www.bricksNclicksPROFITS.com

Winning Internet Integration Strategies for Today's Retailer

 

 

e-RETAILING NEWS & OPINION ARCHIVES

May 2003

For the Archives Index, please click here

 

About Advertising

and Promotion

 

May 29, 2003

From clickZ.com:

"No Contest, Online Contests Are Valuable"

In addition to offering a grand prize, smart retailers provide entrants with product coupons and discounts to encourage repeat business and attract new customers to their stores....

http://www.clickz.com

 

May 28, 2003

From clickZ.com:

"The Perfect Storm:  Marketing to Youth"

Young consumers use broadband almost as much as TV.  How do we tap into this fertile market?

http://www.clickz.com

 

May 19, 2003

From clickZ.com:

"20 Rules of Writing Effective Business E-Mails"

Business people who receive e-mail want to know the point as quickly as possible...

http://www.clickz.com

 

May 8, 2003

From clickZ.com:

"Delivering the Mail"

The e-mail channel is producing fantastic results for permission-based marketers...

http://www.clickz.com

 

May 7, 2003

From MarketingProfs.com:

"Are You Using This Emergency Email Tactic in Your Marketing?"

If your business stops and sputters for any reason whatsoever, here is an excellent email tactic that can get your sales rip-roaring once again...

http://www.marketingprofs.com

 

May 5, 2003

From iMarketing News:

"What Works in Online Promotions"

Marketing channels continue to converge between offline and online.  Many of the most successful campaigns include touch points that reach consumers offline as well as online....

http://www.dmnews.com

About Customer

Service

 

May 30, 2003

From MarketingProfs.com:

"3 Steps to Optimizing Your Web Site's Search"

Uncovering the sections of your site that users have difficulty finding can help you in the decision-making process when it comes to site labelling, and usability...

http://www.marketingprofs.com

 

May 30, 2003

From clickZ.com:

"The Empathy Sell"

There is no such thing as an average visitor...

http://www.clickz.com

 

May 16, 2003

From clickZ.com:

"Challenge:  Get More Leads by Next Friday"

Brilliant as you and your business may be, focus on visitors.  Let them know you understand their needs and what matters to them...

http://www.clickz.com

 

May 13, 2003

From E-Commerce Times:

"Cheap Customer-Service Thrills"

Customer relationship management techniques that deliver a big bang without busting anyone's budget...

http://www.ecommercetimes.com

 

May 8, 2003

From eMarketer:

"Preliminary Online Activities to Big Ticket Buys"

Just because consumers don't actually buy big ticket items like homes and cars online, doesn't mean they aren't going online for just about every other aspect of the purchase process....

http://www.emarketer.com

 

May 5, 2003

From clickZ.com:

"E-Mailing Teens and Tweens:

Pitfalls and Opportunities"

Tweens and teens have a language all their own.  Your e-mails should take that into account...

http://www.clickz.com

 

About Webstore

Management

 

May 29, 2003

From DM News:

"Use Your Catalog Know-How Online"

Here's a review of elements unique to the cataloger's Web use as well as elements that can influence the execution of every merchant's Web experience...

http://www.dmnews.com

 

May 27, 2003

From Internet News:

"Rich Media E-Mail Still Too Pricey"

Too few recipients can view rich media e-mail , making it impractical for most e-mail marketers to use...

http://www.internetnews.com

 

May 26, 2003

From CNET:

"Online Retail Sales Up 26 Percent"

Sales grew to $11.9 billion during the quarter, up from $9.5 billion in the same period last year...

http://news.com

 

May 26, 2003

From The Globe and Mail:

"E-tailers Arm with Software to Battle On-line Fraud"

A wealth of new measures to keep hackers and other Internet con artists at bay...

http://www.globetechnology.com

 

May 23, 2003

From MarketingProfs.com:

"Everything You Need to Know About Selecting a Search Engine Optimization Company"

Almost every search engine optimization company has a "brag book" of positions that they have achieved.  However, looks can be deceiving...

http://www.marketingprofs.com

 

May 21, 2003

From MarketingProfs.com:

"10 Rules of Writing for the Web"

People are much more action-orientated on the Web.  They get online to get something done.  Words should always be driving actions...

http://www.marketingprofs.com

 

May 20, 2003

From E-Commerce Times:

"Web Site Performance Superstars"

Your homepage is your one chance to establish a relationship with a customer, and you don't want to blow that because your page doesn't load quick enough...

http://www.ecommercetimes.com

 

May 19, 2003

From Internet News:

"Online Sales Soared 48% Last Year"

Multi-channel retailers took a bigger slice of total online sales in 2002...

http://www.internetnews.com

 

May 16, 2003

From CNET:

"Growth Forecast for Online Sales"

Retail sales figures online are expected to register double-digit growth this year and to capture 4.5 percent of the retail market overall...

http://news.com

 

May 15, 2003

From clickZ.com:

"Multi-Channel Marketing:

Channibalism?"

Users who interact with your company over multiple channels are more loyal than single-channel customers...

http://www.clickz.com

 

May 14, 2003

From E-Commerce Times:

"Sales-Boosting Strategies for Tough E-Tail Times"

E-tailers have certain advantages over their offline brethren when it comes to slow-period sales...

http://www.ecommercetimes.com

 

May 13, 2003

From eMarketer:

"Searching Online From Keyword to Key Phrase"

Online product research is very popular among Internet users, especially those who are still too afraid to use their credit cards to buy online...

http://www.emarketer.com

 

May 12, 2003

From the New York Times:

"E-tailers Lock In Repeat Orders"

Online retailers are rolling out auto-replenishment programs.   Customers sign up for periodic shipments of everything from pet food and steaks to diapers and acne medicine...

http://www.nytimes.com

 

May 7, 2003

From E-Commerce Times:

"E-Commerce Looks Set to Click Back into Place"

Most customers look at which application fulfils their requirements, and other decisions follow on from there...

http://www.ecommercetimes.com

 

May 6, 2003

From the New York Times:

"On the Web, Without Wasting Time"

New software and services have sprung up that bypass many of the hassles in setting up a site or a Web store...

http://www.nytimes.com

 

May 2, 2003

From the New York Times:

"Making Intelligence a Bit Less Artificial"

Automated product recommendation programs that look for patterns in customer data are not smart enough to detect a gaffe...

http://www.nytimes.com

 

May 2, 2003

From clickZ.com:

"How High Is Your Hurdle"

It's amazing how little time is truly spent understanding the message visitors extract from a Web site versus what the company thinks it wants to say...

http://www.clickz.com

 

May 1, 2003

From eMarketer:

"US B2C E-Commerce Tops $90B This Year"

Canadian B2C sales hit $3.7 billion in 2002 - a 59% climb over the previous year...

http://www.emarketer.com

 

May 1, 2003

From Forrester:

"Q1 2003 Online Sales Bucking the Retail Trend"

Q1 online retail sales in the US grew to $24 billion, a 20% year-over-year increase...

http://www.forrester.com

 

For the Archives Index, please click here

 

Top of page

 

RETURN TO PAGE ONE

Our Privacy Pledge

To Contact  Peter Parrish

To Contact bricksNclicksPROFITS.com

Archives Index

Useful Links and Other Information