May
31, 2006
From
E-Commerce Times:
"Internet
Ads Rise 38 Percent in First Quarter"
Companies
are effectively learning to devote more of their advertising budget to
this fast-growing advertising platform in order to reach the right
audience at the right time...
http://www.ecommercetimes.com
May
31, 2006
From
ClickZ.com:
"The
Internet Can Do Everything...But We Can't"
Set
an agenda for testing that prioritizes what's most important for your
brand and advertising messages...
http://www.clickz.com
May
24, 2006
From
SearchEngineWatch:
"The
Value of Branded vs. Non-Branded Search Terms"
Non-branded
terms, when used properly, can significantly impact the outcome of a paid
search marketing campaign...
http://searchenginewatch.com
May
18, 2006
From
ClickZ.com:
"How
to Develop E-Mail Campaign Business Rules"
Four
steps to developing a strategic framework for dynamic e-mail marketing
campaigns...
http://www.clickz.com
May
18, 2006
From
ClickZ.com:
"Marketing
to Women: More Than a Media Buy"
Targeting
women online involves learning what women really want from your brand and
presenting it in a way that better appeals to them...
http://www.clickz.com
May
11, 2006
From
SearchEngineWatch:
"Curbing
SEOs Who've Gone Wild"
Overdoing
on SEO tactics to enhance performance on search engine results pages can
backfire. Your site will look clumsy; at worst, your conversion and
usability will suffer, as your visitors become confused or frustrated and
leave...
http://searchenginewatch.com
May
10, 2006
From
MarketingProfs.com:
"Why
Small Businesses Should Care About Web 2.0 Marketing"
Five
emerging Web 2.0 marketing trends that every small business should be
aware of...
http://www.marketingprofs.com
May
8, 2006
From
MarketingProfs.com:
"The
Fundamentals of Permission-Based Email Marketing"
Take
whatever information you already have about the people in your database
and put it to good use. This exercise will give you some insight
into the type of information you will want to gather to better segment
your database in the future...
http://www.marketingprofs.com
May
5, 2006
From
Return Path:
"Email
Subject Line:
Shorter
Is Better"
Response
rate as measured by clicks goes down dramatically when the subject line is
longer than 50 characters...
http://www.returnpath.biz
May
3, 2006
From
ClickZ.com:
"My
Decade of Writing About Search Engines"
Ten
years on, a lot of the SEM advice remains exactly the same. Don't
depend on ALT text. Don't fixate on only one or two terms.
Build links, because links can send traffic. And don't fixate on
getting traffic just from search engines...
http://www.clickz.com