November
30, 2007
From
eMarketer:
"Search
Wars in Canada"
In
2006, search-related advertising accounted for almost as much revenue as
online display campaigns, and investment in search has risen more
quickly...
http://www.emarketer.com
November
30, 2007
From
ClickZ.com:
"Customer
Returns as an Acquisition Strategy"
The
best time to create loyal customers is when something goes wrong.
This is a well-known adage in the customer-service industry, as the
loudest complainers can be turned into the loudest supporters...
http://www.clickz.com
November
29, 2007
From
InternetRetailer.com:
"Cyber
Monday's Online Sales Grow 20.6% Over Year Ago"
The
number of online buyers on Monday was up 38% from the same day in 2006,
while the average amount spent per buyer was down 12%...
http://www.internetretailer.com
November
28, 2007
From
InternetRetailer.com:
"Online
Holiday Sales:
So Far, So Good"
Online
holiday sales will be strong this year, in part because the weakening
economic news will drive consumers to the web seeking bargains...
http://www.internetretailer.com
November
27, 2007
From
InternetRetailer.com:
"Thanksgiving
Week Dishes Up a Strong Start to Holiday Online Shopping"
Online
sales on Thanksgiving were up 29% over Thanksgiving a year ago...
http://www.internetretailer.com
November
27, 2007
From
ClickZ.com:
"Web
Measurement Strategies for Small Businesses"
While
the majority of a digital marketer's time can be focused on the brand and
its site, it's important to remember that the neither the brand nor the
site operate in a vacuum...
http://www.clickz.com
November
27, 2007
From
iMarketing News:
"Pay-Per-Click
Is Customer Analytics"
By
reviewing periodic reporting, advertisers are able to tell which keywords
bring in the most clicks and most importantly which keywords bring in the most
revenue...
http://www.dmnews.com
November
22, 2007
From
InternetRetailer.com:
"Online
Holiday Shopping Up 17%"
Online
U.S. retail sales totaled $7.04 billion from November 1-18, up 17% from
$6.01 billion in the same period last year...
http://www.internetretailer.com
November
22, 2007
From
eMarketer:
"Young
Adults Click with Holiday Shopping"
86.4%
of US college students shop online. Tops on their shopping lists -
apparel and accessories...
http://www.emarketer.com
November
21, 2007
From
ClickZ.com:
"Community:
More Than a Tab"
With
beneficial word of mouth, your acquisition cost is reduced by a factor
related to the number of people who've tried your product or service, then
recommend it to someone else...
http://www.clickz.com
November
19, 2007
From
InternetRetailer.com:
"45%
of U.S. Adults Shop Online, But Security Concerns Hold Others Back"
Online
shoppers say they do 81% of their online holiday buying at home, 14% at
work and 5% through other Internet-connected devices...
http://www.internetretailer.com
November
19, 2007
From
eMarketer:
"Fraud
Hits E-Commerce for $3.6 Billion"
Chargebacks
may represent only one-half of the actual impact of fraud, since more
merchants are spending time and money reviewing transactions for potential
fraud...
http://www.emarketer.com
November
16, 2007
From
MarketingProfs.com:
"404:
End of the Line or New Opportunity?"
Every
single day millions of people reach error pages on the web. This
typically happens when a user mis-types a link or the link is mislabeled
by the site. When your customers make a wrong turn, are you going to help
them out or kick them to the curb?
http://www.mpdailyfix.com
November
15, 2007
From Media/Buyer/Planner:
"U.S.
Retail E-Commerce October Sales Up 19 percent from Last Year"
Total
e-commerce spending, including travel, totaled nearly $16.5 billion...
http://www.mediabuyerplanner.com
November
15, 2007
From
eMarketer:
"Online
Holiday Sales Not Slipping"
Online
holiday season (November and December) sales this year will account for
23% of annual retail e-commerce sales...
http://www.emarketer.com
November
15, 2007
From
ClickZ.com:
"After
Your Customers Leave"
Even
if you can't know specifically where a visitor goes after your site, you
can gain insight into why they leave by looking at the last page
they hit...
http://www.clickz.com
November
13, 2007
From
MarketingProfs.com:
"Over
100 Tips, Tricks and Tactics for Rapidly Building Link Popularity"
80%
of free traffic is generated by just two activities. If you do these
two things really well, your Web site will receive good rankings and a lot
of free traffic...
http://www.marketingprofs.com
November
12, 2007
From
ClickZ.com:
"SEO
Design and Development Best Practices"
Seventeen
key tried-and-true practices...
http://www.clickz.com
November
8, 2007
From
E-Commerce Times:
"E-Tailers'
Dream Season: Visions of Runaway Hits Dance in Their Heads"
A
few years ago, consumers would have been leery of spending a few thousand
dollars during an online transaction. Now, they do not bat an eye...
http://www.ecommercetimes.com
November
6, 2007
From CNET:
"Nearly
80 Percent of U.S. Adults Go Online"
178
million adults are going online, spending an average 11 hours a week on
the Internet...
http://www.news.com
November
6, 2007
From
ClickZ.com:
"Getting
Out of Search"
How
do you do eradicate something from search engines fast and forever?
First, make certain your Web site is designed to return a 404 error when a page
no longer exists...
http://www.clickz.com
November
5, 2007
From
ClickZ.com:
"Most
Searchers Have Two Words for Google"
Internet
users who type two words for a search engine query account for 31.9
percent of searches. Single word searches account for 15.2 percent
of queries...
http://www.clickz.com
November
2, 2007
From
MarketingProfs.com:
"Three
SEO Issues New Web Sites Face (and Five Solutions)"
A
search engine spider will revisit your site frequently if your content
continues to increase and evolve frequently...
http://www.marketingprofs.com
November
2, 2007
From
ClickZ.com:
"Quantifying
the Effects of User Reviews"
Eighty-one
percent of consumers use customer reviews to decide between two or three
products, or to confirm that their final selection is the right one...
http://www.clickz.com
November
1, 2007
From
MarketingProfs.com:
"Blog?
Not So Much.
Listen? Much."
Do
not only follow the so-called A-List blogs or big names in your industry
or markets. Remember, fads and trends always start on the fringes
and, only over time, make their way to the mainstream...
http://www.mpdailyfix.com