March
31, 2008
From
eMarketer:
"Online
Heads for 10% of Total US Ad Spend"
This
year online advertising will grow to nearly $28 billion of total US ad spending...
http://www.emarketer.com
March
28, 2008
From
ClickZ.com:
"Recession-Proof
Your Online Marketing"
Turn
your analytics into customer insight. Each click is an action taken
by a real person. Learn why your customers do what they do on your
site...
http://www.clickz.com
March
27, 2008
From
MarketingProfs.com:
"Increase
Your Email Campaign's Power to Persuade, Move, Motivate, and Entice"
Consider
the From name as your company's inbox logo. Continually
changing or adding cute and tricky From names will actually create
a lack of consumer confidence your message's authenticity...
http://www.marketingprofs.com
March
24, 2008
From
ClickZ.com:
"E-mail
Marketing vs. E-mail Sales"
When
done well, efforts that aren't strictly promotional can drive more sales
or leads than your promotional e-mail...
http://www.clickz.com
March
19, 2008
From
MarketingProfs.com:
"A
Five-Point Email Marketing Service Provider Checklist"
According
to experts, 95% of all email sent out in 2007 was considered spam, meaning
there's a heck of a lot of unseemly people sending out junk email through
dirty servers...
http://www.marketingprofs.com
March
18, 2008
From
InternetRetailer.com:
"Search
Engine Marketing Spending Exceeds 2007 Projections"
Search
engine marketing spending in North American grew to $12.2 billion in 2007
from $9.4 billion in 2006...
http://www.internetretailer.com
March
18, 2008
From DM
News:
"Local
Search Blossoms"
Local
search campaigns are also increasingly a part of national marketing
strategies. Even companies without a local bricks-and-mortar
presence can do geo-targeted campaigns based on their customers' usage
habits and preferences in different areas...
http://www.dmnews.com
March
18, 2008
From
eMarketer:
"Online
Advertisers To Spend Through Turbulence"
The
greater ability to measure ads online will likely encourage marketers with
reduced budgets and marketers are finding that the audiences they need to
target are spending more of their media time on the Web...
http://www.emarketer.com
March
17, 2008
From DM
News:
"Measuring
the Impact of Offline Media Through Search"
Tracking
branded and relevant non-branded traffic to your site before and after
your offline marketing launch will allow you to determine the effectiveness
of offline media...
http://www.dmnews.com
March
13, 2008
From
MarketingProfs.com:
"Email
Etiquette - Use It, or Lose Business"
Subject
lines need to be precise, complete, and accurate. Write your subject
line as if it is the only piece of your email that the recipient will
read. Express your ideas concisely and vividly. Be specific...
http://www.marketingprofs.com
March
11, 2008
From
eMarketer:
"Online
Shops Put Search To Work"
More
than one-half of online merchants surveyed spend at least 40% of their budgets
on search engine marketing...
http://www.emarketer.com
March
11, 2008
From
ClickZ.com:
"U.S.
Women and the Internet"
In
terms of ads they found most useful, women named graphical display ads
their top choice, followed by e-mail newsletter ads, text ads, and video
ads...
http://www.clickz.com
March
4, 2008
From
MarketingProfs.com:
"Permission
Email Marketing:
Control
and Confirmation"
Put
your audience members in the driver's seat, allowing them control over
their communication choices, access to and use of their data, and even the
ultimate control to broaden, narrow, or end their relationship with you...
http://www.marketingprofs.com
March
3, 2008
From DM
News:
"Are
Multiple Touch Points
Always
Best?"
Cross-channel
marketing has potential when each marketing channel speaks to a unique
audience...
http://www.dmnews.com
March
3, 2008
From
MarketingProfs.com:
"What
Social Media Marketing Is Not"
Social
media is not a technique, a short-term project, an experiment, an event, a
one-shot deal, or a quick fix...
http://www.marketingprofs.com