May
29, 2009
From
InternetRetailer.com:
"Adding
Guided Navigation to a Retail Site Can Help Shoppers Find Items Fast"
One
strategy for improving guided navigation is to make the feature the
mandatory starting point for any onsite product search...
http://www.internetretailer.com
May
27, 2009
From
Search Engine Watch:
"So
I Have this Web Site..."
Some
quick ideas to increase conversions on your Web site...
http://searchenginewatch.com
May
25, 2009
From
InternetRetailer.com:
"New
Search Options Pose Challenges for Online Retailers"
The
key to taking advantage of new search options is to index a site's content
for search engines daily...
http://www.internetretailer.com
May
25, 2009
From
MarketingProfs.com:
"Slice
and Dice with Advanced Segmentation"
Advanced
segmentation creates a win-win situation. With its insight, you can
create a more enjoyable experience for visitors, which can translate into
higher conversion rates...
http://www.marketingprofs.com
May
22, 2009
From
InternetRetailer.com:
"How
Employee Biographies Can Improve a Retailer's Natural Search
Rankings"
Foster
a sense of trust among potential customers...
http://www.internetretailer.com
May
20, 2009
From
ClickZ.com:
"Why
Not a Widget?"
A
widget can be a powerful SEO tactic. Not only does it have the
potential to expose your brand to a large audience, but it also exposes
your brand to a highly relevant, targeted audience in a scalable manner...
http://www.clickz.com
May
20, 2009
From
MarketingVOX:
"Optimize
for Conversion in Organic Search Results"
Use
internal search - keywords your customers are typing in your website - to
expand your keyword targeting on search engines and to give customers what
they are looking for...
http://www.marketingvox.com
May
20, 2009
From
Search Engine Watch:
"Before
You Start Link Building"
Where
are the opportunities for really high quality links in your space?
Where are the opportunities to find large numbers of relevant links?
http://searchenginewatch.com
May
19, 2009
From
MarketingProfs.com:
"13
Essential Social-Media Listening Tools"
Listening
and making sense of how your brand lives on the Web is only part of the
equation. How you use that information to interact with the public
is the next step...
http://www.marketingprofs.com
May
19, 2009
From
Nielsen Online:
"Total
Searches Increase 4.4 Percent Year-Over-Year in April 2009"
8.6
billion search queries conducted during the month...
http://www.nielsen-online.com
May
15, 2009
From
MarketingProfs.com:
"Survey
Says..."
While
setting the expectation of a specific time limit isn't the silver bullet
to boosting your survey participation numbers, people who appreciate the
specificity will be more likely to visit, start and complete your
survey...
http://www.marketingprofs.com
May
14, 2009
From
eMarketer:
"What
Do the Rich Look Like Online?"
Over
50 million unique affluent Internet users visited Websites in March,
making up over one-quarter of the entire Internet population for the
month...
http://www.emarketer.com
May
14, 2009
From
MarketingProfs.com:
"Online
Reputation Management:
A
View From the Top"
Seven
realities of managing online reputation in today's world - and some
solutions to strengthening your reputation in the months ahead...
http://www.marketingprofs.com
May
14, 2009
From
InternetRetailer.com:
"Mass
Merchants Grew Online Sales 20% in 2008"
After
mass merchants, the next three fastest-growing online categories were
toys/hobbies, specialty/non-apparel and health/beauty...
http://www.internetretailer.com
May
13, 2009
From
Marketing Charts:
"Online
Spending Shows Recession Resilience"
Three-fifths
of online consumers say they will spend equal or more money shopping
online in the next 60 days than they did at this time last year...
http://www.marketingcharts.com
May
13, 2009
From
MarketingProfs.com:
"Look
Beyond the Rear-View Mirror"
Web
analysis is about knowing where you are coming from, knowing your
destination, looking into rearview mirror, learning from it, focusing on
the road ahead and surroundings so that you can get to your destination
successfully...
http://www.marketingprofs.com
May
13, 2009
From
ClickZ.com:
"Squeezing
More SEM Information From Web Analytics"
If
you can isolate the referring keywords that drive visits to specific URLs,
you have a great deal of intelligence to use for site improvement...
http://www.clickz.com
May
12, 2009
From
Nielsen Online:
"Where
the Moms Are:
Shopping,
Blogging, Networking
and
Strategizing Online"
Established
moms gravitate to online shopping destinations where they are likely to be
receptive to highly relevant promotions to allow her to indulge herself
while saving on her family's needs...
http://www.nielsen-online.com
May
11, 2009
From
ClickZ.com:
"On-Site
Optimization Processes"
The
most important content on a page is also the first content that the search
engine reads. Ensure the main header and first paragraph of content are
keyword rich...
http://www.clickz.com
May
8, 2009
From
InternetRetailer.com:
"Refereeing
a Website Redesign"
Put
the customer first, establish clear objectives in the beginning, and
designate a redesign leader that no one, not even the CEO, can trump...
http://www.internetretailer.com
May
8, 2009
From
Search Engine Watch:
"Customer
Segmentation and SEO: A Beautiful Couple"
Think
about segmentation from the beginning to the end of each page. Speak
to multiple targets within the meta description, and close the loop for
all possible segments by developing multi-purpose landing page content
that provides clear and compelling paths to conversions...
http://searchenginewatch.com
May
7, 2009
From The
New York Times:
"10
Ways to Design a Good Web Site"
Make
sure your home page is clean and not overrun with links. The goal is
to provide the reader with enough information to enter your site, not to scare
them away...
http://gadgetwise.blogs.nytimes.com
May
7, 2009
From
InternetRetailer.com:
"E-Commerce
Spending Will Rise 11% to $156.1 Billion this Year"
Online
sales will account for 6% of total retail sales, up from 5% last year...
http://www.internetretailer.com
May
6, 2009
From
MarketingProfs.com:
"The
Art and Science of Web Analytics: Going Beyond the Status Quo"
Are
you creating a call to action once people arrive at your site? How
quickly are Web site visitors answering that call? How easy is it to improve
on Web-site content and marketing campaigns based on this information?
http://www.marketingprofs.com
May
6, 2009
From
Forrester:
"As
Economy Impacts Online Retail, Companies Shift Marketing Focus"
Almost
one-half of retailers surveyed have no plans to cut back original budgets
and will spend as planned on their Web business, while one in four
retailers will spend more on their online business than originally
planned...
http://www.forrester.com
May
6, 2009
From
ClickZ.com:
"Four
Tips for Offline E-Mail Address Collection"
Set
your e-mail software to send the confirmation e-mail as soon as the e-mail
address is entered and to send a welcome e-mail immediately after
confirmation...
http://www.clickz.com
May
5, 2009
From
MarketingProfs.com:
"Friends
Help Friends Boost Rankings"
Five
effective, legitimate ways to encourage friendly sites and blogs to link
to your site...
http://www.marketingprofs.com
May
5, 2009
From
E-Commerce Times:
"How
to Build a Small-Business Web Site: Roping In That Rascally
ROI"
Understand
your objectives. For many, that doesn't necessarily mean closing a
sale...
http://www.ecommercetimes.com
May
4, 2009
From The
New York Times:
"Mini-Links
to Web Sites Are Multiplying"
URL
shorteners have the ability to keep track of use - how many times a
particular link was clicked and the geographic location of the clickers...
http://www.nytimes.com
May
1, 2009
From
Marketing Charts:
"Local
Search Grows 58%; Outpaces Overall Online Search"
Even
if the searcher doesn't know the company or brand they will ultimately
give their business to, the decision to actually make a purchase has often already
been made. A strong argument for local merchants to develop and
maintain an online profile...
http://www.marketingcharts.com