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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

November 2005

For the Archives Index, please click here

 

About Advertising

and Promotion

 

November 28, 2005

From the New York Times:

"This Year, Discounts Pop Up Almost Anywhere You Click"

Become better at aiming discounts at specific groups by e-mail...

http://www.nytimes.com

 

November 28, 2005

From ClickZ.com:

"Watch Your Step:  Seven E-Mail Landmines"

The top 145-200 pixels of an email's height are the most critical.  From a design perspective, the most common mistake is to clutter this section with graphics...

http://www.clickz.com

 

November 24, 2005

From eMarketer:

"B2B Marketers Shifting Budgets to Online"

B2B marketers have shifted nearly a quarter of their budgets to digital media...

http://www.emarketer.com

 

November 23, 2005

From ClickZ.com:

"E-Newsletters Must Survive the Preview Pane"

About half of all newsletters are read in the preview pane.  That leaves below-the-fold content at risk for the trash...

http://www.clickz.com

 

November 23, 2005

From DM News:

"10 Ways to Build Your E-Mail List"

Don't scare away prospects with prying questions.  Requesting sensitive information such as age and telephone numbers can deter people from completing signup...

http://www.dmnews.com

 

November 22, 2005

From E-Commerce Times:

"The Value of Online Advertising"

Recruiting acquaintances such as co-workers and friends to serve as focus groups gives direct and honest feedback on online ads in a quick and inexpensive manner...

http://www.ecommercetimes.com

 

November 14, 2005

From ClickZ.com:

"Baby Step That Generates Giant E-Mail Leaps"

Align the subject line with topics getting media coverage over the previous month...

http://www.clickz.com

 

November 11, 2005

From eMarketer:

"Picking the Best Day To Send E-Mails"

Should you e-mail your prospects on Monday or Friday, sometime in between or on the weekend?

http://www.emarketer.com

 

November 11, 2005

From DM News:

"Fight Those Email Deliverability Hurdles"

Twelve best practices...

http://www.dmnews.com

 

November 2, 2005

From iMarketing News:

"Integrate E-Mail With Other Channels"

E-mails should have a consistent look and feel with your Web site and other marketing efforts.  Ensure your creative and call to action are consistent with your objectives...

http://www.dmnews.com

 

About Customer

Service

 

November 30, 2005

From ClickZ.com:

"Retailers, Clean Up Your Online Stores"

Many e-tail sites lack cohesion with their brick-and-mortar presence, others turn customers away with difficult navigation; complex return procedures and omitted site features...

http://www.clickz.com

 

November 28, 2005

From Internet News:

"Hitting the Holiday E-Commerce Jackpot"

There still are steps merchants can take to make sure that faulty Web-site design or online retailing practices don't stand in the way of their selling as many pairs of fuzzy slippers as possible...

http://www.internetnews.com

 

November 21, 2005

From eMarketer:

"Christmas Future"

When asked why they shop on the Internet, the top four reasons consumers give all have something to do with convenience...

http://www.emarketer.com

 

November 21, 2005

From iMarketing News:

"Online Shoppers More Demanding Than Ever"

82 percent of online consumers refuse to accept a lower level of service online as compared to offline...

http://www.dmnews.com

 

November 18, 2005

From ClickZ.com:

"I Don't Know You:  CRM for the Anonymous Browser"

Design your personalization to account for three different types of users:  the first-time user, the anonymous (but regular) user, and the registered user...

http://www.clickz.com

 

November 11, 2005

From ClickZ.com:

"Clickstream Analysis:  People Are Not Cows"

Understanding visitor clickstreams produces beneficial insights into how different types of people traverse your site...

http://www.clickz.com

 

November 11, 2005

From InternetRetailer.com:

"Integration Imperative for Multi-Channel Customer Service"

Better use online customer service interactions to increase revenue...

http://www.internetretailer.com

 

November 3, 2005

From MarketingVOX:

"Apparel Search Leads to Purchase Online, Offline"

78 percent of people who reported that search influenced their store visit and purchase...

http://www.marketingvox.com

About Webstore

Management

 

November 30, 2005

From E-Commerce Times:

"Train Your Web Site Like an Athlete"

Five variables that drive a site's ability to achieve the ultimate level of performance and enable a company to meet its business goals...

http://www.ecommercetimes.com

 

November 29, 2005

From CNET:

"Talking Turkey - Online Shopping Jumps"

Online shopping jumped more than 32 percent year-over-year in the two days following US Thanksgiving...

http://news.com.com

 

November 25, 2005

From The Globe and Mail:

"Catalogue Shopping Is So Yesterday"

Comparison shopping sites have undergone enormous growth...

http://www.globetechnology.com

 

November 24, 2005

From InternetRetailer.com:

"Mondays Biggest Online Shopping Days during the Holidays"

Customers shop in the store on the weekends and on Monday continue their holiday shopping experience, searching for better prices and bargains online...

http://www.internetretailer.com

 

November 22, 2005

From InternetRetailer.com:

"Online Holiday Sales Take Off"

Online sales for the week ending October 30 grew 39% year-over-year, reaching $1.77 billion...

http://www.internetretailer.com

 

November 17, 2005

From E-Commerce Times:

"How to Host a Successful Holiday Shopping Season"

Eight tips to prevent your company's Web site from crashing during the holiday shopping season...

http://www.ecommercetimes.com

 

November 16, 2005

From the New York Times:

"Small-Town Shops Bulk Up on the Web"

Beyond the revenue from online sales, small merchants say the biggest benefit of e-commerce is that it enables them to turn over their inventory much more quickly, so they can add more products and variety to their sales floors...

http://www.nytimes.com

 

November 15, 2005

From InternetRetailer.com:

"Most Online Shopping Is During Business Hours"

40% more visitors and 53% more purchasing on weekdays than on weekends...

http://www.internetretailer.com

 

November 10, 2005

From CNET:

"Mondays Key For Web Holiday-Shopping"

Shoppers tend to follow up their weekend store visits by researching comparative pricing and purchasing on Mondays...

http://news.com.com

 

November 9, 2005

From iMarketing News:

"Web Pages:  Think Twice Before Landing"

Focus on creating call-outs, teasers and text links within the content of the entry page, nudging the user toward each goal page or optimal navigational path...

http://www.dmnews.com

 

November 8, 2005

From eMarketer:

"More Web Users Are Shopping Online"

The Internet reaches a great many people who are poised to make buying decisions...

http://www.emarketer.com

 

November 7, 2005

From ClickZ.com:

"Web Sites:  Best Practices or Creativity?"

You can't afford to have an average site or a site that looks and feels like your competitor's.  You must find ways to differentiate the experience...

http://www.clickz.com

 

November 4, 2005

From E-Commerce Times:

"Online Retailers Expecting Double-Digit Increase"

Online sales will represent seven to eight percent of the $435 billion retail pie...

http://www.ecommercetimes.com

 

November 1, 2005

From ClickZ.com:

"The Web Site Law of Averages"

Web user behavior isn't normal in the statistical sense of the word.  It's usually highly abnormal and highly skewed...

http://www.clickz.com

 

November 1, 2005

From Internet News:

"Good Tidings For Online Retailers in 2005"

2.5 million new households are expected to begin shopping online for Christmas...

http://www.internetnews.com

For the Archives Index, please click here

 

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