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About
Advertising
and Promotion
May
31, 2005
From
iMarketing News:
"Getting
the Good Click-Throughs (and Avoiding the Bad Ones)"
Keywords
you bid on are reflections of the audience you're advertising to.
Advertise accordingly...
http://www.dmnews.com
May
13, 2005
From
MarketingProfs.com:
"Thieves,
Scallywags and Scoundrels: Combating Trademark Infringement in
Search"
To
protect a brand - your brand - the best defense is a good offense...
http://www.marketingprofs.com
May
12, 2005
From
clickZ.com:
"Blog
Marketing Strategies (and How to Measure Them)"
Both
small businesses and major corporations can use blogs to build closer
relationships with their customers...
http://www.clickz.com
May
10, 2005
From
InternetRetailer.com:
"How
Small Retailers Can Make New Google Approach Work"
The
auction model provides good market intelligence and helps companies
analyze the true cost of their ad strategy...
http://www.internetretailer.com
May
9, 2005
From
clickZ.com:
"Back
to E-Mail Basics"
You
get the most bang for your buck from the subject line's first 23
characters...
http://www.clickz.com
May
4, 2005
From
TechWeb News:
"Marketers
Shift Ad Spending To Online"
Online
consumers today spend about a third of their time online...
http://www.techweb.com
May
3, 2005
From
Nielsen//NetRatings:
"Integrated
Interactive Marketing: Quantifying the Evolution of Online
Engagement"
There
are three rules for lifting consumer engagement...
http://www.nielsen-netratings.com
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About
Customer
Service
May
26, 2005
From
MarketingProfs.com:
"Listen
Up: Your Customers Are Talking About You Online"
Do
not neglect the importance of blogs and how they affect the way your
brand, products and services are perceived...
http://www.marketingprofs.com
May
24, 2005
From
iMarketing News:
"Multichannel
Retailing: Failing to Deliver on Promises?"
The
problem is that merchants, sensing a marketing opportunity, promise
multichannel capabilities to consumers before they've worked out the
logistics...
http://www.dmnews.com
May
23, 2005
From
E-Commerce Times:
"Stop
Experimenting on Your Customers!"
Use
permission-based customer experience testing to get predictive insights
that will help you truly optimize your online channel...
http://www.ecommercetimes.com
May
23, 2005
From DM
News:
"Content
Sells"
Users
need to be convinced through informative content, usually in the
"About Us" or "About Our Products" sections, that they
are dealing with a reputable online business...
http://www.dmnews.com
May
16, 2005
From
clickZ.com:
"Pull
the E-Mail Trigger"
Trigger
e-mail is targeted and responsibly packaged in the context of an important
announcement, news, event, or other important message. Messages are
short and clearly state why people are receiving it and what the call to
action is...
http://www.clickz.com
May
2, 2005
From
E-Commerce Times:
"Online
Consumers Window Shop More than Impulse Buy"
Safety
and trust often trump price and availability in the online consumer's
value calculation...
http://www.ecommercetimes.com
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About
Webstore
Management
May
30, 2005
From
clickZ.com:
"Test
or Die"
The
perfect offer, price, Web or landing page will change over time. So
a successful test provides search marketers with answers to optimization questions that may only be appropriate for a short period of time...
http://www.clickz.com
May
27, 2005
From
clickZ.com:
"Five
Critical (and Overlooked) Design Elements"
Designing
landing pages and other buying process pages is an objective process...
http://www.clickz.com
May
25, 2005
From
E-Commerce Times:
"Online
Sales To Grow 22 Percent this Year"
Growth
will continue to be fed by the rising number of women buying online...
http://www.ecommercetimes.com
May
25, 2005
From
MarketingProfs.com:
"Publish
the Web Content You Can Manage"
Design
your Web site so that your most important customers can find what they
need in the shortest possible time...
http://www.marketingprofs.com
May
24, 2005
From
DM News:
"Online
Retail Sales Up 23.8%"
U.S.
online retail sales in 2004 grew to $141.4 billion, accounting for 4.6
percent of retail sales in all channels...
http://www.dmnews.com
May
24, 2005
From
clickZ.com:
"Breaking
Down a Conversion Funnel"
Break
your online funnel into eight different conversion steps...
http://www.clickz.com
May
20, 2005
From
Internet News:
"Retail
E-Commerce Growth Outpacing The Pack"
First
quarter growth of 24 percent on a year-over-year basis...
http://www.internetnews.com
May
19, 2005
From
eMarketer:
"Seniors
Online: The Picture Is Changing"
There
are 33.2 million people online in the US between the ages of 50 and 64,
triple the number of 65+ online users...
http://www.emarketer.com
May
19, 2005
From
clickZ.com:
"E-Mail
Response Addresses: Static or Dynamic?"
By
combining a static sender address with a dynamic reply address, you get
the best of both worlds...
http://www.clickz.com
May
18, 2005
From
MarketingProfs.com:
"Practical
(and Cheap) Usability Testing"
Four
steps to affordable usability testing...
http://www.marketingprofs.com
May
17, 2005
From
SearchEngineWatch:
"Search
Engines and King Content"
View
your audience as one single reader, and to write specifically to that
reader...
http://searchenginewatch.com
May
13, 2005
From
clickZ.com:
"A
Site With a 100 Percent Conversion Rate"
Every
click is a conversion when you plan a scenario as if every click requires
an individual decision - because it does...
http://www.clickz.com
May
11, 2005
From
InternetRetailer.com:
"Mother's
Day Online Purchases Rise 24% to $4.4 Billion"
Transaction
activity totaled 54.8 million, representing a 31% increase over the same
period last year...
http://www.internetretailer.com
May
6, 2005
From The
Economist:
"Profiting
From Obscurity"
E-commerce
aggregates and makes profitable what were previously unprofitable
transactions...
http://www.economist.com
May
5, 2005
From
iMarketing News:
"Don't
Overstuff Keywords on Your Site"
Focus
on writing good copy that effectively communicates the offer...
http://www.dmnews.com
May
5, 2005
From
SearchEngineWatch:
"What
Clicks with Web Searchers"
More
than 92 percent of searchers never use brand names as search terms...
http://searchenginewatch.com
May
2, 2005
From
MarketingProfs.com:
"The
Myth of Rankings: Beyond Search Optimization"
No
number of high search engine positions will address the real problem if
your Web site is not serving as an effective marketing and sales tool...
http://www.marketingprofs.com
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