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About
Advertising
and Promotion
May
31, 2010
From
adCenter Community:
"Ten
Summer PPC Tips"
Make
sure you reformat your landing pages to have a summer appeal. A
summer feel seems to improve conversion especially if you pitch it as
summer offers and it feels like a limited time offer...
http://community.advertising.com
May
31, 2010
From
MarketingProfs.com:
"Social
Media Ad Spend Trails"
The
relatively small share of budget allocated to social media was a result of
three factors...
http://www.marketingprofs.com
May
28, 2010
From
ClickZ.com:
"SEM
Is Dead - Long Live Find and Influence Marketing"
As
consumers engage in broader forms of online content consumption, expect to
see a broader set of options emerge for advertisers, each of which is triggered
by keywords in order to put our content and our brands in front of
consumers within a relevant setting...
http://www.clickz.com
May
27, 2010
From
MarketingVOX:
"DIY
Online Ads and Other Marketing Tips for SMBs on a Shoestring Budget"
Important
for budget-conscious SMBs is the movement toward ad pricing based on
cost-per-action rather than cost-per-click...
http://www.marketingvox.com
May
27, 2010
From
MarketingProfs.com:
"When
Plain Is Good"
Under
the right conditions, a plain-text message might be more powerful - and
effective - than one rendered in HTML...
http://www.marketingprofs.com
May
26, 2010
From
ClickZ.com:
"The
Four Pillars of Social Media Marketing"
By
researching where, when, how, and why your audience and/or consumers are
interacting the way that they do, your social media marketing efforts will
be finely tuned and targeted for the right kind of engagement with them...
http://www.clickz.com
May
25, 2010
From
Social Media Today:
"11
Myths of Social Media Marketing"
Just
because there isn't an established cookie-cutter approach to social media
marketing success doesn't mean there are no rules. Don't be excessively
self-promotional, don't try to automate everything, be sincere, add
value...
http://socialmediatoday.com
May
24, 2010
From
InternetRetailer.com:
"Mobile
Ads Are Hot, But Search Ads Show Biggest Long-Term Growth"
Mobile's
projected spending this year is 1.3% of total projected online advertising
spend of $31.5 billion...
http://www.internetretailer.com
May
24, 2010
From
ClickZ.com:
"5
Myths About Your Subject Line"
Your
subject line can have a direct impact on your brand loyalty. Use it
wisely...
http://www.clickz.com
May
21, 2010
From
ClickZ.com:
"7
Ways to Increase and Retain Newsletter Subscribers"
One
newsletter rarely fits all. Your visitors have different interests,
different threshold requirements for taking action, and different moments
in their buying process. You must nurture relationships and provide key
content and offers at the right times in the visitor life cycle...
http://www.clickz.com
May
21, 2010
From
MarketingProfs.com:
"Social
Media Users More Positive About Brands"
95%
of consumers say they conduct some form of comparison shopping prior to
purchases. 46% use direct price-comparison websites and 35% use
blogs and other search related methods...
http://www.marketingprofs.com
May
20, 2010
From
eMarketer:
"Small
Biz Plans to Grow with Social"
Here
are the marketing tactics and tools that small businesses consider
important for marketing their business...
http://www.emarketer.com
May
20, 2010
From DM
News:
"Benefits
and Challenges to Implementing the Perfect Cross-Channel Campaign"
Most
organizations do not have a clear goal, strategy or metrics for contacting
customers and measuring performance across multiple vehicles...
http://www.dmnews.com
May
19, 2010
From
MarketingProfs.com:
"Blogging
Boo-Boos"
Several
marketing functions that can't be blogged, no matter how hard you try...
http://www.marketingprofs.com
May
19, 2010
From
eMarketer:
"Stepping
Up to ROI Measurement"
14
most important metrics for gaining actionable insight into online
marketing campaigns...
http://www.emarketer.com
May
19, 2010
From
Search Engine Watch:
"How
to be a Social Media Medic"
What
hasn't worked previously? Ask for feedback and listen to what people
have to say about your marketing - the Internet is filled with people who are
all too willing to discuss where you went wrong...
http://searchenginewatch.com
May
18, 2010
From DM
News:
"Better
E-Mail Is Three Steps Away"
Understand
how your customers buy and where the inflection or hesitation points
exist. Plan your e-mail nurturing to anticipate these points.
Leverage timing, parse information, or make specific offers to proactively
drive the process forward...
http://www.dmnews.com
May
17, 2010
From
MarketingProfs.com:
"Social,
Mobile, Video Marketing ROI Tough to Measure"
Marketers
cite conversion and the number of referrals as the top two metrics that
would give them the most actionable insight into social media campaigns,
followed by revenue, brand monitoring, visits per visitor, and competitor
brand monitoring...
http://www.marketingprofs.com
May
17, 2010
From
ClickZ.com:
"5
Ways to Extend Social Media's Reach"
Leverage
your marketing and corporate communications to promote offline social
media efforts. Use your website, current social media efforts (such
as blogs), in-store signage and flyers, and packages to promote meetings,
gather photographs, collect stories, receive comments, and get
questions...
http://www.clickz.com
May
15, 2010
From
comScore:
"1
Trillion Display Ads in Q1 2010"
U.S.
Internet users received a record 1.1 trillion display ads during the first
quarter, marking a 15-percent increase versus year ago. Total
display ad spending in Q1 reached an estimated $2.7 billion, with the
average cost per thousand impressions equal to $2.48...
http://www.comscore.com
May
14, 2010
From
eMarketer:
"Women
May Welcome Targeting"
More
than one-half of women say they form relationships with brands and
Websites, indicating that a pre-existing level of trust may be important
for ad targeting...
http://www.emarketer.com
May
14, 2010
From
MarketingProfs.com:
"Where
Does Your Blog Hurt?"
Decisions
regarding blog content, not to mention blog promotion strategies and
everything else, will become a lot simpler if you can with confidence
answer the question: Why does my company have a blog?
http://www.mpdailyfix.com
May
13, 2010
From
MarketingProfs.com:
"Email
Unsubscribe Benchmarks: Marketers
Offer More Control"
Presenting
multiple email management options in every email can be an effective
tactic for reducing unsubscribes...
http://www.marketingprofs.com
May
13, 2010
From
MarketingProfs.com:
"Dwell
Rate of Ad Engagement Impacts Conversion"
Marketing
campaigns that actively engage consumers online for longer periods of time
- by enticing them to dwell - are three times more effective at driving
brand-related Web searches...
http://www.marketingprofs.com
May
12, 2010
From
MarketingVOX:
"Five
Steps to Online Marketing Success"
Using
destination or downstream traffic tools, marketers can easily see where
their users go when they leave the site. Are they going directly to
a competitor, a search engine, or back to their favorite social network?
http://www.marketingvox.com
May
11, 2010
From
eMarketer:
"Is
the Click Still King?"
60%
of US marketers report they measure performance in click-throughs.
Fewer than two-fifths measure overall online marketing return on
investment...
http://www.emarketer.com
May
10, 2010
From
MarketingVOX:
"A
Day-By-Day Email Marketing Guide"
Deciding
on what day and what time of day to hit the send button on an email
marketing campaign is as important as actually crafting the message and selecting
which segmented group of customers will receive it...
http://www.marketingvox.com
May
7, 2010
From
eMarketer:
"Boosting
Conversion with More Engaging Ads"
High-dwell
campaigns lead to a 39% increase in brand-related keyword searches on the
part of exposed users...
http://www.emarketer.com
May
7, 2010
From
ClickZ.com:
"8
Things I Wish Everyone Knew About E-Mail Marketing"
E-mail
creative is very different in almost every element than any other
marketing creative, including other digital mediums...
http://www.clickz.com
May
6, 2010
From
ClickZ.com:
"Cross-Promotions:
Do's and Don'ts"
Don't
start sending other newsletters to your primary audience and then require
them to opt out if they don't want to receive them...
http://www.clickz.com
May
6, 2010
From
ClickZ.com:
"Looking
For the Look-Alikes"
While
retargeting focuses on revisiting consumers who have already had
meaningful contact with an advertiser's brand, look-alike targeting acts more
as a direct response tool to get a message in front of the best candidate
consumers with the expectation that they will be more likely to take
action immediately...
http://www.clickz.com
May
5, 2010
From
ClickZ.com:
"Change
the Message for the Medium"
With
hundreds of ways to get your message in front of prospective customers,
which ones work best for you?
http://www.clickz.com
May
4, 2010
From Hubspot:
"Inbound
Marketing Channels Deliver Lower Cost Per Lead"
Businesses
spending 50% or more of their marketing budget on inbound marketing
activities spend 60% less per lead than businesses spending more than 50%
of their marketing budget on outbound activities...
http://www.hubspot.com
May
3, 2010
From
ClickZ.com:
"Disabled
Images in E-mail Disable Interest"
Small,
inexpensive changes to the way your e-mail messages are designed and coded
can have a huge impact on your results when images are blocked...
http://www.clickz.com
May
1, 2010
For
MarketingProfs.com:
"The
Future of Email Marketing"
Email
marketing generated an ROI of $43.62 for every dollar spent on it in
2009. The expected figure for 2010 is $42.08...
http://www.mpdailyfix.com
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About
Customer
Service
May
25, 2010
From
InternetRetailer.com:
"Consumers
Who First Shop Stores Less Satisfied After Buying Online"
Common
problems for store-to-web shoppers included consumers' inability to find
the same product at the same price on retail web sites after visiting a store...
http://www.internetretailer.com
May
24, 2010
From
ClickZ.com:
"Usability
Basics for Landing Page Design"
Do
visitors know what their options are by visually inspecting the
page? Is your navigation prominent enough, consistent, and placed in
a conventional location?
http://www.clickz.com
May
21, 2010
From
Practical eCommerce:
"Four
Tips For Language Translation, Optimization"
While
there is often overlap in popular search terms between languages, the
direct dictionary translation may not be a key search term in your target
country or language, and using the wrong keywords will wreak havoc
on your search engine rankings...
http://www.practicalecommerce.com
May
19, 2010
From
Practical eCommerce:
"Website
Terms and Conditions"
Requiring
some affirmative action to agree to your terms and conditions is the best
way to make sure your customers have proper notice of your website's terms
and conditions...
http://www.practicalecommerce.com
May
18, 2010
From
ClickZ.com:
"Why
Negative Reviews Are a Gift"
With
a mix of both positive and negative reviews, customers are better informed
about the features of your products or services - and informed customers
make more purchases...
http://www.clickz.com
May
13, 2010
From
ClickZ.com:
"Don't
Get in the Way of Your Customer Online"
Stop
asking what your customer can do for your online marketing efforts and
start asking what you can do for your customer online...
http://www.clickz.com
May
12, 2010
From
Search Engine Watch:
"Managing
Your Inventory Isn't Just for Overnight Stock Boys"
With
an out of stock item, it's better not to redirect it from the normal
product page...
http://searchenginewatch.com
May
11, 2010
From
ClickZ.com:
"Want
More Actions? Leverage the Point of Action"
Point-of-action
assurances allow you to handle the possible objections or concerns your
visitors have just as they are ready to complete an action and without
them having to go anywhere else on your website to look for the answer...
http://www.clickz.com
May
7, 2010
From CNET:
"Online
Shopper Satisfaction Rises"
Compared
to unhappy consumers, a happy online shopper is 73 percent more likely to
purchase an item via the Net, 72 percent more likely to recommend it, and
47 percent more likely to buy it offline...
http://news.cnet.com
May
4, 2010
From
Practical eCommerce:
"Ten
Great Ecommerce Ideas"
Include
your telephone number in the main title tag of your home page. This
way, someone can call you without visiting your home page, because the
phone number will also appear, in bold-face, in search results...
http://www.practicalecommerce.com
May
3, 2010
From
E-Commerce Times:
"Harnessing
the Power of Community for E-Commerce Success"
The
content customers generate around your brand experience is as valuable as
the official content that you are publishing; consumers are more likely to
trust their peers over advertisements...
http://www.ecommercetimes.com
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About
Webstore
Management
May
28, 2010
From
InternetRetailer.com:
"Low
and High-Income Consumers Drive e-Sales Growth"
The
top and bottom income categories accounted for 90% of the Q1 2010 growth
in online sales...
http://www.internetretailer.com
May
27, 2010
From
Practical eCommerce:
"Too
Much Social Media?"
Product
niches and categories that have to do with people's hobbies and passions
are naturals for social media. Other products may be important, and
merchants might sell a great product line, but they do not generate the
same kind of community enthusiasm...
http://www.practicalecommerce.com
May
27, 2010
From
ClickZ.com:
"Link
Building for SEO"
If
you are just getting started with link building, or perhaps you've just
launched a website, a good foundation is to begin with some of the quality directories
that exist...
http://www.clickz.com
May
26, 2010
From
Retailer Daily:
"E-Commerce
Sales Performance Analysis Differs"
Online
retailers projected they would lose 1.2% of their online revenue to fraud
this year, compared to a rate of 1.4% reported from 2006-2008. This is
the lowest percentage revenue loss in history...
http://www.retailerdaily.com
May
26, 2010
From
MarketingProfs.com:
"Show
'Em That SEO Sparkle!"
Search-engine
optimization provides several return-on-investment measures with a greater
potential impact on a company's bottom line than many traditional
tactics...
http://www.marketingprofs.com
May
26, 2010
From
ClickZ.com:
"Online
Media Tracking Methodology for Social Media"
Reliable,
meaningful social media metrics fall into three broad categories...
http://www.clickz.com
May
25, 2010
From
MarketingVOX:
"Local
Search Attracts Fraud Too"
Businesses
should claim their business listings at multiple local listing websites,
then regularly maintain and manage these local listings...
http://www.marketingvox.com
May
25, 2010
From
ClickZ.com:
"Analytics
Basics: Unique Visitors, New vs. Returning Visitors"
Some
Web analytics systems are better than others at producing correct unique
visitor counts for different time periods, so it's worth finding out how
yours works...
http://www.clickz.com
May
24, 2010
From
eMarketer:
"Building
Trust with Empowered Consumers"
The
top three sources that influenced purchase decisions for Internet users
are friends and family sought out for their opinion, friends and family
who offered their opinion, and online research...
http://www.emarketer.com
May
21, 2010
From
eMarketer:
"Driving
Online Sales with Video"
For
retailers planning a site redesign, adding video is the second-highest
priority, well behind social media tools but ahead of other popular
Website enhancements including customer reviews and personalized recommendations...
http://www.emarketer.com
May
20, 2010
From
InternetRetailer.com:
"E-Retail
Puts Together Back-to-Back Double-Digit Growth Quarters"
7.95%
of Q1 retail sales took place online, not counting purchases of groceries,
automobiles, fuel oil and restaurant meals...
http://www.internetretailer.com
May
20, 2010
From
ClickZ.com:
"A
Word About Content"
A
content strategy should inform the site-build itself, which means it has
to come before the architecture is developed. The nomenclature used
for navigational elements, the priority, emphasis, and order of included
content, the rate of change built into site maintenance plans, and the
source of new content should be built on audience research that is a key
part of a content strategy...
http://www.clickz.com
May
18, 2010
From
MarketingProfs.com:
"A
Rose by Any Other Name"
To
achieve smooth-and-easy SEO, you need to spell out who you are, plain and
simple, for the search engines - even if it means inserting a keyword in
your primary domain name...
http://www.marketingprofs.com
May
18, 2010
From
MarketingVOX:
"Research
Focuses on Unseen Online Ties"
Mass
influencers make up just 16 percent of all online Americans, but are
responsible for 80 percent of the brand impressions in online social
settings...
http://www.marketingvox.com
May
17, 2010
From
Search Engine Watch:
"Estimating
Word-of-Mouth Activity from Search Query Data"
When
adding search-enabled WOM insights to the other creative priorities
surrounding new content development, the net result is an airtight method for
populating an editorial calendar and positioning its content for maximum
visibility in search engines...
http://searchenginewatch.com
May
14, 2010
From
Search Engine Watch:
"The
Small Business SEM Survival Guide"
Getting
long tail traffic to your site is easy - and don't let any search marketer
tell you otherwise. Just keep adding quality content to your site on
a regular basis...
http://searchenginewatch.com
May
14, 2010
From
ClickZ.com:
"Notes
on the Convergence"
Now
that media platforms, media owners, and media consumers are in the same
space, we can let them interact, grow, and create...
http://www.clickz.com
May
13, 2010
From DM
News:
"Microsites:
The Next Big Thing"
That
bottom corner on your existing site with the header NEWS! doesn't exactly
scream excitement, regardless of how many exclamation points you use.
However, a microsite geared entirely toward your new product says we're
confident in the value of this offering, and we're putting our resources
behind it...
http://www.dmnews.com
May
12, 2010
From RIS
News:
"10
Best Tips to Jump Start Your Social Media Program"
Start
with a clear, written social media mission. Position your company as
a thought leader. Set strict branding guidelines...
http://www.risnews.com
May
12, 2010
From
MarketingProfs.com:
"Are
We There Yet?"
Search
is a meritocracy. The more you can do to show search engines that
your site is a valuable resource, the faster they will share that with
their users...
http://www.marketingprofs.com
May
11, 2010
From
Search Engine Watch:
"8
Things Website Owners Can Learn From Gordon Ramsay"
Too
much varied content won't help your site, so start cleaning up your
menu. Focus on the really important areas for your potential
visitors and create landing pages for these areas...
http://searchenginewatch.com
May
11, 2010
From
InternetRetailer.com:
"E-Commerce
Sites Moving to Hosted Payment Pages"
To
lower their direct responsibility for meeting payment security guidelines,
more e-commerce site operators are letting outside companies capture and
store consumers' card data and order information...
http://www.internetretailer.com
May
10, 2010
From
MarketingProfs.com:
"Social
Networks Influential,
Not Always Trusted"
Nearly
one-half of US consumers consider a brand message on a social network most
trustworthy when it's in the form of a discussion or recommendation from
friends, family, or contacts within a social networking site...
http://www.marketingprofs.com
May
10, 2010
From
Practical eCommerce:
"Six
Causes for Disappearing Ecommerce Sales"
A
defined review process - particularly after making site changes - can go a
long way toward avoiding situations that will hurt your business.
Site testing and statistics review should give you the insights you need
to rebuild sales...
http://www.practicalecommerce.com
May
8, 2010
From DM
News:
"Bridging
Your Website with Social Networks"
Traffic
to your website from a social media platform is, by its very nature, more
valuable than traffic from other sources...
http://www.dmnews.com
May
7, 2010
From
InternetRetailer.com:
"E-Retail
Grows by Double Digits as Average Ticket Rises"
E-commerce
grew 15.6% in April, the sector's ninth consecutive month of double-digit
growth...
http://www.internetretailer.com
May
6, 2010
From
eMarketer:
"Dealing
with Negative Online Word-of-Mouth"
Retailers
should have a plan in place and respond according to whether the problem
is an isolated event or situation, a systemic problem or a personal issue,
such as with a disgruntled customer who has a need for attention or a
desire to bait the retailer...
http://www.emarketer.com
May
6, 2010
From
Practical eCommerce:
"Should
You De-Index Outdated Web Pages?"
When
you ask if you should remove obsolete, highly-ranked content, the answer
is almost certainly no. Instead, update the content by revising it
and annotating it so that it continues to be useful and usable...
http://www.practicalecommerce.com
May
5, 2010
From
E-Commerce Times:
"Navigating
the Turbulent Waters of International E-Commerce"
To
serve customers well and tap into the growth in international e-commerce,
organizations must communicate accurate information at the point of sale
and then deliver on their promises...
http://www.ecommercetimes.com
May
5, 2010
From
Search Engine Watch:
"Search
Doesn't Only Happen on Search Engines"
The
purchase decision takes place before and after a keyword search. As
we interact online more than ever, this is becoming ever clearer and more measurable...
http://searchenginewatch.com
May
5, 2010
From
MarketingProfs.com:
"Pageviews
Down, Viewers Up!"
A
good SEO program can reduce pageviews. If search engines can better
find the most relevant content on your site and forward folks to it, this
will mean fewer pageviews, but happier visitors...
http://www.marketingprofs.com
May
4, 2010
From
ClickZ.com:
"Digitalization
of Retail"
As
technologies like digital signage, mobile, and touch- and gesture-based
interfaces bring new experiences to life, e-commerce has grown up.
It's more than electronic commerce; it's everywhere commerce...
http://www.clickz.com
May
4, 2010
From
eMarketer:
"Online
Retailers Socialize Shopping"
Customer
reviews have become a critical piece of the marketing puzzle, based not
only on consumer demand but also on the sales they deliver...
http://www.emarketer.com
May
3, 2010
From
InternetRetailer.com:
"Looking
Ahead to the Holidays"
The
more online retailers do to attract and engage throngs of holiday
shoppers, the more they need to ensure their infrastructure can handle the heavier
traffic...
http://www.internetretailer.com
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