March
31, 2009
From
MarketingProfs.com:
"Seven
Tips for Marketing Events with Paid Search"
Create
an informative and engaging landing page. Be sure to answer the who, what,
where, when, and why questions instantly when someone arrives on your
site...
http://www.marketingprofs.com
March
31, 2009
From DM
News:
"Which
Is Better: Paid or Organic Search?"
Because
it can own as many keywords as make sense economically, PPC typically
drives far more total business than SEO...
http://www.dmnews.com
March
30, 2009
From
eMarketer:
"Search
Marketing Spending and Trends"
Even
if optimization's effects are not as obvious as paid search advertising,
SEO delivers longer-term results that support any search marketing
campaign...
http://www.emarketer.com
March
29, 2009
From
ClickZ.com:
"The
Value of Content Marketing"
Best
practices for using online content marketing to improve conversations with
and among your customers...
http://www.clickz.com
March
26, 2009
From
ClickZ.com:
"Spring
Cleaning Your Online Marketing Strategy"
Making
sure that your site meets audience needs, matches all corporate and brand
messaging, and is optimized for conversion will buoy the results of all
efforts and maximize the value of paid media online or off...
http://www.clickz.com
March
27, 2009
From
Internet News:
"Does
Search Advertising Need to Change to Grow?"
Advertisers
are seeking to squeeze more out of their campaigns - namely, improving
brand awareness and developing greater tie-ins with offline ads...
http://www.internetnews.com
March
25, 2009
From
MarketingProfs.com:
"Up,
Up, and Away!"
SEM
spending is forecast to reach $14.7 billion in 2009...
http://www.marketingprofs.com
March
25, 2009
From DM
News:
"Targeting
High-Value Online Segments Via E-Mail"
Top
spenders are more likely to be influenced by well-crafted e-mail programs,
but they are also more vulnerable to the effects of over-e-mailing...
http://www.dmnews.com
March
24, 2009
From
ClickZ.com:
"Why
E-Mail Matters More Than Ever"
Five
tips for making the most of your e-mail marketing efforts...
http://www.clickz.com
March
24, 2009
From
MarketingProfs.com:
"Improve
Your Email Marketing Through Segmentation"
Four
simple tips to be more successful with your segmentation...
http://www.marketingprofs.com
March
18, 2009
From
InternetRetailer.com:
"Marketers
Plan to Spend More Online and Aim to Measure Results Better"
43%
of marketers plan to increase spending on interactive and web media by up
to 5% this year, and 30% plan a bump of more than 5%...
http://www.internetretailer.com
March
18, 2009
From
MarketingVOX:
"Article-Based
Ads Spark Most Action, Pop-ups Least Loved"
Compared
with banner ads or other options, people respond better when they can read
an article, evaluate it, and then decide to click through for more
information...
http://www.marketingvox.com
March
17, 2009
From
Search Engine Watch:
"Better
Targeting = Better Leads: Demographics
for SMBs"
Applying
some small business common sense to demographic targeting can bring you
some great rewards, once you understand who wants to buy what you're
trying to sell...
http://searchenginewatch.com
March
16, 2009
From
ClickZ.com:
"The
Future of E-Mail:
Four
New Marketing Segments
You
Need to Know About"
Wannabes
are people who like your brand, but who need your help. They love
the offers and the deals. What are they looking for? For you
to tell them how to best work with you...
http://www.clickz.com
March
16, 2009
From
Search Engine Watch:
"Setting
up PPC Campaigns"
What's
the desired result? How will success be measured? What works
for one company may not work for you, so revisit your goals to ensure a
custom fit throughout this process...
http://searchenginewatch.com
March
13, 2009
From eMarketer:
"Trends
and Best Practices in E-Mail Marketing"
Look
at the activity of individual recipients on your list over the last six or
12 months, people that are fundamentally inactive - who haven't clicked, haven't
opened, haven't purchased - take 'em off your list...
http://www.emarketer.com
March
13, 2009
From
Search Engine Watch:
"Behavioral
Targeting: Profiling or Perfecting User Experience"
Behavioral
targeting lacks the beauty of search advertising, which captures users in
the midst of a conversion funnel, or of contextual advertising, which
at least catches users when they are thinking about a certain topic...
http://searchenginewatch.com
March
13, 2009
From
ClickZ.com:
"Six
International E-Mail Marketing Challenges"
Speaking
to audiences individually (segmenting) substantially lifts results.
Clearly the same will hold true when sending to multiple countries, each with
its own language, culture, and social mores...
http://www.clickz.com
March
12, 2009
From
eMarketer:
"Online
Coupons Clipping Along"
13%
of online coupons were redeemed in 2008, versus only a 1% redemption rate
for print coupons...
http://www.emarketer.com
March
11, 2009
From DM
News:
"How
Can I Turn Anonymous Web Visitors into Leads?"
The
Web is a great tool for casting a wide net and reaching millions of
potential customers, and with a few simple tweaks to your site, you can
take the anonymity out of the equation...
http://www.dmnews.com
March
11, 2009
From
InternetRetailer.com:
"Social
Network Ads Tough Sell to Gen Y Consumers"
Online
marketers need to look beyond placing conventional online ads on social
networks to make them work...
http://www.internetretailer.com
March
10, 2009
From DM
News:
"Search
Shift Fuels Recession-Friendly Keyword Strategy"
Advertisers
are beginning to shy away from expensive general terms because consumers
are not converting at same rate that they used to...
http://www.dmnews.com
March
6, 2009
From
E-Commerce Times:
"Turning
Your Company Web Site Into a Marketing Automation Tool"
Make
sure campaigns and events go up on a Web site at the right time and come
down before they get stale...
http://www.ecommercetimes.com
March
5, 2009
From
ClickZ.com:
"The
Final Digital Divide"
Your
Web site should be treated as the absolute epicenter of all things
marketing. Every ad should have a URL; every direct mailer should
have a Web-based call to action...
http://www.clickz.com
March
5, 2009
From DM
News:
"Five
E-Mail Marketing Rules to Remember"
Don't
forget the nuts and bolts of smart and effective e-mail marketing -
everything from using permission-based lists and good list hygiene to
using clear, valuable subject lines and solid design and messages...
http://www.dmnews.com
March
4, 2009
From
ClickZ.com:
"The
Inbox: New Business Incubator and Laboratory"
Ten
questions to assess how to improve upon past performance to get better
future results in e-mail marketing...
http://www.clickz.com
March
2, 2009
From DM
News:
"Marketing
to Moms"
One
common mistake marketers make is expecting women to go out of their way to
find out about a new product or campaign. You can't summon
them. You have to find them where they are - the Web sites they're
at, and the community groups they are part of, online and offline...
http://www.dmnews.com