November
29, 2002
From
Internet News:
"The
Need for Value Drives Consumers to Internet"
Free
shipping, greater discounts, and price comparisons are emerging as
critical success factors for online stores this holiday season...
http://www.internetnews.com
November
28, 2002
From
clickZ.com:
"Make
Sense of the Metrics Morass"
Cost
per order (CPO), cost per action (CPA), return on advertising spending (ROAS),
and return on investment (ROI)...
http://www.clickz.com
November
27, 2002
From Ipsos-Reid:
"Canadians
Expect To Spend $1.1 Billion For Gifts Online"
The
typical Canadian adult expecting to make at least one gift purchase online
is planning to spend an average of $320 online...
http://www.angusreid.com
November
26, 2002
From
clickZ.com:
"Sometimes,
It's What You Don't Say That Counts"
A
short statement speaks louder and with more profundity than pages of
rambling text...
http://www.clickz.com
November
25, 2002
From CNET:
"E-commerce
Strong in Third Quarter"
Online
retail sales rose 34.3 percent in the third quarter compared with the same
period a year ago...
http://news.com.com
November
25, 2002
From
clickZ.com:
"The
Value of a Value Proposition"
Strong
value propositions deliver results:
ncreased revenue, faster time to
market, decreased costs, improved operational efficiency, increased market
share, decreased employee turnover, improved customer retention levels...
http://www.clickz.com
November
21, 2002
From
MarketingProfs.com:
"The
Search For Seducible Moments"
Are
you giving users the necessary hooks to entice them to explore your
content at the right moments in their process?
http://www.marketingprofs.com
November
21, 2002
From
iMarketing News:
"Focus
on Your Web Site's Usability"
For
every dollar spent acquiring a customer, you spend $100 reacquiring them
after they leave from poor usability or bad customer service...
http://www.dmnews.com
November
19, 2002
From
clickZ.com:
"Put
Your Index in Order"
A
good site index can be composed without complex programming techniques...
http://www.clickz.com
November
18, 2002
From
E-Commerce Times:
"The
Ease and Difficulty of Building an E-Commerce Site"
Today,
it's less about building a fancy Web site than about managing orders...
http://www.ecommercetimes.com
November
18, 2002
From
clickZ.com:
"Design
Really Matters"
Sites
that work better mean credibility...
http://www.clickz.com
November
15, 2002
E-Commerce
Times:
"E-Shoppers
Get Head Start on Holidays"
Online
shopping activity spiked 12 percent during the week ended November 3rd...
http://www.ecommercetimes.com
November
14, 2002
From CNET:
"Online
Holiday Sales Appear Bright"
Shoppers
will make more than a quarter of their holiday purchases online...
http://news.com.com
November
12, 2002
From
clickZ.com:
"Unity,
Fraternity, Loyalty"
Inspire
repeat visitation and foster loyalty toward your brand...
http://www.clickz.com
November
12, 2002
From Ipsos-Reid:
"Most
Internet Users Will Be Online Shoppers This Holiday Season"
93%
of all Internet users have made a purchase over the Internet...
http://www.angusreid.com
November
8, 2002
From
clickZ.com:
"Designing
for Action"
Great
online copywriting is responsible for grabbing and holding the prospects'
attention by answering their unspoken questions...
http://www.clickz.com
November
7, 2002
From
eMarketer:
"Online
Holiday Shopping Starting in October"
US
consumers spent $4.3 billion online in October 2002 -- up 39% from October
2001...
http://www.emarketer.com
November
7, 2002
From
clickZ.com:
"Setting
Goals for the Email Newsletter"
Be
organized and plan each issue ahead, with enough time to write and edit
articles...
http://www.clickz.com
November
6, 2002
From
BusinessWeek Online:
"Happy
Holidays--for E-Tailers, At Least"
Powerful
search engines and better graphics, combined with the increasing use of
fast broadband connections, now make armchair comparison shopping a
breeze...
http://www.businessweek.com
November
6, 2002
From
E-Commerce Times:
"Small
Biz Should Bite the Online Bullet"
81%
of small businesses that maintained an online presence during last year's
holiday season reached new customers, leading to an increase in sales and
profitability...
http://www.ecommercetimes.com
November
4, 2002
From
MarketingProfs.com:
"Your
Web Traffic and Your Bottom Line"
The
most basic stats that are typically available, followed by brief
suggestions on how to use the information...
http://www.marketingprofs.com
November
4, 2002
From
eMarketer:
"Taking
Shipping Out of the E-Commerce Equation"
By
coupling online ordering with in-store pickup, consumers also benefit from
an improved offline shopping experience...
http://www.emarketer.com
November
1, 2002
From
MarketingProfs.com:
"The
Art of Being Human"
Conversion
rates, sales and levels of customer loyalty can rise and fall in response
to the level of humanity expressed through your site...
http://www.marketingprofs.com