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Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

November 2003

For the Archives Index, please click here

 

About Advertising

and Promotion

 

November 29, 2003

From E-Commerce Times:

"Teenage Wasteland - Or Online Goldmine"

When you're marketing to the teen online, you're inherently marketing to the parent...

http://www.ecommercetimes.com

 

November 26, 2003

From clickZ.com:

"Rethinking the Branding Message"

The Web provides marketers with the perfect opportunity to wander just a tad beyond a traditional brand message...

http://www.clickz.com

 

November 19, 2003

From clickZ.com:

"Small Biz E-Mail Promotions"

The most effective e-mail marketing involves sending messages to people who are already familiar with your business...

http://www.clickz.com

 

November 11, 2003

From eMarketer:

"Small Businesses Advertising Online"

A sizeable 16% of SME media spending this year should go towards SME Web sites...

http://www.emarketer.com

 

November 4, 2003

From eMarketer:

"How to Get E-Mail Right"

57% of US e-mail users say they have made an online purchase directly as a result of a permission e-mail they received...

http://www.emarketer.com

About Customer

Service

 

November 21, 2003

From MarketingSherpa.com:

"80% of Consumers Hate Flash Intros"

If you must offer a skip-intro option, shouldn't your better judgment kick in?

http://www.marketingsherpa.com

 

November 18, 2003

From clickZ.com:

"The Take-a-Customer-to-Lunch Challenge"

There's no substitute for talking to a customer face to face...

http://www.clickz.com

 

November 17, 2003

From eMarketer:

"Holiday Shopping:  How Much Done Online?"

The main concern consumers in the US have with shopping online is their information being sold to a third party...

http://www.emarketer.com

 

November 14, 2003

From clickZ.com:

"Secrets of the Yellow Brick Road"

Each Web site page must answer questions specific to the page and personality type of the visitor...

http://www.clickz.com

 

November 12, 2003

From eMarketer:

"Holiday Retail Channels:  How's a Consumer to Choose"

Nearly all major offline retailers allow in-store returns for many or all items purchased online...

http://www.emarketer.com

 

November 7, 2003

From the Aberdeen Group:

"Converging on a Successful Multichannel Retail Model"

The informed customer is seeking a multichannel retail fulfillment model that revolves around the empowered store...

http://www.aberdeen.com

 

About Webstore

Management

 

November 28, 2003

From Internet News:

"Online Shoppers Are Getting It Done Earlier"

40 percent of online users plan to do some or all of their holiday shopping online...

http://www.internetnews.com

 

November 27, 2003

From BusinessWeek Online:

"E-Shoppers Are Now E-Spenders"

E-commerce sites surpass physical stores in satisfying customers...

http://www.businessweek.com

 

November 26, 2003

From Nielsen/NetRatings:

"Online Holiday Shopping Season Begins, Driven by Toy Shopping"

Always-on broadband Internet connections mean more consumers are conducting searches, doing comparison shopping and discovering more product- and merchant-related information...

http://www.nielsen-netratings.com

 

November 25, 2003

From TechWeb News:

"Happy Holidays Expected For Online Retailers"

Total online sales for the year are expected to top $100 billion...

http://www.techweb.com

 

November 24, 2003

From MediaPost:

"Online Retail Sales Build, Poised For Record Holiday Season"

Retailers are not looking at the online channel strictly as a standalone business...

http://www.mediapost.com

 

November 24, 2003

From eMarketer:

"Retailers' Online Losses to Fraud Decline"

Measures taken include address verification service, manual review and using internally-built business rules and/or decision rules...

http://www.emarketer.com

 

November 21, 2003

From Internet News:

"Senior Surfing Surges"

Senior citizens online grew to 9.6 million surfers, representing 7 percent of the online population...

http://www.internetnews.com

 

November 20, 2003

From E-Commerce Times:

"E-Commerce Holiday Battle Plans"

What are companies doing to ensure the season proceeds as smoothly as possible?

http://www.ecommercetimes.com

 

November 18, 2003

From E-Commerce Times:

"Luxury E-Tail:  Who's Buying This Stuff?"

For a high-end item, customers want the greatest level of service possible and the greatest amount of information possible...

http://www.ecommercetimes.com

 

November 17, 2003

From E-Commerce Times:

"E-Commerce Partnerships That Work"

Establish a balanced agreement and accurately measure the success or failure of the deal...

http://www.ecommercetimes.com

 

November 14, 2003

From E-Commerce Times:

"Net Is Here To Stay for Retailers"

It took 100 years for catalog retailers to account for 5 percent of retail sales, while the Web has nearly matched that in about five years...

http://www.ecommercetimes.com

 

November 10, 2003

From Internet News:

"E-tailers Will See Green"

The main motivation online shoppers cite is convenience...

http://www.internetnews.com

 

November 6, 2003

From DM News:

"Strategies to Get Your E-Mail Delivered"

As many as 15 percent of your customers and prospects may never get your messages because they are incorrectly identified as spam...

http://www.dmnews.com

 

November 6, 2003

From MarketingProfs.com:

"Develop a Five-Year Plan for Your Site"

Let's dispel a big myth - that the Internet is changing so fast, it is impossible to plan for...

http://www.marketingprofs.com

 

November 5, 2003

From eMarketer:

"More Consumers Online This Holiday"

64.8% of consumers plan to research or purchase gifts for the 2003 holiday online...

http://www.emarketer.com

 

November 3, 2003

From CNN Money:

"Online Retailing Celebrates an Early Christmas"

2003 is on track to be the first year that e-retail surpasses $100 billion in total sales revenue...

http://money.cnn.com

 

For the Archives Index, please click here

 

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