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About
Advertising
and Promotion
March
27, 2002
From
clickZ.com:
"Your
Web Site Should Have an Opinion"
Tell
them why your product is so much better than your competitors'...
http://www.clickz.com
March
27, 2002
From Ipsos-Reid:
"Canadian
Internet Users Know What They Want When It Comes To Email
Marketing"
The
effectiveness of email marketing is double that of direct mail marketing
when encouraging Canadian Internet Users to opt-in to receive email
marketing on a regular basis...
http://www.angusreid.com
March
19, 2002
From
clickZ.com:
"E-Newsletters:
Advertise and Consent"
A
monthly, weekly, or even daily e-newsletter is often welcomed by the
recipient. The key is to provide subscribers with genuine value, not
simply a transparent advertising vehicle...
http://www.clickz.com
March
15, 2002
From
E-Commerce Times:
"Oops!
Your Web Site Is Out of Date"
E-tailers
should track how promotional and other supportive content correlates with
products...
http://www.ecommercetimes.com
March
6, 2002
From
MarketingProfs.com:
"Ten
Tasks for Tailoring Email Newsletter Content"
A
central pillar of successful relationship marketing through email
newsletters is delivering valuable content to your readers...
http://www.marketingprofs.com
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About
Customer
Service
March
28, 2002
From
E-Commerce Times:
"Web
Sites Bowing to Consumer Privacy Demands"
Commercial
enterprises should look at privacy as a benefit they could sell to their
customers, rather than as a detriment that restricts their ability to earn
profits...
http://www.ecommercetimes.com
March
21, 2002
From clickZ.com:
"Zero-Budget
Personalization"
Keep
costs to a minimum, while providing a lot of immediate value for current
and future customers...
http://www.clickz.com
March
18, 2002
From the
Pew Internet Project:
"Getting
Serious Online"
Time
online breeds competence and self-assurance for users; they are more
efficient at what they do online and what they use email to
accomplish...
http://www.pewinternet.org
March
7, 2002
From
clickZ.com:
"Designing
a 'My' Area"
Make
your users feel more secure about your site and understand viscerally that
what they are seeing is just for them...
http://www.clickz.com
March
4, 2002
From
E-Commerce Times:
"What
Sells Best Online"
For
retailing, the point is not to try and find one best channel, but to use
multiple channels and let the customer choose which one is best...
http://www.ecommercetimes.com
March
4, 2002
From
clickZ.com:
"It's
Not the Price, It's the Value"
Superior
value goes way beyond price, and it's superior value that keeps customers
coming back...
http://www.clickz.com
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About
Webstore
Management
March
30, 2002
From
Knowledge@Wharton:
"The
Failure of Customization"
Focus
on streamlining the shopping experience without over-customizing the
actual products or services being sold...
http://knowledge.wharton.upenn.edu
March
29, 2002
From
clickZ.com:
"Pick
One: Open Methodology or Slave to Technology"
If
you're have bottom-line responsibility, ask yourself: Who's in charge of
your business, the people or the technology...
http://www.clickz.com
March
28, 2002
From USA
Today:
"Web
Growth Slows, But Time Online Rises"
Users
overall spent 14% more time online in 2001 than in 2000, viewing 14% more
Web pages...
http://www.usatoday.com
March
27, 2002
From
E-Commerce Times:
"The
Seven Deadly Sins of E-Commerce"
One
of the things e-commerce companies have learned is that they have to
integrate their online and offline operations...
http://www.ecommercetimes.com
March
25, 2002
From
clickZ.com:
"Testing,
Testing, 1, 2, 3"
Testing
should serve the purpose of increasing your response or conversion rates
or helping you reduce costs...
http://www.clickz.com
March
25, 2002
From
E-Commerce Times:
"Canada
Closes E-Biz Gap with U.S."
E-commerce
in Canada showed tremendous year-over-year growth, totaling US$26.4
billion in 2001 - an increase of 69 percent over the 2000 figure of $15.6
billion. ..
http://www.ecommercetimes.com
March
21, 2002
From
E-Commerce Times:
"E-Commerce
Skips Recession"
According
to the U.S. Department of Commerce (DOC), e-commerce sales gained 19.3
percent year over year in 2001, although total retail sales grew by just
3.3 percent...
http://www.ecommercetimes.com
March
18, 2002
From HBS
Working Knowledge:
"Making
Your Company Ready For the Next Twenty-Five Years"
Internet
technologies will offer managers much more scope to define their company
in the most efficient way...
http://hbswk.hbs.edu
March
13, 2002
From
iMarketing News:
"Online
Retailers Get Back to Basics"
After
nearly a decade of learning what works in the online marketplace,
retailers are getting back to basics and focusing on factors that build
the bottom line...
http://www.imarketingnews.com
March
11, 2002
From
clickZ.com:
"Applying
the 80-20 Rule to Your Business"
Where
do we focus our energy? Ideally, on those 20 percent of pages that are
critical to the sales and buying processes and are required to maximize
conversions...
http://www.clickz.com
March
8, 2002
From
E-Commerce Times:
"Not
Your Grandma's Internet Yet"
E-tailers
will have to focus on utility and simplicity rather than on flashy design
and bleeding-edge functionality.. .
http://www.ecommercetimes.com
March
7, 2002
From
clickZ.com:
"Designing
Web Navigation: Traffic Light, Not Neon Light"
Making
navigation obscure, making it look like New York's Times Square, is not
artistic. It's bad Web design...
http://www.clickz.com
March
7, 2002
From eMarketer:
"Different
Age Groups Shopping Online"
A
majority of household shoppers with an annual income of between $45,000
and $70,000 (55%), and those making over $70,000 (50%) say they shop more
online in 2002 than they did in 2001...
http://www.emarketer.com
March
7, 2002
From
E-Commerce Times:
"Clutter
and Consumer Confusion"
Traditional
retailers will win the day online with their brand advantage. A confused
customer is going to head for the comfort of the known quantity...
http://www.ecommercetimes.com
March
6, 2002
From
E-Commerce Times:
"How
the Bricks Conquered the Net"
What
successful brick-and-clicks have in common are strong brand names and
clear paths that let shoppers move from one channel to another...
http://www.ecommercetimes.com
March
5, 2002
From
iMarketing News:
"Online
Shoppers Aging"
The
next generation of online shoppers will be quite a bit different than the
consumers who defined the Internet channel in its early years...
http://www.imarketingnews.com
March
4, 2002
From the
New York Times:
"Online
Shopping Gets a Lift From Experienced Net Surfers"
As
online users become more comfortable with the idea of shopping, and as
newcomers do the same in the next few years, the Internet shopping
population will not only grow briskly, but will reflect offline
demographics much more closely than today...
http://www.nytimes.com
March
1, 2002
From
E-Commerce Times:
"Shipping
Product: The E-Commerce Albatross"
Analysts
advise e-tailers to enable customers to buy products online and pick them
up in stores...
http://www.ecommercetimes.com
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