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About
Advertising
and Promotion
March
31, 2004
From CNET:
"New
Wave of Web Ads On the Way"
A
new generation of online advertising "lite" that's more
effective and less annoying than some current methods...
http://news.com.com
March
30, 2004
From DM
News:
"Avoid
Online Sizzle for Sizzle's Sake"
Here
are some classic direct marketing rules and how they can be used to
deliver better online creative...
http://www.dmnews.com
March
25, 2004
From
iMedia Connection:
"Long
Live the Banner"
Consumers
are more willing to tolerate advertisements when they are perceived to be
around or in between content as opposed to feeling that the content is
being blocked by the ads...
http://www.imediaconnection.com
March
22, 2004
From
clickZ.com:
"Ass-Backwards
SEM"
Online
marketers are so busy fiddling with pay-per-click search advertising
campaigns, they've lost sight of their bigger problem: Web sites
with low conversion rates...
http://www.clickz.com
March
17, 2004
From
InternetRetailer.com:
"Internet
Coupons Are Market Research Tools"
Within
Internet couponing, different distribution strategies will produce
different results...
http://www.internetretailer.com
March
15, 2004
From DM
News:
"Web
Won't Drive Paper Catalogs Away"
Though
paper catalogs are essential, having a Web copy is worth the effort and
will be increasingly profitable in the years ahead...
http://www.dmnews.com
March
11, 2004
From
iMarketing News:
"8
Affordable Ways to Drive Web Traffic"
Put
a limit on how much you spend per day...
http://www.dmnews.com
March
9, 2004
From
iMarketing News:
"Many
Small Businesses Still Cool to Paid Search"
Search
engines eagerly looking to tap small-business advertising...
http://www.dmnews.com
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About
Customer
Service
March
26, 2004
From
InternetRetailer.com:
"Be
Wary of Mixing External and Internal Customer Data"
Take
into account what all the data mean to the business issues you're dealing
with...
http://www.internetretailer.com
March
23, 2004
From ABC
News:
"Web
Shoppers Get Instant Sales Pitch"
Marketers
instant message potential consumers as they shop online...
http://abcnews.go.com
March
16, 2004
From
eMarketer:
"Effects
of Poor Privacy Policies"
26%
of respondents say they if they are not happy with a site's privacy
policy, they will leave that site...
http://www.emarketer.com
March
11, 2004
From
clickZ.com:
"Consumers
to Retailers: You're Fired!"
Do
a better job sending more relevant e-mail communications based on
interests and past purchase behavior...
http://www.clickz.com
March
8, 2004
From E-Commerce Times:
"Customer
Retention: The Art of the Follow-Up"
Too many
companies try to get the customer to buy something else before they've
made sure that the customer is satisfied with what they already have...
http://www.ecommercetimes.com
March
2, 2004
From
iMarketing News:
"Web
Is Major Awareness Builder for Consumers"
A
direct link exists between the growth in Internet use for researching
purchases and the decline in impact of the salesman...
http://www.dmnews.com
March
1, 2004
From
iMedia Connection:
"You
CAN Tell How You're Selling Offline"
The
Internet is the tracking source that enables us to close the loop and see
what happened after the visitor left the Web site and went shopping...
http://www.imediaconnection.com
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About
Webstore
Management
March
31, 2004
From
eMarketer:
"Busy
Women Choose the Internet"
The
Internet was most cited, compared to other forms of media, as a "very
important" source for making retail shopping decisions...
http://www.emarketer.com
March
29, 2004
From
clickZ.com:
"Design
Matters"
Search
friendliness is an essential component of site design...
http://www.clickz.com
March
29, 2004
From the
New York Times:
"Broad
Gains in Online Shopping"
Encouraging
the move to online shopping is the additional effort online retailers have
put into making the virtual shopping experience a lot more like the real
world one...
http://www.nytimes.com
March
26, 2004
From
clickZ.com:
"End
the One-Page Site Visit"
What
to do you do with traffic once it lands on your site? How do you get
visitors to take the first action and click deeper?
http://www.clickz.com
March
25, 2004
From the
New York Times:
"For
Some Internet Users, It's Better Late Than Never"
The
ranks of Americans over 65 who use the Internet have jumped by 47 percent
since 2000, making them the fastest-growing group to embrace the online
world...
http://www.nytimes.com
March
24, 2004
From
clickZ.com:
"The
Better to Tease You With"
Many
sites forget the art of a good tease in their rush to hit the right
keywords and satisfy harried Web users...
http://www.clickz.com
March
23, 2004
From
clickZ.com:
"U.S.
Web Usage and Traffic, February 2004"
While
there were much fewer at-work users than there were at home, the working
Internet population spent more time online and surfing...
http://www.clickz.com
March
22, 2004
From
InternetRetailer.com:
"Web
Content That Sells"
Using
effective "personas" help designers and copywriters focus their
efforts on satisfying real customer needs rather than resorting to
personal preferences, habit, or a competitor's practices...
http://www.internetretailer.com
March
19, 2004
From
E-Commerce Times:
"Fastest
Sites in E-Business"
Web
users are accustomed to quick-loading pages - and if a site is sluggish,
they often go elsewhere...
http://www.ecommercetimes.com
March
19, 2004
From
clickZ.com:
"Seven
Conversion Rate Concepts for the Final Exam"
Each
page a prospect visits must help satisfying her needs, answer her
questions, and move her one step further in the buying process...
http://www.clickz.com
March
19, 2004
From CNET:
"U.S.
Net Access"
Internet
penetration for women aged 35 to 54 is 81.7 percent, compared with 80.2
percent for men in the same age group...
http://news.com.com
March
18, 2004
From
InternetRetailer.com:
"Demand
for Multi-Channel Analytics Reporting on the Rise"
Use
data gathered online in store merchandising decisions...
http://www.internetretailer.com
March
17, 2004
From
iMedia Connection:
"Increased
Profitability Through Innovative Multi-Channel Retail Strategies"
Consumers
don't think in terms of one channel versus another. They think in
terms of satisfying their needs...
http://www.imediaconnection.com
March
17, 2004
From
MarketingProfs.com:
"Web
Metrics Versus Web Analytics"
Web
metrics focuses on all things related to the Internet as a whole.
Web analytics concerns itself with what goes on inside a particular Web
site...
http://www.marketingprofs.com
March
12, 2004
From
clickZ.com:
"No
Such Thing as a Digital Salesperson?"
If
you believe a Web site won't make your sales, then I'm sure you'll be
right...
http://www.clickz.com
March
11, 2004
From
MediaPost:
"Internet
Is the Medium Moms Rely on Most"
Moms
now use the Internet almost twice as much as they watch TV...
http://www.mediapost.com
March
10, 2004
From
MarketingProfs.com:
"Page
Titles That Attract Readers"
If
you want people to find your content easily via search engines, bookmark
lists and other common online way-finding tools, it's important to
understand what a page title is, how to specify it and what makes a
successful page title...
http://www.marketingprofs.com
March
5, 2004
From
clickZ.com:
"Accurate
Analytics Require Cookies"
Options
and preferred setups to track visitors and define sessions for your
site...
http://www.clickz.com
March
4, 2004
From DM
News:
"Keep
Pace With Changes to Tap Into Online Growth"
Here
are six key areas for retailers looking to capitalize on online growth...
http://www.dmnews.com
March
4, 2004
From
InternetRetailer.com:
"Beyond
Basic URLs, e-Retail Sites Move Toward Transaction Monitoring"
Transaction
monitoring looks at a multi-step process that involves visiting a number
of URLs on the site, including cookies, tracking information, or session
IDs...
http://www.internetretailer.com
March
4, 2004
From
clickZ.com:
"How
More Data Can Run You Off Track"
Don't
buy expensive analytics tools or CRM solutions before you understand what
information you require...
http://www.clickz.com
March
2, 2004
From
clickZ.com:
"Why
Is as Vital as What"
Behavioral
data can tell you what's happening and where. Attitudinal data can tell
you why...
http://www.clickz.com
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