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About
Advertising
and Promotion
November
30, 2004
From
The Globe and Mail:
"On-Line
Sales Surge"
The
pickup in business was the result of on-line merchants using marketing
tricks like their brick and mortar counterparts...
http://www.globetechnology.com
November
26, 2004
From
eWeek:
"Abandoned
Shopping Carts May Be Good News" "
Instead
of dismissing non-instant buyers as dastardly shopping-cart abandoning
bandits, why not embrace them? Offer shopping-cart
compartment-like folders...
http://www.eweek.com
November
24, 2004
From
clickZ.com:
"Increase
Delivery Rates With Active Bounce Management"
Eleven
tips to help effectively deal with or minimize e-mail bounces...
http://www.clickz.com
November
22, 2004
From
clickZ.com:
"Take
E-Mail Marketing Copy From Good to Great"
Readers
want to know what's in it for them...
http://www.clickz.com
November
16, 2004
From
MarketingProfs.com:
"Can
You Afford Not to Optimize Your Site?"
The
five Ps of search engine marketing..
http://www.marketingprofs.com
November
15, 2004
From
clickZ.com:
"Why
Customer Marketing Fails"
Only
with strong and lasting commitment from the top and a corporate-wide
culture that puts the customer in the center can the customer marketing
vision begin to approach reality...
http://www.clickz.com
November
15, 2004
From DM
News:
"Measuring
E-Mail Campaigns in the New Environment"
Deliverability,
and specifically getting your e-mails into your customer's inbox, is the
most important factor driving campaign results today...
http://www.dmnews.com
November
11, 2004
From
clickZ.com:
"Online
Ad Spend: Strategic Considerations"
Five
ways to increase return on your customer acquisition investment...
http://www.clickz.com
November
3, 2004
From
DM News:
"E-Mail
or Direct Mail? It's No Contest"
E-mail
can be the slam-dunk at the end of a direct mail campaign...
http://www.dmnews.com
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About
Customer
Service
November
25, 20 04
From
eWeek:
"Holiday
Customers Value Customer Service Above All"
The
vast majority of online consumers said that an extremely important
component of Web customer service is delivering a safe and secure Web
site...
http://www.eweek.com
November
19, 2004
From
InternetRetailer.com:
"Multi-Tasking
Channel Marketing Can Increase Holiday Sales"
Use
the web to influence how shoppers select additional merchandise and
generate better up-selling and cross-selling opportunities...
http://www.internetretailer.com
November
16, 2004
From
eMarketer:
"Getting
The Message through to Mothers"
Mothers
spend more money with companies that send them useful and relevant e-mail
messages...
http://www.emarketer.com
November
9, 2004
From
clickZ.com:
"Evaluate
the Effectiveness and Value of On-Site Search"
Tune
your site navigation based on what people search for or what you want them
to find...
http://www.clickz.com
November
1, 2004
From
clickZ.com:
"In
E-Mail We Trust?"
Never
manipulate customers. They're smart and will see right through it...
http://www.clickz.com
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About
Webstore
Management
November
30, 2004
From
clickZ.com:
"Resolve
to Test in 2005"
When
your prospects can see you're a real person, they make a connection with
you that increases their trust and belief in who you are and what you're
offering...
http://www.clickz.com
November
29, 2004
From
Nielsen//NetRatings:
"Online
Shopping Day After Thanksgiving Jumps 11% Year-Over-Year"
Online
shoppers deluged the Web sites of their favorite brick-and-mortar
stores...
http://www.nielsen-netratings.com
November
29, 2004
From
the New York Times:
"The
Internet’s Retail Appeal"
Zoom
and color-change features have helped sales in several ways...
http://www.nytimes.com
November
29, 2004
From
E-Commerce Times:
"Searching
for Holiday Profits"
New
search tools are giving consumers and merchants new options this year...
http://www.ecommercetimes.com
November
25, 2004
From
eMarketer and McKinsey:
"Steering
Customers to The Right Channels"
Multichannel
customers spend 20 to 30 percent more money, on average, than single-channel ones do...
http://www.emarketer.com
November
24, 2004
From
BusinessWeek Online:
"Web Retailing Gets Really Personal"
Individualizing
a gift has gotten far more sophisticated this holiday season...
http://businessweek.com
November
23, 2004
From
Nielsen//NetRatings:
"2004
Online Holiday Shopping Season Kicks Off With 60% Jump In Shopping
Visits"
Shoppers
are flocking online to research holiday gifts, comparison shop, and look
at the vast array of products available, saving shoppers time and money
and often times a trip to the store...
http://www.nielsen-netratings.com
November
23, 2004
From
InternetRetailer.com:
"One-Word
Keywords Still Powerful"
88%
of natural search engine traffic still is generated by one- and two-word
searches...
http://www.internetretailer.com
November
23, 2004
From
clickZ.com:
"Web
Analytics Red (and Green) Alert"
The
four most common contributing factors leading to shopping cart abandonment...
http://www.clickz.com
November
22, 2004
From
CNET:
"You
Bought That On The Web?"
In
the early days of online shopping, stores that sold quirky merchandise
were likely to have peculiar checkout procedures. But no more...
http://news.com.com
November
22, 2004
From
InternetRetailer.com:
"Online
Shoppers Starting Earlier than Offline Shoppers"
Holiday
shopping online is gaining popularity with 66% of respondents saying they
will buy gifts online his year...
http://www.internetretailer.com
November
19, 2004
From
iMarketing News:
"Catalog-Driven
Orders Migrate"
35%
more catalog-driven orders are going to the Internet and stores this year
than in 2003...
http://www.dmnews.com
November
19, 2004
From
clickZ.com:
"Climbing
Out of the Lowest-Price Trap"
Fair
price and a good value are entirely different from the lowest price...
http://www.clickz.com
November
18, 2004
From
The Globe and Mail:
"E-tailers
Fine Tune Sites In Hopes of Merry 'Click'mas"
Merchants
are taking measures to erase anxiety about using credit cards on-line...
http://www.globetechnology.com
November
18, 2004
From
clickZ.com:
"Breaking
the Ice"
If
you're actively interested in building relationships with customers via
e-mail, go beyond deliverability. Focus on open and click rates...
http://www.clickz.com
November
17, 2004
From
InternetRetailer.com:
"Online
Retail Spending Up Robust 43%"
For
the first 10 months of the year, online retail sales have totaled $48.9
billion...
http://www.internetretailer.com
November
12, 2004
From
clickZ.com:
"Reconcile
Rising SEO Costs With ROI"
Beware
of SEO efforts that force you to abandon common sense in the name of
position...
http://www.clickz.com
November
12, 2004
From
iMarketing News:
"Harvesting
Customer Data From Your Site"
Adopting
a simple address validation program leverages all your other investments
in a Web channel..
http://www.dmnews.com
November
11, 2004
From CNET:
"It's
a $15 Billion Jolly Holiday for Web"
Excluding
travel-related items, Internet-based sales should rise between 23% and 26%
from November and December of 2003...
http://www.internetretailer.com
November
4, 2004
From
clickZ.com:
"Onsite
Search Drives Sales, Cart Abandonment Unabated"
Average
revenue per visit is up 33.5 percent...
http://www.clickz.com
November
3, 2004
From
clickZ.com:
"Essentials
of Search Engine Submission"
Getting
listed doesn't necessarily mean you'll rank well for particular
terms. It simply means the search engine knows your pages exist...
http://www.clickz.com
November
2, 2004
From
Ipsos-Reid:
"Canadians
On Online Shopping"
71%
of Canadians say they would be more comfortable shopping online if they
knew the website also had reputable retail outlets...
http://www.ipsos-na.com
November
1, 2004
From
eMarketer:
"Holidays
Are Coming - Fast"
With
holiday shopping beginning very early, e-retailers will have to be ready
for high traffic volumes to occur soon...
http://www.emarketer.com
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