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About
Advertising
and Promotion
March
29, 2005
From
E-Commerce Times:
"Target,
Don't Frustrate"
An
intelligent online campaign should employ a network that effectively
bridges the advertiser, publisher and qualified consumer...
http://www.ecommercetimes.com
March
23, 2005
From
MarketingProfs.com:
"How
to Make Your Web Site a Lead-Generation Machine"
Include
unique Web addresses or landing pages for each offline marketing piece...
http://www.marketingprofs.com
March
22, 2005
From DM
News:
"How
Permission-based Email Drives Sales, Leverages Customer Relationships and
Creates Powerful Brand Loyalty"
10
rules for successful permission-based email marketing...
http://www.dmnews.com
March
17, 2005
From
clickZ.com:
"Online
Marketing Costs a Fortune. Or Does It?"
Three
Web marketing myths debunked...
http://www.clickz.com
March
16, 2005
From
MarketingProfs.com:
"Six
Email Marketing Reminders"
Are
you integrating your email efforts with other marketing vehicles?
http://www.marketingprofs.com
March
4, 2005
From
clickZ.com:
"Why
the Banner Ad Refuses to Die"
Banners
are still around because they work...
http://www.clickz.com
March
1, 2005
From
iMarketing News:
"Search
Engine Marketing Not Simply a Numbers Game"
Search
engine marketing is not simply picking a number of words and throwing them
into the title tag of a website...
http://www.dmnews.com
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About
Customer
Service
March
25, 2005
From
clickZ.com:
"Thank
You For Your Order. Now, Leave!"
Web
sites have a major advantage over the real world. The cash register
doesn't have to be next to the exit door. Users should be encouraged
to stick around and explore as much of our companies as possible...
http://www.clickz.com
March
17, 2005
From
iMarketing News:
"Stores,
Web, Catalogs Grow Interchangeable"
Consumers
expect all aspects of the retailer supply chain to work seamlessly with
each other in order to deliver a single, united customer experience...
http://www.dmnews.com
March
11, 2005
From
clickZ.com:
"Bludgeon
Not Thy Potential Customer"
Make
certain your brand isn't used as a sledgehammer to get a consumer's attention...
http://www.clickz.com
March
10, 2005
From
clickZ.com:
"Search
and Retain: The Search/E-Mail Combo"
Inform
visitors of all the value-added services and support they'll receive as
e-customers...
http://www.clickz.com
March
9, 2005
From DM
News:
"Current
E-Mail Practices Hitting Plateau"
Think
about personas and purchase scenarios. How can e-mail support the
consumer's goal?
http://www.dmnews.com
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About
Webstore
Management
March
31, 2005
From
InternetRetailer.com:
"Manufacturers
Seek Channel Conflict Workarounds"
Manufacturers
responding with a variety of online strategies built around different
pricing and different merchandise...
http://www.internetretailer.com
March
28, 2005
From
clickZ.com:
"Eye-Tracking
Data and SEO: Keep It In Perspective"
Creating
user-friendly, intuitive search pages isn't as easy as one might think...
http://www.clickz.com
March
25, 2005
From
MarketingProfs.com:
"Search
Optimization, Not Search Engine Optimization"
What
you need to focus on is task optimization...
http://www.marketingprofs.com
March
24, 2005
From
InternetRetailer.com:
"Most
Online Shoppers Visit Aggregator Sites First"
Internet
shoppers visit an average of four online retailers before choosing which
one to buy from...
http://www.internetretailer.com
March
23, 2005
From TechWeb News:
"Search
Engines' Retail Influence Grows; Newspapers' Role Declines"
Fully
70 percent of U.S. households now use the Internet to find local merchants
and services...
http://www.techweb.com
March
21, 2005
From
clickZ.com:
"Local
Search: Convert and Win"
The
greatest conversion opportunity in some markets is in targeting keywords
that convert offline...
http://www.clickz.com
March
21, 2005
From
Nielsen//NetRatings:
"Internet
Usage Shows Mature Growth"
Americans
spend on average nearly 14 hours online each month...
http://www.nielsen-netratings.com
March
21, 2005
From iMarketing
News:
"10
Ways Web Site Text Can Affect Your Reader's Buying Decision"
Poor
spelling or sentence syntax will take your reader out of your copy immediately...
http://www.dmnews.com
March
18, 2005
From
clickZ.com:
"Create
Landing Pages That Convert"
Each
successful landing page answers four questions...
http://www.clickz.com
March
16, 2005
From
clickZ.com:
"How
HTML Code Affects E-Mail Deliverability"
How
do you minimize or eliminate HTML filtering problems at ISPs? Four
suggestions...
http://www.clickz.com
March
15, 2005
From
The Globe and Mail:
"Inbox
Nightmare Near End?"
For
the first time in four years, the volume of unsolicited or spam e-mails
has declined...
http://www.globetechnology.com
March
15, 2005
From
clickZ.com:
"Web
Analytics Data: Share It to Maximize Value"
The
key to getting different people to use Web analytics data is to help them
focus on the aspects that can help them do their jobs better...
http://www.clickz.com
March
14, 2005
From
clickZ.com:
"Consumers
Delete Cookies at Surprising Rate"
Nearly
40 percent of Internet users delete cookies from their primary computers
on at least a monthly basis...
http://www.clickz.com
March
9, 2005
From
Internet News:
"Are
Your Visitors Seeing What You Think?"
If
your Web page bears a dominant image, such as a product "beauty
shot," put it on the left side of the page...
http://www.internetnews.com
March
9, 2005
From
MarketingProfs.com:
"It's
a Woman's World (Wide Web)"
30%
of women say that a bad Web site will not only induce them to shop
somewhere else online but may also make them less likely to buy from the
same company offline...
http://www.marketingprofs.com
March
8, 2005
From
InternetRetailer.com:
"Online
Sales Soar 41%"
Online
retail sales for the week ending February 13 reach $1.79 billion...
http://www.internetretailer.com
March
7, 2005
From
clickZ.com:
"The
Search Continuum"
80
to 90 percent of conversions generated by searches in your online vertical
take place offline...
http://www.clickz.com
March
3, 2005
From
InternetRetailer.com:
"Tracking
the Origin of the Order"
Even
when information on the original order source is tenuous or non-existent,
several workarounds can still point logically toward the likely channel
source...
http://www.internetretailer.com
March
2, 2005
From
MarketingProfs.com:
"How
to Create Reader Personas"
Aim
to have no more than three core reader personas for your Web site...
http://www.marketingprofs.com
March
2, 2005
From
InternetRetailer.com:
"Canadian
E-Commerce Market Is Catching Up to U.S."
The
make-up of the Canadian market has shifted to 55% women, 45% men...
http://www.internetretailer.com
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