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About
Advertising
and Promotion
May
31, 2002
From
DM News:
"Make
It Easy for Customers to Opt Out"
Is
it worth damaging a brand name on the chance that you might occasionally
lure back a customer or convert a former browser into a buyer...
http://www.dmnews.com
May
30, 2002
From
DM News:
"Managing
Potential E-Mail Glitches"
Unlike
postal direct marketing, where you are unlikely to learn the fate of mail
pieces in detail, e-mail lets you learn more than you probably wanted to
know about the unsuccessful aspects of delivery...
http://www.dmnews.com
May
29, 2002
From
ABC News:
"Firms
Use E-mail to Sell More Goods"
Send
out e-mail newsletters only to customers who expressly agree to receive
them...
http://abcnews.go.com
May
29, 2002
From
Business 2.0:
"The
Online Advertising Comeback"
The
Internet is now properly being viewed as an interactive channel, not the
savior of the world. It’s finding its place as an integrated part of the
marketing whole...
http://www.business2.com
May
24, 2002
From
clickZ.com:
"An
Offer You Can’t Refuse"
Companies
are spending so much money driving new traffic, with search engine
marketing, email marketing, and other marketing techniques, while they
haven’t even begun to focus on making sure that the people who desire to
purchase from them can...
http://www.clickz.com
May
23, 2002
From
clickZ.com:
"Marketers
Feel Slammed by Spam"
Sending
unsolicited email is bad business if your goal is to get your email opened
and read...
http://www.clickz.com
May
21, 2002
From
clickZ.com:
"Cross-Channel
Branding"
Your
brand should enjoy synergy across a range of passive and interactive media...
http://www.clickz.com
May
20, 2002
From
the Association for Interactive Marketing:
"E-mail
Address Appending Best Practices for Marketers"
Standards
for permission, content, unsubscribe and opt-out processes...
http://www.interactivemarketing.org
May
17, 2002
From
eMarketer:
"Consumers
Want More from E-Mail Marketing"
52%
of respondents will delete an e-mail from an unrecognized name without
even opening it, whereas 3% will do the same from a permission e-mail
marketing company...
http://www.emarketer.com
May
15, 2002
From
DM News:
"Be
Relevant, Predictable"
The
most commonly cited complaints surrounding poorly executed e-mail
marketing programs were suspicions that the company is sharing addresses,
an inability to unsubscribe from the list, too frequent messages and
nothing of value being sent...
http://www.dmnews.com
May
13, 2002
From
eMarketer:
"Which
Format Works for E-Mail Marketing?"
62%
of respondents say they prefer text-based e-mail advertisments whereas
just 35% say the same about HTML and 3% say they prefer rich media e-mail
ads...
http://www.emarketer.com
May
1, 2002
From
clickZ.com:
"E-Newsletter
Launch:
A Handy Checklist"
Think
about what you hope to achieve: more leads, increased sales, higher dollar
value per sale, bigger customers...
http://www.clickz.com
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About
Customer
Service
May
30, 2002
From
clickZ.com:
"Where
Can You Find the Best Couscous?"
People
have different expectations on what it means to buy, to sell, and to
transact with you...
http://www.clickz.com
May
28, 2002
From
clickZ.com:
"Linking
to the Brand Or to Bewilderment"
When
a plethora of choices dazzles an individual the result is more likely to
be the confused person makes no choice at all...
http://www.clickz.com
May
16, 2002
From
iMarketing News:
"Does
Your Retail Site Implement All 10 Best Practices?"
Ensure
that your site remains in the forefront of revenue generation while
providing a positive client experience...
http://www.dmnews.com
May
8, 2002
From
E-Commerce Times:
"The
Customer Service Ticking Clock"
As
Web shoppers become more comfortable making their purchases online and
their visits to the Web become more frequent, they are coming to expect
real-time or nearly real-time customer service...
http://www.ecommercetimes.com
May
6, 2002
From E-Commerce Times:
"Seven Things a Customer Service Rep Should Never Say"
The most serious problem with shopping online occurs when a Web store
does not handle a complaint or question adequately...
http://www.ecommercetimes.com
May
2, 2002
From
E-Commerce Times:
"Do
Online Consumers Face Too Many Choices?"
Companies
that present the most seamless experience and do it without stumbling,
they’re the ones that are rising to the top...
http://www.ecommercetimes.com
May
1, 2002
From
E-Commerce Times:
"The
Double Standard of E-Commerce Service"
Online
customer service actually may stack up favorably in comparison with some
real-world scenarios...
http://www.ecommercetimes.com
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About
Webstore
Management
May
30, 2002
From
E-Commerce News:
"Online
Sales Keep On Growing"
U.S.
retail e-commerce sales for the first quarter of this year were up 19
percent from the first quarter a year ago...
http://www.internetnews.com
May
30, 2002
From
DM News:
"Maximize
the Benefits of Pricing Flexibility"
The
fundamental value of the Net lies not in lowering prices, but in
optimizing them...
http://www.dmnews.com
May
29, 2002
From
InternetNews:
"Manic
Monday"
Monday
morning traffic takes on a whole new meaning as that’s the day Web usage
is heaviest...
http://www.internetnews.com
May
29, 2002
From
The Globe and Mail:
"Corporate
Dot-ca Domains in Vogue"
87
per cent of respondents chose a domain name that referred to their company’s
name versus their products or services...
http://rtnews.globetechnology.com
May
17, 2002
From
clickZ.com:
"Talk
to Each Other Already!"
Consumers
who bought across multiple channels spent 30 percent more than those who
only bought on one channel. Failing to integrate brand experience can mean
missed opportunities...
http://www.clickz.com
May
15, 2002
From
E-Commerce Times:
"Retailers
Had a Happy Mother’s Day"
There’s
always a rise in shopping around a holiday. What the Web does best is
cater to people shopping at the last minute...
http://www.ecommercetimes.com
May
14, 2002
From
clickZ.com:
"Seniority
On The Web: The Fastest Growing Online Population"
Gearing
a campaign toward online seniors? Remember, it’s about the experience...
http://www.clickz.com
May
10, 2002
From
E-Commerce Times:
"Is
the Best Shopping Deal Really Online?"
Shoppers
expect bargains online, but fast delivery and a wide selection are more
important factors...
http://www.ecommercetimes.com
May
9, 2002
From
clickZ.com:
"Measure
and Analyze"
It
is critical to set up your goals, objectives, and measurements of success
prior to launch...
http://www.clickz.com
May
7, 2002
From
CNET:
"Why
Net Marketers Love Mom"
Moms
- one of the fastest-growing segments of Internet users - and possibly the
most extravagant when it comes to how much money they spend while
online...
http://news.com.com
May
6, 2002
From
Backbone Magazine:
"Back
to the Future"
Use
the Web to build another sales channel...
http://www.backbonemag.com
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