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About
Advertising
and Promotion
May
8, 2008
From
InternetRetailer.com:
"Strains
and Gains of Multiple Marketing Methods"
98%
of online retailers use more than one method to market online.
Besides a web site, the most popular channels were e-mail (80%), search
engine optimization (80%) and paid search ads (73%)...
http://www.internetretailer.com
May
8, 2008
From DM News:
"Keys
to Trigger-based E-mail Marketing"
Imagine
having the power to send your customers a message at the precise moment
they are most likely to act on it. Imagine never again having to
play the guessing game of throwing an offer out there and hoping it will
stick...
http://www.dmnews.com
May
7, 2008
From
MarketingProfs.com:
"Man
Bites Giraffe:
Some Awesome
(and Awful) Email Subject Lines"
Remember
the Golden Rule of email marketing subject lines - tell what's inside,
don't sell what's inside...
http://www.marketingprofs.com
May
7, 2008
From
eMarketer:
"Discounts,
Contests Drive Online Promos"
Online
promotions account for 22% of overall interactive marketing spending...
http://www.emarketer.com
May
7, 2008
From
ClickZ.com:
"No
Need for Speed in Short-Life-Cycle Campaigns"
Three
strategies to get you better results without trashing your sender
reputation and, ultimately, your deliverability...
http://www.clickz.com
May
6, 2008
From
iMarketing News:
"Comparison
Shopping Engines:
Marketing
in the Real World"
Use
CSE landing pages as extensions of one's own Web site and to ensure that
products are appearing when users are searching for desirable terms...
http://www.dmnews.com
May
1, 2008
From
MarketingVOX:
"Email
Opt-in, Opt-out Processes Not Quite There Yet"
Almost
90 percent of email marketers do not survey unsubscribers at the time of
opt-out, whereas such surveys can provide invaluable insight about the
reasons for opting out...
http://www.marketingvox.com
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About
Customer
Service
May
7, 2008
From ABC
News:
"Secrets
of Online Shopping Discounts"
Online
retailers like online-sharing Web sites because they helps attract people to
their brand. What's difficult is that many online retailers use codes
to connect with online customers...
http://abcnews.go.com
May
2, 2008
From
InternetRetailer.com:
"In-Store
Pick-Up of Online Orders Often Falls Short"
The
ideal way to manage in-store pick-up of online orders is to channel the
online order into a formal fulfillment scheduling system - as if the store
were a warehouse...
http://www.internetretailer.com
May
2, 2008
From
E-Commerce Times:
"The
Shopping Cart Experience: Some E-Tailers Just Don't Get It"
If
you deliver a great consumer experience, customers will return. If
they become lost, confused or angry during the checkout process, they will
leave, tell two friends and never come back...
http://www.ecommercetimes.com
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About
Webstore
Management
May
9, 2008
From
InternetRetailer.com:
"E-Retailers
Promote Hearts, Flowers, and Workout Programs for Mother's Day"
63%
of small businesses anticipate an increase in online purchases over the
holiday, 74% are planning promotions and 88% will send special Mother's
Day marketing e-mails...
http://www.internetretailer.com
May
9, 2008
From
ClickZ.com:
"How
to Get Buy in for Conversion Rate Optimization"
Tips
for convincing executives, coworkers, teammates, and anyone else in your
company of the importance of investing in marketing optimization,
analytics, and conversion improvement efforts...
http://www.clickz.com
May
8, 2008
From
ClickZ.com:
"Content
Optimization:
Managing
the Gap"
When
you manage the gap between what words and phrases searchers use and what
contextual themes you can naturally build into the site, you make your
site's content optimal for search...
http://www.clickz.com
May
6, 2008
From
eMarketer:
"How
Many Moms Are Online?"
86.5%
of households consisting of a married couple with children under the age
of 18 had Internet access either at home or in some other location...
http://www.emarketer.com
May
6, 2008
From
ClickZ.com:
"Web
Analytics: Don't Over-rely on Tech"
Seven
questions to ask to ensure your organization is really leveraging Web
analytics to drive your business...
http://www.clickz.com
May
5, 2008
From
eMarketer:
"Seniors
Are Increasingly Active Online"
Online
seniors are better-educated and have better incomes than non-Internet
users of the same age. Are marketers sufficiently focused on
consumers after middle age?
http://www.emarketer.com
May
5, 2008
From
E-Commerce News:
"Testing
Out New Concepts to Refurbish the Online Store"
Microsites
explore new ideas and brands within their own URL, often only loosely
associated or not associated at all, with the main e-commerce site...
http://www.ecommercetimes.com
May
2, 2008
From
ClickZ.com:
"SERP
Position: Myth vs. Reality"
As
personalization by geography spreads to the organic results and combines
with prior search behavior, each SERP (search engine results page) could
end up being unique to the user...
http://www.clickz.com
May
1, 2008
From DM
News:
"In
Tough Times, Retailers Focus on Teens"
With
73% of teen consumers being cross-channel shoppers, marketing to them
across multiple channels is crucial for success...
http://www.dmnews.com
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