May
31, 2007
From
InternetRetailer.com:
"Conventional
Web Site Metrics Not Enough"
To
be successful, an e-commerce site must understand the intentions of its customers...
http://www.internetretailer.com
May
31, 2007
From
MarketingVOX:
"Email
Deliverability Still a Challenge, but Content Not Main Culprit"
Caution
against heavy use of images, which can increase spam scores up to a full
point and render poorly in email clients with image blocking enabled...
http://www.marketingvox.com
May
30, 2007
From
MarketingProfs.com:
"Charting
the Waters of the Blogosphere"
Keep
in mind that business blogs are not a new form of company advertising but
a means of reaching your most important audiences - employees, partners,
and customers...
http://www.marketingprofs.com
May
30, 2007
From
ClickZ.com:
"What
Are Your Competitors Up To?"
Online
you can leave a digital trail of crumbs for your competitors' programs and
see what they follow...
http://www.clickz.com
May
28, 2007
From
MarketingProfs.com:
"How
to Innovate Your Online Venture"
An
online venture must innovate at the whole-offering level...
http://www.marketingprofs.com
May
25, 2007
From
InternetRetailer.com:
"Analytics
a Gateway to Improving Conversion"
Use
analytics to benchmark key performance indicators, such as ratio of new to
returning visitors or average duration of visit, which affect the
different stages of the customer lifecycle...
http://www.internetretailer.com
May
25, 2007
From
ClickZ.com:
"When
Personas Fail"
If
your personas were created with specific tasks and goals in mind or if
they're simply demographic sketches to plan marketing messages, their usefulness
is limited to those purposes...
http://www.clickz.com
May
25, 2007
From
E-Commerce Times:
"Solo
Hunters, Social Gatherers and the Online Marketplace"
Online
vendors of goods and services that ignore the social dimension, as
exemplified by the social gatherer archetype, are ignoring a potentially large
revenue component...
http://www.ecommercetimes.com
May
23, 2007
From
MarketingProfs.com:
"The
Five Most Important Words on Your Web Site"
Some
words really can make a difference on your site. They are not
powerful in isolation but, in the right context, can make an important
difference...
http://www.marketingprofs.com
May
23, 2007
From
ClickZ.com:
"How
Web 2.0 Affects SEO Strategy"
Interactive
elements such as AJAX, widgets, Flash, podcasts, and video are inherently
inhospitable to search engine spiders, rendering them dazed and confused...
http://www.clickz.com
May
22, 2007
From
InternetRetailer.com:
"Survey
Shows What Keeps Shoppers Loyal to Merchants"
Men
are less loyal to merchants and women are more likely to register at a
merchant site or be influenced by promotional e-mail...
http://www.internetretailer.com
May
18, 2007
From
InternetRetailer.com:
"Independence
Is Key to Success in Social Shopping Sites"
Having
a site independent of retailers on which online shoppers can network and
chat has the potential to outshine retailer site-based consumer product
reviews...
http://www.internetretailer.com
May
18, 2007
From
ClickZ.com:
"How
to Embrace Multichannel Behavior"
A
lot of the concern around the multichannel user experience is simply that
companies haven't figured out how to capture the data. Once the data
is captured, it's a matter of creating business rules to understand credit
channels appropriately...
http://www.clickz.com
May
18, 2007
From
eMarketer:
"Shopping
Means Buying for Women Online"
Female
online shoppers spent an average of 1.2 hours per week on the activity,
and over half of the time devoted to shopping for non-grocery items in a
typical week was online...
http://www.emarketer.com
May
17, 2007
From
InternetRetailer.com:
"Q1
Online Sales Grow 18.4% from Year Earlier"
Online
now represents about 6% of all retail sales...
http://www.internetretailer.com
May
14, 2007
From CNET:
"Online
Retail Has Years to Grow"
Slicker
Web sites, with better use of imaging that lets consumers see up-close
views of fabric and detailing, helped propel a 61 percent rise in apparel,
accessories and footwear sales in 2006 to $18.3 billion, making it the No.
1 online retail category...
http://news.com.com
May
14, 2007
From
eMarketer:
"Children
Shop Online"
Kids
say many of their online activities were chores, either because their
parents don't have time or are clueless about the Internet...
http://www.emarketer.com
May
11, 2007
From
eMarketer:
"More
Shop Online Before Buying Offline"
Cross-channel
sales will grow 17% per year over the next five years and will account for
38% of total retail sales...
http://www.emarketer.com
May
10, 2007
From
eMarketer:
"Mother's
Day and Retail E-Commerce"
One-fifth
of consumers surveyed expect to shop for Mom online this year...
http://www.emarketer.com
May
10, 2007
From
ClickZ.com:
"The
Art and Science of Local Search Databases"
Local
search depends on a database that is wholly controlled by the search
engine, Internet yellow pages, or local directory....
http://www.clickz.com
May
9, 2007
From
Adweek:
"Cyber
Presence Key to Sales"
Consumers
expect every brand or service to present itself in some kind of online
environment...
http://www.adweek.com
May
9, 2007
From DM
News:
"Strategy,
Not Tactics, Wins the Search War"
Four
strategic principles...
http://www.dmnews.com
May
8, 2007
From
InternetRetailer.com:
"Socialize
First, Shop Second"
Social
shopping sites are having a significant impact on how people shop, and
e-retailers should take them seriously...
http://www.internetretailer.com
May
8, 2007
From
ClickZ.com:
"Consider
The Little Things"
Some
of the most active blogs and forums relevant to your brand and products
may be run as a hobby by a single or group of passionate consumers.
While these sites may accommodate advertising, consider something
different...
http://www.clickz.com
May
3, 2007
From
ClickZ.com:
"No
Cents"
What
are you waiting for before you migrate your print catalogs into a digital
format?
http://www.clickz.com
May
2, 2007
From
InternetRetailer.com:
"Web
Presence Up Among Small and Mid-sized Businesses"
Today
60% of small and mid-sized business operate a website. 36% conduct
e-commerce, including 52% of businesses in the retail industry...
http://www.internetretailer.com
May
1, 2007
From
InternetRetailer.com:
"Internet-Wide
Searches on the Small Screen"
Users
prefer to search via major search engines rather than through search
options offered on mobile telecommunications carriers' platforms...
http://www.internetretailer.com