|
About
Advertising
and Promotion
May
24, 2004
From
eMarketer:
"Small
Businesses Keen on Big Net"
Small
business owners favor many online marketing methods, with 69% denoting Web
sites as essential to their marketing plans...
http://www.emarketer.com
May
19, 2004
From
MarketingProfs.com:
"Striking
at the Achilles Heel of Integrated Marketing"
Most
integrated marketing plans have few built-in contingencies to accommodate
change...
http://www.marketingprofs.com
May
17, 2004
From
clickZ.com:
"The
Great Internet Time Machine"
Who
do you market to, time wasters or time savers?
http://www.clickz.com
May
17, 2004
From
iMarketing News:
"Marketing
in the Age of the User"
In
online marketing being clever isn't the top priority, being relevant is...
http://www.dmnews.com
May
13, 2004
From
clickZ.com:
"Online
Marketing Tips for Catalog Retailers"
If
you're trying to quickly close the gap with leading catalog retailers and
boost your online sales, here are some of the best techniques these
players are using...
http://www.clickz.com
May
5, 2004
From DM
News:
"Most
Users Click on Unpaid Results"
Survey
highlights the importance of coupling search engine optimization with paid
search advertising...
http://www.dmnews.com
May
3, 2004
From
clickZ.com:
"Consumers
to Advertisers:
Go Away!"
Five
ideas for online marketing that may fit more closely with the lives of the
consumers we're trying to reach...
http://www.clickz.com
|
About
Customer
Service
May
31, 2004
From
MarketingProfs.com:
"The
Three Core Principles of Great Web Design"
The
essence of a Web site is self-service, and there are three core things
that self-service needs to get right...
http://www.marketingprofs.com
May
21, 2004
From
InternetRetailer.com:
"Two
Trends Drive Live Chat"
As
people have become more comfortable dealing with the online real-time
environment, we are also now more comfortable communicating in
real-time...
http://www.internetretailer.com
May
12, 2004
From
InternetRetailer.com:
"E-Catalogs
Help Woo Customers New to Web Shopping"
90%
of retailers surveyed offer an online catalog-request form...
http://www.internetretailer.com
May
11, 2004
From
clickZ.com:
"Beginner's
Guide to Segmentation Analysis"
Optimize
site performance by customizing the experience for different slices of
your audience...
http://www.clickz.com
May
7, 2004
From
InternetRetailer.com:
"Cross
Channel Integration Progresses"
Among
cross-channel issues still to resolve: giving call center reps more
visibility into the online customer's shopping basket during a live
session, assigning credit for a sale to the correct channel, marketing
strategically across channels...
http://www.internetretailer.com
May
4, 2004
From
MarketingProfs.com:
"The
Secret of Managing a Successful Web Site"
You
cannot design and manage a successful Web site without understanding your
visitors inside-out. This is the heart of self-service design...
http://www.marketingprofs.com
|
About
Webstore
Management
May
28, 2004
From
clickZ.com:
"Handling
Errors When Things Go Wrong"
Error
handling involves not just the visitor, but also the Web site's response
to the visitor's input...
http://www.clickz.com
May
28, 2004
From
eMarketer:
"Payment
Choices Lead to More Sales Online"
Web
sites offering four or more payment methods get, on average, sales
conversion rates of 72%...
http://www.emarketer.com
May
27, 2004
From
clickZ.com:
"Maximize
Your Web Exposure"
When
was the last time you updated your site to achieve better search engine
rankings? Are you getting the most out of your paid search
placements?
http://www.clickz.com
May
26, 2004
From
InternetRetailer.com:
"Excluding
Travel, Online Retail Sales Grew 34% in 2003"
In
2004, online sales are projected to account for 6.6% of total retail
sales...
http://www.internetretailer.com
May
25, 2004
From
MarketingProfs.com:
"Think
Globally, Act Locally"
Learning
to use the Internet to reach your local community will help you be their
best choice for products and services...
http://www.marketingprofs.com
May
25, 2004
From
clickZ.com:
"Meaningful
Metrics: Collect What Counts"
The
data you analyze must be accurate, action-oriented, and relevant to your
site objectives...
http://www.clickz.com
May
25, 2004
From
iMarketing News:
"2003
Online Sales Up 51%"
E-commerce
transactions accounted for 5.4 percent of total U.S. retail sales, up from 3.6
percent in 2002...
http://www.dmnews.com
May
20, 2004
From
InternetRetailer.com:
"Online
Retail Spending Grows 19%"
Retail
spending continued its unbroken string of $1 billion weeks this year,
hitting $1.07 billion for the week ending May 2...
http://www.internetretailer.com
May
18, 2004
From
MarketingProfs.com:
"Writing
Web Copy That Works"
Review
these 10 fundamentals of great copy...
http://www.marketingprofs.com
May
14, 2004
From
InternetRetailer.com:
"Success
of Search Engine Marketing Changes Web Page Design"
If you
want your users to be able to find a product from any page, you have to
make it available from every page with some form of navigation...
http://www.internetretailer.com
May
14, 2004
From
clickZ.com:
"Do
Your Web Forms Show Good Form?"
There's
a direct correlation between forms that fit above the fold on the screen
and conversion rates...
http://www.clickz.com
May
12, 2004
From
MarketingProfs.com:
"Natural
Search: The Great Equalizer"
Smaller
companies are typically more willing to devote resources to natural search
optimization...
http://www.marketingprofs.com
May
10, 2004
From DM
News:
"9
Things to Know Before Selecting a Web Host"
What
makes a good web host for a business website?
http://www.dmnews.com
May
7, 2004
From
eMarketer:
"A
Mother's Work is Sometimes Done Online"
Mothers
who use the Internet spend an average of seven hours per week online, not
including at-work usage...
http://www.emarketer.com
May
6, 2004
From
iMarketing News:
"Don't
Ask Your Customers to Assume the Risk of Data Security"
Smart
companies will not limit their liability for security breaches.
Smart companies will use privacy and security as brand differentiators...
http://www.dmnews.com
May
6, 2004
From
clickZ.com:
"A
Little TLC"
As
it pertains to e-mail communications, TLC is test, learn, and
communicate...
http://www.clickz.com
|