|
About
Advertising
and Promotion
March
31, 2010
From
ClickZ.com:
"Social
Media + Search Marketing + Online Media = Success"
Seven
examples of how these three online channels are coming together and blurring
the lines between them...
http://www.clickz.com
March
30, 2010
From
Retailer Daily:
"Email
Opt-Downs Gain Popularity"
The
percentage of online retailers allowing email subscribers to reduce the
frequency at which they receive emails, as compared to opting out, more
than doubled from 16% in 2008 to 35% in 2010...
http://www.retailerdaily.com
March
29, 2010
From
InternetRetailer.com:
"Marketers
to Spend 14% More on Search Engine Ads"
Spending
on search engine marketing will reach $16.6 billion this year in North
America...
http://www.internetretailer.com
March
29, 2010
From
MarketingVOX:
"Taking
Baby Steps Towards Advanced Segmentation"
Divide
email recipients three dimensions. These can be such high-level
categories as demographic, behavioral or campaign dimensions.
Analyze how important each one is to your business, hone in on sub-categories, and filter out
other data that is just creating noise...
http://www.marketingvox.com
March
27, 2010
From
ClickZ.com:
"Paid
Search Ad Copy: Five Things Newbies Don't Know"
Why
go through the trouble to create multiple ads unless you give them time to
breathe and speak to you?
http://www.clickz.com
March
26, 2010
From
Retailer Daily:
"Retailers
Shift to Longer Email Opt-outs"
94%
of online retailers use a single text-formatted unsubscribe link in their
promotional email...
http://www.retailerdaily.com
March
26, 2010
From
McKinsey:
"Four
Ways to Get More Value from Digital Marketing"
Content
is increasingly being pulled on demand by consumers or is tailored to
their preferences (determined through their past behavior), the context of
an interaction, or the time of day...
https://www.mckinseyquarterly.com
March
25, 2010
From CNET:
"Like
It or Not, Behavioral Ad Targeting Works"
6.8
percent of people who click on behaviorally targeted ads turn into buyers,
versus 2.8 percent of those who click on non-targeted ads...
http://news.cnet.com
March
25, 2010
From DM
News:
"Retailers
Savvier about E-Mail Subscriber Control in 2009"
Sending
e-mails too frequently is consistently one of the top reasons that people
unsubscribe from them, so letting consumers chose their frequency is a
great opportunity to keep them subscribed...
http://www.dmnews.com
March
24, 2010
From
ClickZ.com:
"Are
You Ready for Behavioral Marketing?"
The
foundation of most behavioral programs is strong data. Do you have a
collection effort underway to collect core behavioral elements to build
profiles and segmentation groups? Is your data robust enough to
build profiles distinct enough to warrant unique content?
http://www.clickz.com
March
24, 2010
From
MarketingProfs.com:
"Small
Biz Search Spend Surges in 4Q09"
The
average keyword count per advertiser increased to 67 keywords in the
fourth quarter, up 21% from the previous quarter...
http://www.marketingprofs.com
March
23, 2010
From
MarketingVOX:
"When
Else to Send that Email"
Only
40% of marketing emails now have personalized salutations, down 17% from
last year - perhaps in response to privacy or not wanting to appear too
familiar...
http://www.marketingvox.com
March
23, 2010
From
ClickZ.com:
"Optimizing
Your Double Opt-In E-mail"
Including
a coupon on a double opt-in confirm page provides one more enticement for
people to respond to the double opt-in e-mail...
http://www.clickz.com
March
23, 2010
From
eMarketer:
"Top
E-Mail Subject Lines Focus on You"
Top
ten e-mail marketing subject line terms used by US multichannel
retailers...
http://www.emarketer.com
March
18, 2010
From
Search Engine Watch:
"Paid
Search Freakonomics:
Finding
and Ostracizing Losers"
Text
ads play a central role in determining your click-through-rate and
attracting an audience that will convert...
http://searchenginewatch.com
March
18, 2010
From
MarketingVOX:
"Marketers
Use Web Data in Offer Decisions"
Marketers
with an online presence routinely collect information about their online
visitors, including information about customer interests, intent, and behavior.
75% of online marketers use this data when making decisions about
marketing offers...
http://www.marketingvox.com
March
18, 2010
From
Search Engine Watch:
"SEM:
A Call to Action"
A
call to action in your ads and your site, no matter how simple, is
important. Getting your potential customers' attention is important,
but getting them to direct that attention is an absolute must...
http://searchenginewatch.com
March
17, 2010
From
ClickZ.com:
"Seven
Easy ROI Metrics for Social Media Marketing"
A
page view in your social sites is worth as much as a page view on your
site. People are still online engaging with your content and
brand...
http://www.clickz.com
March
15, 2010
From The
New York Times:
"Instant
Ads Set the Pace on the Web"
Real-time
bidding allows advertisers to examine site visitors one by one and bid to
serve them ads almost instantly...
http://www.nytimes.com
March
15, 2010
From
MarketingProfs.com:
"Don't
Abandon Traditional Marketing Methods: Integrate and Interact"
It's
important to remember that social media in and of itself isn't a marketing
or PR strategy; it's but one promotional tool in the smart business
marketing toolbox...
http://www.mpdailyfix.com
March
12, 2010
From
eMarketer:
"Print's
Place in Multichannel Retailing"
Catalogs
tend to provide better-qualified leads to channels such as the retailer's
e-commerce site...
http://www.emarketer.com
March
11, 2010
From
ClickZ.com:
"Set
the Alarm Clock on Your Sleeping Subscribers"
Create
a multilayered campaign to identify who's still engaged but not recording
opens, who needs a nudge to unsubscribe, and who has abandoned their
e-mail addresses without unsubscribing...
http://www.clickz.com
March
11, 2010
From
Search Engine Watch:
"SEO
vs. PPC Debate - Which Do You Prefer?"
Where
will your site be in a year or longer? The slower, steadier SEO
approach can add lasting value to a site...
http://searchenginewatch.com
March
10, 2010
From
ClickZ.com:
"(Post)
Modern Marketing Myths: Busted"
It's
not just enough to drive people to your site if you're looking to capture
their information, drive sales, or generate response of any kind. To be
effective, you need to match your landing pages to your campaign...
http://www.clickz.com
March
10. 2010
From
MarketingProfs.com:
"We
Want More of That Pie!"
Three
tips to help make a clear case for search marketing's contribution to the
company's bottom line...
http://www.marketingprofs.com
March
10, 2010
From
ClickZ.com:
"SEO
+ PPC: Spring Clean Your Strategy"
Look
for keywords that perform in PPC but don't drive organic search
traffic. These are other great candidates for developing new site
content...
http://www.clickz.com
March
9, 2010
From
ClickZ.com:
"Critique
of an Offline-Online E-mail Sign-up Process"
Many
visitors simply won't be ready to buy during their first visit. The
next best thing you can get is their e-mail address. This gives you
the opportunity to build a relationship with them and entice them to come back and buy at
a future date...
http://www.clickz.com
March
8, 2010
From
Marketing Charts:
"Measuring
Online Ads Properly"
Measuring
online sales impact is not a true accounting of an online ad's performance.
Offline sales impact, where most customers still shop, should be
measured using test and control groups...
http://www.marketingcharts.com
March
8, 2010
From
MarketingVOX:
"SMB
Marketers Segment Emails by Preference, Behavior"
Small-to-midsized
marketers are increasingly turning to personalization as a means of
reducing the negative effects of inbox clutter...
http://www.marketingvox.com
March
8, 2010
From
ClickZ.com:
"Mobile
Isn't Just the Cell Phone Anymore"
Five
suggestions for integrating mobile into your marketing plan...
http://www.clickz.com
March
5, 2010
From
MarketingProfs.com:
"Video
Microsites:
The
Brand-Story Campaign Solution"
Employ
any of eight different styles of video microsites, depending on your brand
personality and the campaign's goals...
http://www.marketingprofs.com
March
5, 2010
From E-Commerce
Times:
"Search
Marketing 2010: Everyone Will Have to Work Harder"
Pages
must also load faster, and benchmarking page response times against
competitors' pages and improving response times will become part of search
engine optimization...
http://www.ecommercetimes.com
March
4, 2010
From ClickZ.com:
"Diagnosing
a Common E-Mail Malady: Revenue Failure"
The
revenue tree is a tool that's useful for diagnosing revenue failure.
The revenue tree for e-mail lays out the metrics in a way that preserves
the equation that relates the metrics...
http://www.clickz.com
March
4, 2010
From
MarketingProfs.com:
"Five
Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution"
Bring
together advertising touch-point data, response data, and customer data in
an integrated data-warehousing platform - where it can be cleaned and
stitched together - to provide a set of standardized KPIs to track
performance across all marketing initiatives...
http://www.marketingprofs.com
March
4, 2010
From
ClickZ.com:
"Dynamic
Ads Need Dynamic Landing Pages"
Design
landing pages that firmly grab the attention of visitors. Your
landing page must reinforce the promise made in your ad with headings,
copy, color, and imagery...
http://www.clickz.com
March
3, 2010
From
ClickZ.com:
"Small
Business Has Big E-Mail Marketing Opportunity"
Nimble
organizations take on the personalities of their founders and
employees. This is a perfect starting point for e-mail and social
marketing...
http://www.clickz.com
March
2, 2010
From
eMarketer:
"Small
Biz Doubles Social Media Adoption"
The
most common usage of social media among small business is a company page
on a social networking site, followed by posting status updates...
http://www.emarketer.com
March
2, 2010
From
ClickZ.com:
"Seven
Steps to Building a New PPC Campaign"
In
addition to regular match types, you can also assign negative matches to
each of your keyword groups. Negative keywords are essentially terms
that you don't want your ad showing for...
http://www.clickz.com
March
1, 2010
From
MarketingProfs.com:
"Five
Step Social Media Strategy"
Establishing
an authentic Web presence to increase brand awareness and cultivate an
audience is an art. Begin with an honest representation and stick
with it...
http://www.marketingprofs.com
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About
Customer
Service
March
31, 2010
From
InternetRetailer.com:
"Web
Leads as Primary Way Consumers Research Purchases"
92%
of consumers say they research or browse products and services
online. This fact highlights the need for better information and
more innovation on e-retail sites...
http://www.internetretailer.com
March
29, 2010
From DM
News:
"Improve
Web Site Conversions in Two Simple Steps"
Make
sure your web content includes information that's 100% focused on solving
your visitors' needs...
http://www.dmnews.com
March
26, 2010
From
eMarketer:
"Experienced
Users Less Concerned with Security"
Trust
is the currency with which Web sites build lasting relationships with
consumers. Without it, people and organizations won't freely share information
or purchase online...
http://www.emarketer.com
March
24, 2010
From DM
News:
"Don't
Make E-Mail Opt-In a Requirement"
If
a consumer is interacting with your brand, there is no reason to turn him
or her away by requiring an e-mail address as the cost of admission.
If the customer wants to know more, he will opt in himself...
http://www.dmnews.com
March
22, 2010
From
MarketingVOX:
"Online
Tools Push E-Tailer Profits. Too
Bad Few Use Them"
Customers
are willing to pay a 10.7% premium for excellent online customer
service...
http://www.marketingvox.com
March
22,2010
From
E-Commerce Times:
"Top
5 Web Site Usability Mistakes"
Web
sites that are not designed to show users the most important information
within the first four seconds drive users to use the search box or abandon
the site completely. It is important to include a search box on
every single page of the site...
http://www.ecommercetimes.com
March
19, 2010
From
MarketingVOX:
"Marketers
Leverage Customer Initiated Interactions"
Customers
have more access to information, experts, and lower cost channels, which
increases visibility and subsequent pressure on companies to deliver
value...
http://www.marketingvox.com
March
19, 2010
From
E-Commerce Times:
"A
Start-Up's Guide to E-Commerce Security, Speed and Scalability"
You
need to provide customers with a secure environment for doing business;
you need to keep your virtual doors open around the clock; and you need to
be able to accommodate whatever size crowd the Internet might send your
way...
http://www.ecommercetimes.com
March
12, 2010
From
MarketingProfs.com:
"Use
That CMS for Better CRM"
Your
website is your focal point - it's where your users sign up, create their
profiles, generate content, and participate in discussions...
http://www.marketingprofs.com
March
11, 2010
From
ClickZ.com:
"How
Maps Are Transforming Local Search"
Local
search sites are a venue for businesses to promote their local relevance
to users. They're a place where consumers can not only find out how
to get somewhere, but what will be there when they get there...
http://www.clickz.com
March
9, 2010
From DM
News:
"Designing
a Web Site that Captures Consumers"
When
it comes to Web sites, first impressions are lasting. Simplicity is
key, and offering concise content and uncluttered design can be the difference
between engaging visitors and losing them...
http://www.dmnews.com
March
3, 2010
From
InternetRetailer.com:
"Design
and Redesign"
As
the web becomes more complex, online retailers should resist the
temptation to stuff their sites with features that only make shopping more
difficult for consumers...
http://www.internetretailer.com
|
About
Webstore
Management
March
31, 2010
From
ClickZ.com:
"Looking
Beyond the Pretty Interface of Your Analytics Tool"
There's
no getting away from the fact that what we are tracking with our Web
analytics tools is not people but devices. So if the same person
visits your Web site from two or more different devices, they will look
like two or more different people...
http://www.clickz.com
March
31, 2010
From
MarketingProfs.com:
"Beat
'Em to the Finish Line!"
If
your pages take a long time to load, there's a good chance your site
visitors will hit the back button on their browsers and click on the next
relevant search result instead of waiting around for you...
http://www.marketingprofs.com
March
30, 2010
From
ClickZ.com:
"Landing
Page Success in Two Easy Steps"
Continually
test and evaluate a variety of landing pages to maintain the optimal mix
of elements and approaches. Six examples of testing you might undertake...
http://www.clickz.com
March
30, 2010
From
Search Engine Watch:
"SEO
With a Skeleton Crew"
Five
tasks for fine-tuning a site which don't involve an entire team and should
only take a few minutes a day...
http://searchenginewatch.com
March
30, 2010
From
ClickZ.com:
"The
Hidden Cost of Landing Page Testing"
Chances
are you will get your biggest gains during early tests, because at that
point your landing page is in its worst shape and your ideas are most
numerous and original...
http://www.clickz.com
March
26, 2010
From
ClickZ.com:
"Anatomy
of a Landing Page:
Design
Elements Exposed"
Understand
the 10 key elements of a landing page from headline to presentation...
http://www.clickz.com
March
25, 2010
From
MarketingProfs.com:
"We're
Way More Complex Than That"
Because
blogs and other social-media forums constitute a semi-permanent archive of
consumers' word-of-mouth, mine these conversations for consumer insights
into your products and even into your marketing programs...
http://www.marketingprofs.com
March
25, 2010
From
InternetRetailer.com:
"Apparel
Retailers Still Posting Best Site Response Times"
Shoppers
with a high broadband connection visit apparel retailers' web sites in an
average time of 11.4 seconds...
http://www.internetretailer.com
March
24, 2010
From
MarketingProfs.com:
"Web-Metrics
Express: What You Need to Know to Avoid Mistakes"
Approaching
your website's analytics as a three-step process will allow you to not
only understand the tools available and what they have to offer but also
create a gauge by which you can determine how well key business objectives
are being met...
http://www.marketingprofs.com
March
23, 2010
From
MarketingProfs.com:
"Careful
How You Land that Thing"
To
get the most for your search-advertising dollar, avoid costly landing-page
design hazards...
http://www.marketingprofs.com
March
22, 2010
From
MarketingProfs.com:
"Put
Your Website in the Lead"
Do
you use a conversational tone in your website's copy? Are you
updating your website's content on a regular basis? Do your calls to
action address prospective customers at each stage of the buying cycle?
http://www.marketingprofs.com
March
22, 2010
From
ClickZ.com:
"Web
Analytics Interpretation 101"
Look
at visitor data over a period of time. Visualizing and measuring trends
provides better context to the data...
http://www.clickz.com
March
19, 2010
From
ClickZ.com:
"Steps
for a Successful Relaunch"
If
you were simply going to turn the switch one night and launch the new site
while everyone is sleeping, you are missing a golden opportunity...
http://www.clickz.com
March
18, 2010
From
MarketingProfs.com:
"Growing,
Growing, Grown!"
Keeping
your email list in growth mode isn't always easy - but it can be done with
a healthy proactive strategy...
http://www.marketingprofs.com
March
16, 2010
From
E-Commerce Times:
"Building
E-Commerce on Rough Economic Terrain"
Five
of the most important factors to consider when starting an e-commerce
store in tough times...
http://www.ecommercetimes.com
March
12, 2010
From
InternetRetailer.com:
"Poorly
Designed Pages and Unnecessary Images Can Hurt Site Performance"
If
the number of refreshes is climbing and people are spending less time on a
page, this can be a tip-off that the page design is too complicated and hurting
site performance...
http://www.internetretailer.com
March
12, 2010
From
Search Engine Watch:
"Build
Links in 30 Minutes a Day"
A
four-day process that will help develop a variety of quality links to your
site...
http://searchenginewatch.com
March
11, 2010
From DM
News:
"How
Word-of-Mouth Fuels E-Mail Campaigns"
Use
post-purchase e-mails continue to convey the brand's personality, thank
the customer for making a purchase, and make it easy for the recipient to
quickly submit a review or share an experience...
http://www.dmnews.com
March
10, 2010
From
InternetRetailer.com:
"Health
of E-Commerce Greatly Improved in February"
An
11% year-over-year growth in total e-commerce revenue, while purchases of
full-priced items increased 16% versus February 2009...
http://www.internetretailer.com
March
10. 2010
From
ClickZ.com:
"Don't
Let User-Generated Reviews Ruin You"
Small
businesses need to start paying attention to their local search results,
or suffer the consequences...
http://www.clickz.com
March
9, 2010
From
Search Engine Watch:
"Don't
Over Optimize Your Site"
Three
examples of unnatural behavior that can lead to a site being flagged for
over optimization...
http://searchenginewatch.com
March
9, 2010
From
Forrester:
"Double-Digit
Growth for Online Retail"
Web
shopping will account for 8 percent of total retail sales by 2014...
http://www.forrester.com
March
8, 2010
From
ClickZ.com:
"Keyword
Research 101"
Be
sure you include relevant content that is rich with targeted keywords in
copy and with properly tagged images and video. This will help to
provide continuity across the whole searcher experience...
http://www.clickz.com
March
5, 2010
From The
New York Times:
"One-Touch
Shopping, for Members Only"
Member-only
sites perhaps most closely resemble the frenzy of offline sample sales
minus the crowds and flying elbows...
http://www.nytimes.com
March
4, 2010
From
E-Commerce Times:
"Herding
Web Traffic Through Direct Domain Navigation"
Using
a keyword in the descriptive domain names can help you drive traffic
through direct navigation. The independent, descriptive site allows
for easy tracking of traffic resulting explicitly from the marketing
campaign...
http://www.ecommercetimes.com
March
3, 2010
From
eMarketer:
"E-Commerce
Sites Freshen Up to Grow Sales"
Two-thirds
of online retailers are planning a site redesign this year, with a focus
on better organization and improved SEO...
http://www.emarketer.com
March
3, 2010
From
E-Commerce Times:
"E-Commerce
Integration: What You Don't See Can Hurt You"
With
service-oriented architecture, data flows in real-time, giving customers
up-to-the-second insight into inventory, accounting, and so on - and
giving management unprecedented visibility into business metrics...
http://www.ecommercetimes.com
March
2, 2010
From
ClickZ.com:
"Which
Type of Segmentation Is Best for You?"
Optimizing
landing pages based on source of acquisition is a simple but effective
behavioral segmentation approach. Creating different experiences
based on the number of times that someone has visited the Web site is
another...
http://www.clickz.com
March
2, 2010
From
Search Engine Watch:
"Your
Locations Are Your Biggest Digital Assets"
Setting
up pages for your individual stores increases your potential natural
search reach, and also offers location-specific deals and information...
http://searchenginewatch.com
March
1, 2010
From
ClickZ.com:
"Test
or Die"
Do
you have the knowledge internally to decide what to test on your site -
things that really will move the needle, and do you have the resources to get
the tests executed...
http://www.clickz.com
March
1, 2010
From
Search Engine Watch:
"Long
Tail Keywords Convert Cheaper"
It's
easier to rank for long tail terms through good on-page optimization and a
small handful of inbound links - compared to the need for major link
building for the more competitive keywords...
http://searchenginewatch.com
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