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About
Advertising
and Promotion
March
28, 2006
From
InternetRetailer.com:
"51%
of Internet Users Purchase from Opt-in E-mails"
Users
who make purchases from opt-in commercial e-mails are also likely to make
purchases from online ads...
http://www.internetretailer.com
March
29, 2006
From
eMarketer:
"E-Mail
Marketing: Best Practice Not Practiced?"
39%
of sites take three days or longer to reply - or do not respond at all...
http://www.emarketer.com
March
24, 2006
From
E-Commerce Times:
"Marketers
Go Fishing for Female Web Surfers"
Many
marketers use traditional mass media to drive Web traffic...
http://www.ecommercetimes.com
March
16, 2006
From
MarketingProfs.com:
"10
Tips for Running an Effective PPC Search Campaign"
Relevancy
is the most important element of PPC search engine marketing...
http://www.marketingprofs.com
March
13, 2006
From DM
News:
"Optimizing
Creative for Context"
By
making some minimal changes to an ad's creative, the marketer can expand
the reach of the same product to new audiences by displaying the ad
outside the traditional and obvious category...
http://www.dmnews.com
March
10, 2006
From DM
News:
"Small
E-Mail Lists Perform Better"
Open
and click-through rates are much higher for small e-mail lists compared
with large ones, stressing the need for list segmentation...
http://www.dmnews.com
March
8, 2006
From MarketingProfs.com:
"Is
Your Cost-per-Click Advertising Actually Profitable?"
Segment
and identify customers acquired through each online channel...
http://www.marketingprofs.com
March
2, 2006
From
iMarketing News:
"Merchants
Find Creative Ways to Drive Conversion Rates"
Driving
online conversion rates isn't too different from what retailers having
been doing for a long time: finding the right sales proposition that
will make consumers buy your products...
http://www.dmnews.com
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About
Customer
Service
March
24, 2006
From
ClickZ.com:
"Five
Barriers to Customer Entry"
Most
sites will only let you customize your view of the site if you register. Why?
http://www.clickz.com
March
22, 2006
From
InternetRetailer.com:
"Why
Canada's Close By and Far Away"
When
going to international markets, don't leave it to the consumers to
reconcile price and currency conversion and figure out shipping and
handling costs...
http://www.internetretailer.com
March
22, 2006
From
TechWeb News:
"Want
To Lose Business? Ignore
Customer Email"
Besides
the damage to customer loyalty and retention, failing to respond quickly
to email requests is also driving up costs, since ignored customers will
often pick up the phone and call a customer service representative...
http://www.techweb.com
March
20, 2006
From
iMarketing News:
"10
Reasons People Don't Buy From You"
Prospects
feel more comfortable once they know whom they're buying from...
http://www.dmnews.com
March
20, 2006
From DM
News:
"Retailers
Can Boost E-Mail Lists, Even During Opt-Out"
Providing
a "preference center," which offers other e-mail lists and asks
for customer feedback, gives consumers a chance to rethink opting out...
http://www.dmnews.com
March
15, 2006
From
ClickZ.com:
"Up-and-Coming
E-Marketing Channels"
Understand
the issues that face your customers. This isn't the same as
understanding the reason why they should buy your product...
http://www.clickz.com
March
10, 2006
From
ClickZ.com:
"Gaining
Trust Online"
Combining
trustworthiness, relevancy, and brand isn't simple. Your company
must appear authoritative and trustworthy. It also must appear
personal and relevant. It must speak a language your audience
understands, without intimidating them. It must also have the tone
of a knowledgeable source...
http://www.clickz.com
March
7, 2006
From
iMarketing News:
"Online
Shoppers Like Rich Internet Application"
Work
closely with target audiences to understand their needs, goals and expectations
and then design rich Internet experiences to meet those goals...
http://www.dmnews.com
March
3, 2006
From
ClickZ.com:
"Persuasion
Scenarios"
What
site do you think will have a better overall conversion rate, the one that
accounts for all its complex buying scenarios or the one trying to stuff
prospects into a simple conversion funnel or
two?
http://www.clickz.com
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About
Webstore
Management
March
31, 2006
From
ClickZ.com:
"Keyword
Testing and Expansion Done Right"
There
are unconventional ways to generate keywords...
http://www.clickz.com
March
30, 2006
From
ClickZ.com:
"More
Than a Press Release: Extending Your Online PR Efforts"
PR
isn't just about the press release; it's about connecting with
customers...
http://www.clickz.com
March
27, 2006
From
ClickZ.com:
"Consumers
Not Thrilled With Local Info Sources"
Of
all of sources for local shopping information, newspapers satisfied the
most respondents, Internet search engines came in second...
http://www.clickz.com
March
23, 2006
From
MediaBuyerPlanner:
"Three
of Five Consumers Respond Best to Contextual Targeting"
Those
with annual household incomes above $75,000 are roughly twice as likely to
respond to demographic, geographic and behavioral online targeting...
http://www.mediabuyerplanner.com
March
23, 2006
From
ClickZ.com:
"Online
Brand Metrics Revealed"
Exit
surveys have shown as much as 60-70 percent of in-store purchases now originate online...
http://www.clickz.com
March
21, 2006
From
InternetRetailer.com:
"Retailers
that Don't Encrypt Customer Data Risk Database Breach"
Retailers
shouldn't be storing confidential data - such as credit card account
numbers - related to a purchase once the sale is completed...
http://www.internetretailer.com
March
17, 2006
From
ClickZ.com:
"Why
in Web Analytics Does No One Ask, Why?"
In
a world of thousands of marketing allocation and messaging choices, businesses
require a methodology for modeling customer behavior...
http://www.clickz.com
March
15, 2006
From
iMarketing News:
"E-Mails
Sent on Friday Get Highest Open Rates"
Sundays
have the highest average click-through rate but low open rates...
http://www.dmnews.com
March
14, 2006
From
ClickZ.com:
"Leveraging
On-Site Search Data"
Review
different search terms and group them in common categories. What
types of things are people searching for? Look for common patterns
or large percentages of people searching for the same thing or the same
types of things...
http://www.clickz.com
March
10, 2006
From
E-Commerce Times:
"Majority
of Web Sites Lack Search Savvy"
Web
search and site search, even though they seem similar are really very
different things...
http://www.ecommercetimes.com
March
9, 2006
From
MarketingProfs.com:
"SEO
Copywriting: Does Search Friendly Mean Human Readable?"
The
middle ground is based on some simple SEO best practices, applied through
the skills and talents of a good copywriter...
http://www.marketingprofs.com
March
8, 2006
From
ClickZ.com:
"Searchers
Still Like to Buy Offline"
Study
finds if you do search marketing and don't carefully measure and analyze
important metrics such as ROI, cost per acquisition and offline conversion
rates, you may be misallocating resources and missing significant
opportunities...
http://www.iprospect.com
March
6, 2006
From CNET:
"Your
Personal Shopper With the Initials RSS"
Retailers
with a dynamic product mix and customers who are passionate about new
products are particularly well suited to RSS feeds...
http://news.com.com
March
1, 2006
From DM
News:
"Holiday
Web Shoppers Disappointed by Lack of Unique Items"
Merchandise
is at the core of every multichannel business, and
merchants have to do a
better job at finding new merchandise for the consumer...
http://www.dmnews.com
March
1, 2006
From
Strategy+Business:
"The
Hidden Costs of Clicks"
Understanding
the cost-to-serve dynamics is more important than ever as online retailing
continues its growth spurt...
http://www.strategy-business.com
March
1, 2006
From
ClickZ.com:
"Site
Maps and SEO"
A
well-constructed site map is fundamental to visibility on the Web...
http://www.clickz.com
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