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About
Advertising
and Promotion
March
31, 2003
From
MarketingProfs.com:
"How
to Turn an Email Marketing Disaster Into Profit"
When
in trouble, don't deny your mistake...
http://www.marketingprofs.com
March
25, 2003
From
Nielsen/NetRatings:
"Top
Traditional Advertisers Increase Share of Online Ads"
Increased
usage by the heavy hitters of advertising clearly signals their
recognition of the validity of the Internet as an effective ad medium...
http://www.nielsen-netratings.com
March
21, 2003
From
clickZ.com:
"Search
-- Look No Further"
Search
is the workhorse of interactive marketing. It's not expensive.
It's not
glamorous. It works...
http://www.clickz.com
March
17, 2003
From the
New York Times:
"Consumers
Downloading Coupons"
Consumers
downloaded about 242 million coupons last year, 111 percent more than in
2001...
http://www.nytimes.com
March
14, 2003
From
clickZ.com:
"Talk
Amongst Yourselves"
Web
sites and online marketing play an important role in helping people make
purchase decisions...
http://www.clickz.com
March
5, 2003
From
MarketingProfs.com
"Why
Readers Prefer Text or HTML"
People
want to get to the part of the email they are interested in quickly and
easily, without distractions...
http://www.marketingprofs.com
March
3, 2003
From
Internet News:
"E-Mail
Aided E-Commerce Holidays"
Click-through
rates for HTML e-mails were nearly twice that of text...
http://www.internetnews.com
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About
Customer
Service
March
28, 2003
From
clickZ.com:
"Shopus
Interuptus"
What
gives with forcing shoppers to register before you let them check
out? An absurd, insatiable hunger for data causes thousands of
transactions to be abandoned daily...
http://www.clickz.com
March
25, 2003
From
clickZ.com:
"The
Real Decision Makers"
Overwhelming
evidence shows brand purchase decisions are increasingly being made by the
children of the household...
http://www.clickz.com
March
24, 2003
From
clickZ.com:
"The
Future of E-Mail"
Permission-based
newsletters will emerge as the preferred way to establish relationships...
http://www.clickz.com
March
12, 2003
From
clickZ.com:
"Respect:
Last Word of Advice for Online Copywriters"
Serve
the needs of the reader before you serve the needs of the organization or
yourself...
http://www.clickz.com
March
7, 2003
From
clickZ.com:
"Writing
With Global Reach"
Grammatically
correct and typos-free writing is enormously important...
http://www.clickz.com
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About
Webstore
Management
March
31, 2003
From
Internet News:
"Apparel
Sales Apparent Online"
Fashion
shopping sites are among the most popular destinations for women...
http://www.internetnews.com
March
28, 2003
From
eMarketer:
"Customer
Satisfaction Free Shipping vs. Profit Dipping"
Retailers
have employed a number of different features to incentivize purchases
online...
http://www.emarketer.com
March
26, 2003
From
clickZ.com:
"A
Solution to the Multichannel Challenge: Smart Submission"
Multichannel
communications is already happening today at most companies - it's just
happening more often to companies rather than by them...
http://www.clickz.com
March
24, 2003
From
iMarketing News:
"Proving
Web Site Value"
Focus
on measuring the vital key variables rather than the numerous trivial
variables a Web site could produce...
http://www.dmnews.com
March
21, 2003
From
eMarketer:
"Cross-Channel
Retail: Complementary or Competitive"
Consumers
shop for multiple items in multiple ways across multiple channels...
http://www.emarketer.com
March
20, 2003
From
MarketingProfs.com:
"Not
Everything That Can Be Counted Counts"
Identify
specific goals. From there you can conclude which metrics will
measure whether you are achieving those goals or not...
http://www.marketingprofs.com
March
19, 2003
From
clickZ.com:
"The
Web's Hippie Period Is Over"
The
technical elements of a Web site are largely solved. The graphic
design elements are relatively minor. The day-to-day job of the
average site is writing and editing...
http://www.clickz.com
March
18, 2003
From
clickZ.com:
"Five
Steps to Online Trust for Your Brand"
The
simpler your site is to use and the more complete the information offered,
the more readily people will place trust in your brand...
http://www.clickz.com
March
13, 2003
From
MarketingProfs.com:
"Creating
Customer Communities: A Surgical Approach"
Organizations
that create customer communities tend to create communities of
evangelists...
http://www.marketingprofs.com
March
13, 2003
From
clickZ.com:
"Goals,
Benchmarks, and E-Mail Marketing Success"
Internal
goals and strategies based on your own organization's past successes,
failures, and testing history will ultimately drive competitive
advantage...
http://www.clickz.com
March
11, 2003
From
eMarketer:
"E-Commerce
Site Searching"
54%
of online buyers go straight to the respective merchant site when they
begin shopping online...
http://www.emarketer.com
March
11, 2003
From
clickZ.com:
"Does
Your Brand Have a Sense of Humor?"
Creative
use of humor remains one of the most effective ways to get messages
through to people without engendering defensiveness, resentment, or
inattention...
http://www.clickz.com
March
10, 2003
From
E-Commerce Times:
"How
Small Sites Can Get Noticed"
All
channels can contribute to e-commerce exposure in today's multichannel
selling universe...
http://www.ecommercetimes.com
March
10, 2003
From
clickZ.com:
"E-Mailing
Seniors: Tapping Into a Lucrative Demographic"
Seniors
today account for more than 50 percent of the discretionary spending power
in our economy...
http://www.clickz.com
March
6, 2003
From
clickZ.com:
"Rules
Are Made to Be Broken"
A
newsletter subscriber base will stay loyal if you provide relevant
content...
http://www.clickz.com
March
5, 2003
From
Internet News:
"Internet
Drives Purchases, Increases Reach"
Marketers
seeking to drive further learning, impact purchase behavior, and increase
campaign reach, should look toward Internet marketing...
http://www.internetnews.com
March
4, 2003
From
clickZ.com:
"Is
It a Boy or a Girl?"
Develop
a brand profile. Describe it as if it were a person. Tell the
story of how your brand lives, what it eats, things it enjoys in
life...
http://www.clickz.com
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