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About
Advertising
and Promotion
May
30, 2008
From
ClickZ.com:
"Geotargeting
Comes of Age in E-commerce"
Being
able to target promotions to users based on their address and their
proximity to a physical store can prove extremely beneficial...
http://www.clickz.com
May
30, 2008
From
ClickZ.com:
"Local
Web Ad Spending to Hit $13 Billion in 2008, Up 50 Percent"
Local
advertisers want more cost efficient alternatives to traditional media
buys, and they're finding them online...
http://www.clickz.com
May
28, 2008
From
MarketingProfs.com:
"Five
Secrets to Email List Growth"
The
job of a good thank-you page is to transition subscribers from a Web site
experience to an inbox experience...
http://www.marketingprofs.com
May
28, 2008
From
ClickZ.com:
"Tips
for Improving E-mail Marketing Performance"
Are
your e-mail messages taking too long to write? Are they missing the
point?
http://www.clickz.com
May
27, 2008
From
Marketing Charts:
"Print
Budgets Down, Online Ad Spend to Grow Rapidly"
78%
of marketers will increase their social media spend; 74% will increase
their direct email spend; and 65% increase their mobile texting/SMS
spend...
http://www.marketingcharts.com
May
22, 2008
From
iMarketing News:
"Pump
Up Your List"
Don't
make it hard for consumers to find your e-mail offerings. Devote
premium space to your e-mail signup call to action and keep placement consistent
throughout your site...
http://www.dmnews.com
May
21, 2008
From
MarketingProfs.com:
"Optimize
Email Deliverability With Best-Practice Strategies"
Five
key criteria proven to optimize deliverability rates...
http://www.marketingprofs.com
May
19, 2008
From
InternetRetailer.com:
"Internet
Advertising Rises to $21.2 Billion in 2007"
Business-to-consumer
advertisers continued to account for the largest group of Internet ad
spending at 55%, up from 52% in 2006...
http://www.internetretailer.com
May
19, 2008
From The
New York Times:
"Online
Search Ads Faring Better Than Expensive Displays"
In
a downturn, online advertising actually improves, because people switch
their advertising budgets out of traditional advertising formats and move
more online because it's got higher performance, it's cheaper and it's
more measurable...
http://www.nytimes.com
May
12, 2008
From
E-Commerce Times:
"Seven
Ways to Make E-Marketing Work in a Tough Economy"
Scale
back any marketing plans whose results you can't measure or are unsure
about...
http://www.ecommercetimes.com
May
8, 2008
From
InternetRetailer.com:
"Strains
and Gains of Multiple Marketing Methods"
98%
of online retailers use more than one method to market online.
Besides a web site, the most popular channels were e-mail (80%), search
engine optimization (80%) and paid search ads (73%)...
http://www.internetretailer.com
May
8, 2008
From DM News:
"Keys
to Trigger-based E-mail Marketing"
Imagine
having the power to send your customers a message at the precise moment
they are most likely to act on it. Imagine never again having to
play the guessing game of throwing an offer out there and hoping it will
stick...
http://www.dmnews.com
May
7, 2008
From
MarketingProfs.com:
"Man
Bites Giraffe:
Some Awesome
(and Awful) Email Subject Lines"
Remember
the Golden Rule of email marketing subject lines - tell what's inside,
don't sell what's inside...
http://www.marketingprofs.com
May
7, 2008
From
eMarketer:
"Discounts,
Contests Drive Online Promos"
Online
promotions account for 22% of overall interactive marketing spending...
http://www.emarketer.com
May
7, 2008
From
ClickZ.com:
"No
Need for Speed in Short-Life-Cycle Campaigns"
Three
strategies to get you better results without trashing your sender
reputation and, ultimately, your deliverability...
http://www.clickz.com
May
6, 2008
From
iMarketing News:
"Comparison
Shopping Engines:
Marketing
in the Real World"
Use
CSE landing pages as extensions of one's own Web site and to ensure that
products are appearing when users are searching for desirable terms...
http://www.dmnews.com
May
1, 2008
From
MarketingVOX:
"Email
Opt-in, Opt-out Processes Not Quite There Yet"
Almost
90 percent of email marketers do not survey unsubscribers at the time of
opt-out, whereas such surveys can provide invaluable insight about the
reasons for opting out...
http://www.marketingvox.com
|
About
Customer
Service
May
26,2008
From
InternetRetailer.com:
"Why
Retailers' Optimization Priorities Change as Shoppers Approach
Purchase"
The
most important pages of an e-retail site to optimize for natural search
are those that will appeal to consumers who signal by their search terms
that they are getting ready to buy...
http://www.internetretailer.com
May
19, 2008
From
eWeek.com:
"The
Web Is No Place for Arm Twisting"
Web
shoppers are starting to experience a type of corporate arm-twisting that
completely goes against the communal, innovative ethos of e-commerce...
http://www.eweek.com
May
16, 2008
From
InternetRetailer.com:
"Many
Retailers Lag in Helping Customers Shop Across Channels"
Only
33% of multi-channel retailers' store employees can check information from
other channels, 43% enable store associates to place online orders, and
23% let consumers check in-store product availability on their web
sites...
http://www.internetretailer.com
May
15, 2008
From
eWeek.com:
"Successful
E-tailing Takes Common Sense"
Nine
steps for improving the online experience for customers...
http://www.eweek.com
May
14, 2008
From
MarketingVOX:
"Four
New Rules Added to Can Spam Act"
The
time allotted for honoring opt-out requests has been shortened from 10
days to three...
http://www.marketingvox.com
May
7, 2008
From ABC
News:
"Secrets
of Online Shopping Discounts"
Online
retailers like online-sharing Web sites because they helps attract people to
their brand. What's difficult is that many online retailers use codes
to connect with online customers...
http://abcnews.go.com
May
2, 2008
From
InternetRetailer.com:
"In-Store
Pick-Up of Online Orders Often Falls Short"
The
ideal way to manage in-store pick-up of online orders is to channel the
online order into a formal fulfillment scheduling system - as if the store
were a warehouse...
http://www.internetretailer.com
May
2, 2008
From
E-Commerce Times:
"The
Shopping Cart Experience: Some E-Tailers Just Don't Get It"
If
you deliver a great consumer experience, customers will return. If
they become lost, confused or angry during the checkout process, they will
leave, tell two friends and never come back...
http://www.ecommercetimes.com
|
About
Webstore
Management
May
30, 2008
From
E-Commerce Times:
"Customer
Reviews: Good for Business in Moderate Doses"
Reviews
can dramatically raise a Web site's visibility in search engines...
http://www.ecommercetimes.com
May
29, 2008
From
eMarketer:
"Shopping
Cart Abandonment Rises"
More
people are doing research and they're price-sensitive, so they're opening
up more carts to check out the price...
http://www.emarketer.com
May
27, 2008
From
eMarketer:
"What
Is the Future of E-Mail?"
Far
from being eclipsed by Web 2.0 and other emerging communications methods,
consumer expectations suggest that e-mail will be the workhorse channel
around which future online communications will revolve...
http://www.emarketer.com
May
26, 2008
From
iMarketing New s:
"Do
Widgets Mean E-Mail's Demise?"
Think
of a widget as a TV channel; too many commercials, too much overt content
or too much of the same show and you'll lose the viewer...
http://www.dmnews.com
May
23, 2008
From
ClickZ.com:
"How
to Gain and Act on Customer Insights"
Analytics
will only tell you what people are doing, but knowing why they are doing
it is a powerful optimization tool...
http://www.clickz.com
May
23, 2008
From
InternetRetailer.com:
"Search
Engine Optimization Sometimes Conflicts with
Other Design Goals"
Each
page needs to sensibly link to its cousins and give users, and search
engine spiders, cues as to how the site as a whole is organized...
http://www.internetretailer.com
May
22, 2008
From DM
News:
"Data
Moves to Center Stage"
Use
centralized customer data to determine a contact strategy for each of
customer. This includes how many contacts are appropriate as well as
what the right mix of communications will be...
http://www.dmnews.com
May
21, 2008
From
InternetRetailer.com:
"Consumers
Went Online Slightly Less in April"
The
average active U.S. web user went online 59 times in April, accessed 104
domains and viewed about 2,361 web pages, down slightly compared to
March...
http://www.internetretailer.com
May
20, 2008
From
iMarketing News:
"How
Small Businesses Can Achieve High Page Ranking"
Make
on-site updates like improving title tags, adding a permanent redirect,
and adding no-follows to outgoing links...
http://www.dmnews.com
May
20, 2008
From
ClickZ.com:
"Redesigning
Your Site"
Five
steps to avoid falling into a trap during a site redesign...
http://www.clickz.com
May
20, 2008
From The
New York Times:
"Guessing
the Online Customer's Next Want"
Online
retailers push customers toward other products they might want using a
technique called collaborative filtering, basing suggestions on customers'
previous purchases and on how they rate products compared to other
consumers...
http://www.nytimes.com
May
19, 2008
From
eMarketer:
"Retail
E-Commerce and the Economy"
Although
the economic slowdown is affecting retail e-commerce sales as well as
retail sales overall, online stores likely will fare better than
brick-and-mortar ones - partly because of the downturn...
http://www.emarketer.com
May
16, 2008
From
MarketingVOX:
"Web
Analytics Fails to Inform Business Decision-Making"
Many
organizations are under-investing in internal analytics and failing to
implement a coherent measurement strategy which can help them turn their
data into something of real value to their business...
http://www.marketingvox.com
May
16, 2008
From
ClickZ.com:
"Benchmarking
Your Site With No-Cost Tools"
Some
free resources you can use if you don't have the budget to pay for
benchmark data...
http://www.clickz.com
May
15, 2008
From
E-Commerce Times:
"For
More Sales, Blast the Channel Barrier"
Because
the e-commerce channel offers a rich set of merchandising and marketing
information, it is the natural choice to be a feeder channel...
http://www.ecommercetimes.com
May
14, 2008
From
MarketingProfs.com:
"Five
Ways to Optimize Luxury Online Sales Channels"
The
e-commerce Web site should be the store that follows you home...
http://www.marketingprofs.com
May
13, 2008
From
eMarketer:
"Internet
Use Still Heaviest Among Young"
Consumers
in the US still spend more time watching TV than they do online - or do
they?
http://www.emarketer.com
May
12, 2008
From
ClickZ.com:
"Good
Old-Fashioned Link Building"
What's
the secret to getting other sites link to yours and improve your rank on
the search engine results page?
http://www.clickz.com
May
9, 2008
From
MarketingProfs.com:
"Online
Customer Communities Power Routine Innovation"
Use
online customer communities to test concepts with users, get real-time
feedback at little or no cost, have customers vote on favorite features,
gather input on high-priority features, and more...
http://www.marketingprofs.com
May
9, 2008
From
InternetRetailer.com:
"E-Retailers
Promote Hearts, Flowers, and Workout Programs for Mother's Day"
63%
of small businesses anticipate an increase in online purchases over the
holiday, 74% are planning promotions and 88% will send special Mother's
Day marketing e-mails...
http://www.internetretailer.com
May
9, 2008
From
ClickZ.com:
"How
to Get Buy in for Conversion Rate Optimization"
Tips
for convincing executives, coworkers, teammates, and anyone else in your
company of the importance of investing in marketing optimization,
analytics, and conversion improvement efforts...
http://www.clickz.com
May
8, 2008
From
ClickZ.com:
"Content
Optimization:
Managing
the Gap"
When
you manage the gap between what words and phrases searchers use and what
contextual themes you can naturally build into the site, you make your
site's content optimal for search...
http://www.clickz.com
May
6, 2008
From
eMarketer:
"How
Many Moms Are Online?"
86.5%
of households consisting of a married couple with children under the age
of 18 had Internet access either at home or in some other location...
http://www.emarketer.com
May
6, 2008
From
ClickZ.com:
"Web
Analytics: Don't Over-rely on Tech"
Seven
questions to ask to ensure your organization is really leveraging Web
analytics to drive your business...
http://www.clickz.com
May
5, 2008
From
eMarketer:
"Seniors
Are Increasingly Active Online"
Online
seniors are better-educated and have better incomes than non-Internet
users of the same age. Are marketers sufficiently focused on
consumers after middle age?
http://www.emarketer.com
May
5, 2008
From
E-Commerce News:
"Testing
Out New Concepts to Refurbish the Online Store"
Microsites
explore new ideas and brands within their own URL, often only loosely
associated or not associated at all, with the main e-commerce site...
http://www.ecommercetimes.com
May
2, 2008
From
ClickZ.com:
"SERP
Position: Myth vs. Reality"
As
personalization by geography spreads to the organic results and combines
with prior search behavior, each SERP (search engine results page) could
end up being unique to the user...
http://www.clickz.com
May
1, 2008
From DM
News:
"In
Tough Times, Retailers Focus on Teens"
With
73% of teen consumers being cross-channel shoppers, marketing to them
across multiple channels is crucial for success...
http://www.dmnews.com
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