November
28, 2008
From
Search Engine Watch:
"25
Design Best Practices for Your Small Business Web Site"
Break
up long paragraphs with photos or bullet points. Having great
paragraphs of text bores your user - give them information in a concise
and easy to skim manner...
http://searchenginewatch.com
November
27, 2008
From
InternetRetailer.com:
"Shoppers
Use Term Black Friday Online, But Mainly to Find Store Deals"
Most
online consumers still plan to do at least some shopping on the web during
the holidays and more plan to turn to the internet for the majority of
their holiday purchases...
http://www.internetretailer.com
November
27, 2008
From The
New York Times:
"E-tailers
Face Tough Holiday Shopping Season"
Merchants
must do broad capacity checks for their Web sites, not just for their home
pages but also of their shopping cart, search engine, checkout process,
product catalog and the like...
http://www.nytimes.com
November
26, 2008
From
iMarketing News:
"Unify
Your Data, Improve Your E-mail, Boost Your Conversions"
A
unified data approach records the visit and browsing of the customer -
whether authenticated or not - and is able to comprehend that the customer
is also an e-mail subscriber...
http://www.dmnews.com
November
26, 2008
From
MarketingProfs.com:
"Understanding
the Fundamentals of Web Site Design"
Identifying
the look and feel that will send the proper message to your target
audience will have a direct effect on how visitors respond to your Web
site...
http://www.marketingprofs.com
November
25, 2008
From
MarketingProfs.com:
"Click,
Click, Cha-Ching!"
Creative
ideas to boost
ROI at little or no extra cost...
http://www.marketingprofs.com
November
25, 2008
From
iMarketing News:
"Tracking
Consumer Behavior"
The
online advertising world has been pretty obsessed with getting right down
to the bottom of the purchase level and last-click attribution. Look at
all the things people do online and attribute a sale in a more
representative way than just the last click...
http://www.dmnews.com
November
24, 2008
From
MarketingVOX:
"Retail
E-Commerce Outpaces Total Retail in Q3"
E-commerce
sales in the third quarter of 2008 accounted for 3.4% of total retail
sales...
http://www.marketingvox.com
November
24, 2008
From
ClickZ.com:
"Getting
Support for Your Search Marketing Activities"
Use
quantitative research and statistics proving that your audience is on the
Web and that the Internet is a viable channel...
http://www.clickz.com
November
21, 2008
From
ClickZ.com:
"Establishing
Trust in Your Local Business"
Your
Web site is your storefront on the Web, so be certain to present an
up-to-date image to potential customers. A site that looks as though
your nephew created it as a school project can give people the impression that your
work is sloppy or that your shop is unkempt...
http://www.clickz.com
November
20, 2008
From The
New York Times:
"Web
Sites Wage Holiday Price Wars"
To
preserve the sanctity of their brands and some level of pricing control,
some Web companies are promoting discount sites separately from their main
brands...
http://www.nytimes.com
November
19, 2008
From
eMarketer:
"Online
Buyers Active But Practical"
The
challenge for retailers is no longer how to lure shoppers online, but how
to differentiate their brand among all others...
http://www.emarketer.com
November
19, 2008
From
ClickZ.com:
"Goal-Oriented
Content Optimization"
Search
engines love (love, love) fresh content...
http://www.clickz.com
November
19, 2008
From
ClickZ.com:
"How
to Maximize Site Performance for the Holidays"
Look
at what percentage of paid search traffic comes to your site and
immediately leaves after looking at only one page...
http://www.clickz.com
November
18, 2008
From
E-Commerce Times:
"How
to Avoid Gridlock in Web Traffic Analysis"
Seven
tips for getting the most out of your analytics...
http://www.ecommercetimes.com
November
18, 2008
From
ClickZ.com:
"Quick
Fixes You Can Make Before the Holidays"
Go
through your product path (home page, category page, subcategory page,
product page). Do all the images representing your categories
reflect the most scintillating content within those categories?
http://www.clickz.com
November
17, 2008
From The
Globe and Mail:
"Canadian
Internet Shopping Rises 61% in Two Years"
The
increase was driven by a larger volume of orders, which rose to 69.9
million in 2007 from 49.4 million in 2005...
http://www.theglobeandmail.com
November
15, 2008
From
iMarketing News:
"Web
Retailers May Thrive in Holidays"
The
primary reason online retail is expected to weather the economic storm
better than offline is because of the ease which consumers can comparison-shop
online...
http://www.dmnews.com
November
14, 2008
From
Nielsen Online:
"78%
of Adult Online Consumers Made Internet Purchase in Previous Six
Months"
Most
consumers see online retail as a primary benefit of the Internet.
The sheer convenience of being able to comparison shop from your home or
office has become all but irresistible...
http://www.nielsen-online.com
November
13, 2008
From
MarketingProfs.com:
"Don't
Settle for Web Site Mediocrity"
If
your site is well-built and well optimized, yet the design is boring and
amateurish, then your well-placed Web site will drive customers away and
just might as well not exist...
http://www.marketingprofs.com
November
13, 2008
From
eMarketer:
"Blogs
and the Purchasing Decision"
For
a portion of Web users, blogs rival search as a navigation tool, which has
really interesting implications for advertisers...
http://www.emarketer.com
November
12, 2008
From
Advertising Age:
"Online
Retailers Tightening Belts"
Retailers
should be viewing online investments as a way to capture lost sales and
prevent them from going to a competitor...
http://adage.com
November
12, 2008
From
eMarketer:
"The
Gen X Online Shopper"
In
a budget-conscious time, Gen X is especially value-driven. They're
educated, tech-savvy and in debt, so they use the Web to find the best values...
http://www.emarketer.com
November
12, 2008
From
E-Commerce Times:
"What's
Old Is New Again for Driving Web Site Traffic"
Online
businesses should invest in opening multiple channels of traffic toward
their Web site, and one of the most time-tested yet little-known sources
of traffic is called direct navigation traffic...
http://www.ecommercetimes.com
November
11, 2008
From
ClickZ.com:
"Translating
the Language of Search"
Some
of the most frequently used search industry terminology, jargon,
abbreviations, and simplified definitions...
http://www.clickz.com
November
10, 2008
From
E-Commerce Times:
"The
Seven Deadly Consumer Biases"
Every
successful or failed search, every page visited or revisited, every
purchase or abandoned cart, carries with it valuable information that is typically
ignored or relegated to reports with unclear consequence...
http://www.ecommercetimes.com
November
10, 2008
From
InternetRetailer.com:
"As
Holidays Approach, Online Retailers Remain Optimistic"
56%
of online retailers expect their holiday sales to increase at least 15%
over last year...
http://www.internetretailer.com
November
7, 2008
From
MarketingVOX:
"Retail
E-Commerce Sales Growth 6% in Q3"
With
so many consumers expected to be especially cost-conscious this holiday
season, it is important for retailers to reach them at the initial point
of the purchase funnel - when many product research and price comparisons
are being conducted online...
http://www.marketingvox.com
November
7, 2008
From
ClickZ.com:
"Optimizing
Online Data Collection"
How
much information do you really need?
http://www.clickz.com
November
6, 2008
From
ClickZ.com:
"Six
Last-Minute SEO Tips for the Holidays"
Include
internal links to special holiday sale sections from your site's
navigational map. This will provide another clear crawl path for the
spiders to discover and index the new URLs...
http://www.clickz.com
November
5, 2008
From
eMarketer:
"Pinching
Pennies Online for the Holidays"
Consumers
will time their shopping to capitalize on peak promotional times such as
Cyber Monday, when Web retailers frequently offer free shipping and other
price-cutting deals...
http://www.emarketer.com
November
4, 2008
From
ClickZ.com:
"Calculating
the Value of Optimizing Your Web Site"
Think
about what you are trying to achieve from a site change and what your goal
in that change is...
http://www.clickz.com
November
4, 2008
From
MarketingVOX:
"Websites
Influence Most Toy Purchasers"
It
is critical toy retailer websites show the quality and value of what
they're selling, the breadth of product selection and the expertise they
provide...
http://www.marketingvox.com
November
4, 2008
From
iMarketing News:
"How
to Use Flash - And Still Be Indexed by Search Engines"
For
pages that you want to keep entirely Flash-based, such as a 3-D product
view, it is helpful to create HTML landing pages preceding the Flash
content and describe to users what they are about to view...
http://www.dmnews.com
November
3, 2008
From
eMarketer:
"Where
Is Generation X?"
A
full 90% of Gen Xers used the Internet - only one percentage point less
than Generation Y...
http://www.emarketer.com
November
3, 2008
From
E-Commerce Times:
"A
True Internet Model for E-Commerce Fulfillment"
E-commerce
fulfillment providers can support pure-play e-commerce Web sites,
multichannel retailers who sell through third-party Web sites, and
merchants who sell through brick-and-mortar stores...
http://www.ecommercetimes.com
November
2, 2008
From
Strategy+Business:
"Web
Sales with a Human Touch"
By
separating the tire kickers from the hot leads, then chatting with those
leads in a way that personalizes their experience and drives them toward a
transaction, Web retailers can open up the bottom of the funnel
significantly...
http://www.strategy-business.com