March 29, 2007

From ClickZ.com:

"Don't Argue Local Search Semantics, Embrace Them"

Consumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts...

http://www.clickz.com

March 27, 2007

From E-Commerce Times:

"Can Web 2.0 Help Retailers Win Price Wars?"

Seventy-seven percent of online shoppers depend on consumer generated reviews and ratings, and shoppers who find them useful are more loyal to the stores that feature them, buying more frequently and returning products less often...

http://www.ecommercetimes.com

March 23, 2007

From ClickZ.com:

"Contingency Planning:

Best Practices"

Sites that can't complete an order due to technical difficulties must have a contingency shopping cart...

http://www.clickz.com

March 20, 2007

From ClickZ.com:

"Servicing Search:  A Better Ad Model?"

While consumers are driving the newest communication vehicles, most companies are still managing consumer relationships with buggy whips...

http://www.clickz.com

March 16, 2007

From iMarketing News:

"Single View of the Customer"

If the customer cannot look up the status of his or her purchase online, you have seriously degraded the shopping experience and he or she is unlikely to visit your site again...

http://www.dmnews.com

March 15, 2007

From InternetRetailer.com:

"Web Shoppers Dissatisfied with Returns Processes"

Biggest areas of dissatisfaction:  paying shipping costs for returns and standing in line at a post office...

http://www.internetretailer.com

March 9, 2007

From MarketingProfs.com:

"B2B Search Engine Optimization:

Driving Conversion"

Your goal is to identify who site visitors are and to develop a relationship with them - one that lets them get to know you, builds credibility and confidence in your company, and ultimately positions you as their preferred provider...

http://www.marketingprofs.com

March 8, 2007

From iMarketing News:

"The Customer Is Always Right"

It's crucial to any Web site's success to know how customers are using the site and design the experience to match key performance objectives...

http://www.dmnews.com

March 7, 2007

From E-Commerce Times:

"Dodging the Perils of Online Shopping"

A store really only needs to know where to ship, what to ship, and how you are paying for it.  They don't need nor should you provide anything beyond

that...

http://www.ecommercetimes.com

March 6, 2007

From eMarketer:

"Are Retail Sites Driving Consumers to Stores?"

Giving consumers the ability to research purchases from home is more powerful than just online sales figures would indicate...

http://www.emarketer.com

March 2, 2007

From ClickZ.com:

"Below the Tip of the Iceberg"

Just because prospects don't know how to search the way you hope they will doesn't mean they aren't qualified and ready to buy...

http://www.clickz.com

March 1, 2007

From ClickZ.com:

"The Long Tail of Local Search"

When consumers are looking online for the specific store to make their transactions at, sites with deep, relevant local information can help funnel consumers to your business...
http://www.clickz.com

March 30, 2007

From DM News:

"Copywriting For Better Online Retail SEO"

As more online shoppers begin shopping by searching, the words used in product names and descriptions become increasingly important...
http://www.dmnews.com

March 30, 2007

From ClickZ.com:

"Conversion Rate Optimization,
Upside Down"

Any optimization hierarchy must reflect visitors' needs as they approach your site, as well as your sales and conversion goals...
http://www.clickz.com

March 30, 2007

From DM News:

"Copywriting For Better Online Retail SEO"

As more online shoppers begin shopping by searching, the words used in product names and descriptions become increasingly important...
http://www.dmnews.com

March 28, 2007

From ClickZ.com:

"SEO Site Analysis:

Knowing the Score"

A great place to begin is with unique visitors from search engine referrals as a percentage of total unique visitors...

http://www.clickz.com

March 28, 2007

From iMarketing News:

"Affluent Shoppers Now Turning to Web"

Ninety-six percent of Americans whose annual income is more than $150,000 buy products and services online...

http://www.dmnews.com

March 26, 2007

From iMarketing News:

"Web Performance Can Make or Break the Brand"

In addition to having the right content logically organized, you need to keep a close watch on your site's download time, performance consistency and transaction success rates across all geographies and connection types...

http://www.dmnews.com

March 26, 2007

From ClickZ.com:

"Completing a Competitive Analysis and Defining a Target Audience"

The more you know about your readers, the better you can match content offerings to their interests...

http://www.clickz.com

March 22, 2007

From InternetRetailer.com:

"85% of Online Consumers Shop Online for Offline Purchases"

Consumers most frequently use multi-channel shopping for home furnishings, tools, men's apparel, sports and fitness products and major appliances...

http://www.internetretailer.com

March 22, 2007

From E-Commerce Times:

"Searchandising and the Zen of Online Retailing"

Adoption of faceted search, e.g. topics broken down into categories or attributes, is on the rise among online retailers...

http://www.ecommercetimes.com

March 21, 2007

From ClickZ.com:

"Diagnosing Search Traffic Drops"

The specific number of referring phrases is a terrific way to measure the quality of your content and its ability to rake in long-tail queries...

http://www.clickz.com

March 19, 2007

From iMarketing News:

"Savvy Retailers Use One Channel's Resources to Improve Results from Others"

Transitioning from a traditional retail model to a cross-channel one is an evolutionary process.  Six things to do to get started...

http://www.dmnews.com

March 19, 2007

From eMarketer:

"Jewelry Sales Make E-Commerce Sparkle"

Jewelry sales were the fastest-growing category of retail online commerce during the 2006 holidays...

http://www.emarketer.com

March 16, 2007

From InternetRetailer.com:

"Taking the Pulse of Consumers Key to Site Experience"

Most analytics today work from a web page-centric angle when what e-retailers most need is a customer-centric view...

http://www.internetretailer.com

March 14, 2007

From E-Commerce Times:

"Upgrading to a More Robust E-Commerce Platform"

Start off by looking at application components that make up an e-commerce ecosystem...

http://www.ecommercetimes.com

March 14, 2007

From eMarketer:

"Online Product Searches Begin Offline"

Over two-thirds of online consumers communicate about their search face to face...

http://www.emarketer.com

March 14, 2007

From ClickZ.com:

"From Good to Great Content"

Great content inspires users to make a purchase, request more information, sign up for a newsletter, make a reservation, or set up an appointment...

http://www.clickz.com

March 12, 2007

From InternetRetailer.com:

"The Price Is Right?"

Internet price transparency is creating challenges in cross-channel pricing for multi-channel retailers...

http://www.internetretailer.com

March 12, 2007

From ClickZ.com:

"Ten Steps for Developing an Effective E-mail Strategy"

Prioritize to identify which items are your biggest strengths and biggest weaknesses...

http://www.clickz.com

March 6, 2007

From DM News:

"E-Commerce Sales Hit $29.3 Billion in Q4"

Total e-commerce sales for 2006 were estimated at $108.7 billion, an increase of 23.5 percent from 2005...

http://www.dmnews.com

March 6, 2007

From E-Commerce Times:

"Desperately Seeking SEO"

An easy first step to search engine optimization is to make sure key content is in front of a firewall, outside of flash automations, and not written in complex or dynamic links...

http://www.ecommercetimes.com

March 5, 2007

From ClickZ.com:

"Web 2.0:  What Is It Really?"

Six elements that define the change in how we all think about and use the Web...

http://www.clickz.com