November
30, 2009
From
Retailer Daily:
"Black
Friday Shoppers Go Online"
As
opposed to slightly improved brick-and-mortar sales, e-commerce sales grew
11% on Black Friday this year to $595 million...
http://www.retailerdaily.com
November
28, 2009
From
MarketingProfs.com:
"Five
Tips for Building an Online Community"
Don't
feel obligated to monetize your site. You can obtain value from your
community in several ways that don't always equate directly to
revenue. Use social media to stay current, competitive, and in touch
with your customers...
http://www.marketingprofs.com
November
27, 2009
From BIV
Interactive:
"Nearly
Third of Staff Holiday Shop Online at Work"
Those
who do browse for gifts at work said they spend on average 3.1 hours a
week doing so...
http://www.bivinteractive.com
November
27, 2009
From
Internet News:
"Mobile
Web Retailers Performance"
The
average response time for mobile retail sites clocked in at 4.7 seconds -
50 percent slower than the average response times of the retailers'
traditional e-commerce sites. Mobile Web page load times ranged from
2.8 to 6.9 seconds...
http://www.internetnews.com
November
26, 2009
From
ClickZ.com:
"Tips
for Rapid Crawling and Indexing"
While
new site content should eventually be found during search engines'
crawling cycles, you can do many things to help engines notice the new
content or new URLs more quickly than they would on their own...
http://www.clickz.com
November
26, 2009
From
Search Engine Watch:
"Roles
vs. Personas vs. Cognitive Styles"
In
the context of landing pages, try to accommodate all major cognitive
styles because they are all represented in the population. Your
pages should be uncluttered for the short-attention-span crowd, but also
include links to detailed supporting information for the methodical
types...
http://searchenginewatch.com
November
26, 2009
From
E-Commerce Times:
"2010
Social Commerce Strategies: Reaching Beyond the Web Site"
There
are three broad phases in which a retailer can adopt social media in its
ecommerce strategy...
http://www.ecommercetimes.com
November
24, 2009
From
Search Engine Watch:
"What
Small Business Web Site Owners Need to Know About Page Speed"
A
new site might become a must if pages on your old site load slowly with
bloated code and clunky images...
http://searchenginewatch.com
November
24, 2009
From The
New York Times:
"Top
Internet Trends of 2000-2009: E-Commerce"
New
recommendation technologies make it easier every year for consumers to
find what they want, social media has driven a lot of retail activity to small
websites and social networks, and mobile commerce has slowly but surely
gained a foothold in e-commerce...
http://www.nytimes.com
November
20, 2009
From DM
News:
"How
to Get the Most Out of Post-Click Analytics"
Once
they've clicked from the email campaign to a landing page, post-click
analytics can show marketers exactly how each audience segment is
interacting with a particular landing page. This will allow for
robust segmentation and maximization of content for the end subscriber...
http://www.dmnews.com
November
20, 2009
From
eMarketer:
"Focusing
on the Core Customer Experience"
It's
a difficult thing for any company to produce something that is so
intuitive that people can just instantly get it and understand how it
works, and so they don't. Most of our Websites aren't anywhere near
that level of intuitiveness and that's what we need to work on...
http://www.emarketer.com
November
19, 2009
From
MediaBuyerPlanner:
"Retail
E-Commerce Sales Rise in Q3"
Retail
e-commerce sales rose 4.5% in the third quarter of this year, from $32.5
billion in the third quarter of last year to $34 billion...
http://www.mediabuyerplanner.com
November
19, 2009
From
Experian Hitwise:
"Free
Shipping"
The
actual peak for free shipping searches each year is the first week of the
New Year, as online buyers look for post-holiday sale items...
http://weblogs.hitwise.com
November
18, 2009
From
Retailer Daily:
"E-Commerce
Fraud Drops"
Part
of the reason for online retailers' heightened success in reducing fraud
may be an increased usage of fraud detection and prevention technology and
processes...
http://www.retailerdaily.com
November
18, 2009
From
Search Engine Watch:
"Don't
Overdo the Tweaking"
Take
your on-page optimization seriously, but treat it like a project.
Once the project is done, most of your focus should be on creating great
content, building a great Web site experience, and promoting it...
http://searchenginewatch.com
November
18, 2009
From
MarketingProfs.com:
"Don't
Forget Those News Guys"
Three
ways to optimize a business for local search via newspaper sites...
http://www.marketingprofs.com
November
16, 2009
From
InternetRetailer.com:
"Holiday
Offers Emerge as Free Shipping Deals Grow Among
E-Retailers"
E-retailers
are seeking to lure value-conscious shoppers with home page
promotions. 72% are prominently featuring some kind of offer on the
home page. 37% are featuring offers on specific items or item
categories...
http://www.internetretailer.com
November
16, 2009
From
ClickZ.com:
"Three
Ways to Use Content to Engage Your Audience"
When
using content to attract and engage prospects, consider your customers'
underlying emotional motivation to purchase your products. What
makes your brand stand out for your best customers and how can you extend
this aspect of your offering?
http://www.clickz.com
November
13, 2009
From DM
News:
"Employ
a Combination of Online and Offline Strategies to Build Your E-Mail List"
When
people come directly to your site and opt in, you build a quality
list. Make it easy for people to opt in on your homepage or any
other page of your Web site by offering more than one place to register...
http://www.dmnews.com
November
13, 2009
From
InternetRetailer.com:
"Consumers
Embrace Social Shopping"
22%
of all consumers will do their primary shopping online this holiday
season, with 17% of all shoppers planning to use social media when they
shop for gifts...
http://www.internetretailer.com
November
12, 2009
From DM
News:
"Brand
Marketers Rethink E-Commerce"
Brand
manufacturers have to placate their wholesale business while figuring out
how to run a successful direct-to-consumer operation in order to make
incremental revenue and have a direct relationship with the consumer...
http://www.dmnews.com
November
12, 2009
From
InternetRetailer.com:
"Diligent
Comparison Shopping Is the New Normal"
The
average number of clicks between a consumer's first click and a conversion
his risen from 5.2 to 5.8 in the last year and the time between the
initial click and purchase grew 16-18%...
http://www.internetretailer.com
November
11, 2009
From
Search Engine Watch:
"How
to Get Started on Landing Page Optimization"
Don't
try to fix your home page or highest-traffic landing pages first.
Pick a secondary landing page that has a reasonable amount of traffic,
perhaps from a single online marketing campaign...
http://searchenginewatch.com
November
10, 2009
From
E-Commerce Times:
"How
E-Tailers Can Take On the Whole World"
International
e-commerce is within reach of every retailer large and small, even those
without a global brand. Merchants must ensure they are positioned
to manage the multiple issues surrounding international shipping or they
risk jeopardizing their identity in foreign markets...
http://www.ecommercetimes.com
November
9, 2009
From
MarketingVOX:
"Luxury
Brands Move Online to Compete with Discounters"
Member-only
discount retail sites, which are effectively online versions of sample
sales, offer a sense of exclusivity by limiting their e-mail and text
message notifications of sales to members only...
http://www.marketingvox.com
November
5, 2009
From
Forrester:
"Web
Remains Retail Industry's Growth Engine This Holiday"
Expect
to see online retailers deploy more cross-channel customer service
options, advanced merchandizing software that will provide more product
information, and enhanced social networking tools that will enable
consumers to share purchase decisions with friends...
http://www.forrester.com
November
5, 2009
From
MarketingProfs.com:
"Proving
ROI for Search-Engine Optimization"
A
low conversion rate for a landing page may indicate that the site visitor
was looking for something and didn't find it. If a page ranks high
for a search phrase but has a 90% bounce rate, you may be missing a great
opportunity to modify that content and convert traffic better...
http://www.marketingprofs.com
November
4, 2009
From DM
News:
"From
One Search Query, There Are 10 Ways to Get an Answer"
It's
increasingly crucial to be aware of the disparate ways to reach consumers
when, where, and how they search...
http://www.dmnews.com
November
4, 2009
From
InternetRetailer.com:
"Seniors
Are Most Likely to Shop Online"
Not
only are older generations increasingly tech-savvy, they have the money to
spend...
http://www.internetretailer.com
November
3, 2009
From CNET:
"Web
to Drive Holiday Retail Sales"
Online
sales are expected to reach $44.7 billion, an 8 percent jump over last
year...
http://news.cnet.com
November
3, 2009
From
Search Engine Watch:
"Getting
Started with a New SEO Project"
Performing
keyword research before you start development is critical. This will
help you learn the behavior patterns of your customers, and this knowledge
is likely to impact the site architecture and navigation...
http://searchenginewatch.com
November
3, 2009
From
E-Commerce Times:
"Fortifying
Your E-Tail Operation Against Friendly Fraud"
Tracking
the patterns of customers on the Web site and knowing how to track
suspicious or irregular end-users who may be fraudsters in disguise will help
a merchant get the best fraud protection...
http://www.ecommercetimes.com
November
2, 2009
From
ClickZ.com:
"Seven
Ways To Tap Social Shopping"
Track
your traffic from the sites that visitors use before coming to your Web
site. Are social media sites accounting for more of this traffic
than they have in prior periods? Does the traffic from social media sites have
any special characteristics that set it apart and can play a role in your marketing?
http://www.clickz.com