
November
5, 2001
From
E-Commerce News:
"Brand
Awareness Drives Online Shoppers"
63
percent of shoppers relied on brand awareness as the leading factor in
purchasing online...
http://www.internetnews.com
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About
Customer
Service
November
27, 2001
From Basex:
"E-Retailers
Can Lower Shopping Cart Abandonment Rates by 20%"
Instant
messaging integrated into e-commerce web sites is the next step in the
evolution of B2C e-commerce...
http://www.basex.com
November
27, 2001
From
Internet News:
"Online
Shoppers Need Special Attention"
Web
shoppers behave differently than offline shoppers...
http://www.internetnews.com
November
26, 2001
From
clickZ.com:
"Buying
Is Not a Rational Decision"
To
succeed in any e-business, you've got to speak to the need your customer
feels...
http://www.clickz.com
November
20, 2001
From
Forrester Research:
"Online
Gifts Will Help Spread Holiday Cheer"
Reduce
delays and frustration by offering in-store pickup for online purchases...
http://www.forrester.com
November
16, 2001
From
E-Commerce Times:
"To
Build Online Trust, Let Shoppers Take Control"
"Embed"
trust into the browsing and shopping process...
http://www.ecommercetimes.com
November
14, 2001
From CNET:
"Web
Usage Hits All-Time High"
People
are continuing to jump online to conduct business and find information...
http://news.cnet.com
November
9, 2001
From E-Commerce
Times:
"Keeping
E-Commerce Simple, Safe and Sane"
E-commerce
companies are working hard to meet the consumer demand for simplicity...
http://www.ecommercetimes.com
November
8, 2001
From CRM Daily:
"Researchers
Demystify E-Shopping Behavior"
The
ideal shopping experience varies by product category...
http://www.crmdaily.com
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About
Webstore
Management
November
29, 2001
From UCLA:
"Surveying
the Digital Future"
The
Internet is now a mainstream activity in American life that continues to
spread among people across all age groups, education levels, and
incomes...
http://www.ccp.ucla.edu
November
29, 2001
From
Jupiter Media Metrix:
"Jupiter
Online Shopping Index Up 43 Percent During First Week Of The 2001 Holiday
Shopping Season"
More
people shopping online and consumers allocating a greater percentage of
their holiday budget to online shopping...
http://www.jmm.com
November
27, 2001
From
Business 2.0:
"Don't
Fear the Grinch"
Internet
usage and e-commerce have quietly moved from niche to mass-market...
http://www.business2.com
November
22, 2001
From
The
Globe and Mail:
"On-line
Sales Expected to Double Within Two Years"
40
Canadian retailers surveyed believe that the Internet will be
"critical" or at least "very important" to their
businesses by 2003...
http://www.globeinvestor.com
November
21, 2001
From CNET:
"Retailers
Spruce Up Sites for Holidays"
Retailers
who win customers this holiday season could keep them for life...
http://news.cnet.com
November
19, 2001
From
Harris Interactive:
"One
in Three Americans Have Begun Shopping Online for the Holidays"
Traffic
to ecommerce websites jumped 14 percent during the second week of
November, signaling the beginning of the online holiday shopping season...
http://www.harrisinteractive.com
November
19, 2001
From the
Gartner Group:
"Better
Web Usability Can Boost Holiday Sales by $10 Billion"
E-tailers
that aggressively address online sales usability issues will generate more
sales this season...
http://www4.gartner.com
November
16, 2001
From the
Retail Council of Canada:
"Retailers
Look For Technology Solutions To Stay Competitive"
Multi-channel
is now the reality of doing business in retail...
http://www.retailcouncil.org
November
12, 2001
From
clickZ.com:
"How
Will They Buy It if They Can't Find It"
Design
your navigation to support the way your customers think...
http://www.clickz.com
November
5, 2001
From
SF Gate:
"Online
Retailers Innovate in Face of a Muted Economy"
North
Americans will spend $11.86 billion on Internet shopping during the fourth
quarter, an increase of 30 percent from $9.13 billion last year...
http://www.sfgate.com
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