|
About
Advertising
and Promotion
June
29, 2001
From
clickZ.com:
"Drawing a Clearer Picture of the Online Customer"
Online
customers are becoming increasingly selective about their relationships,
the brands they trust, and what they consider relevant...
http://clickz.com
June
15, 2001
From E-Commerce Times and IDC:
"E-Tailers
Can Make Big Splash With First Impressions"
The
projected boom in the online population over the next few years presents
e-tailers with an "enormous opportunity" to win the loyalty of a
whole new crop of consumers...
http://ecommercetimes.com
June
5, 2001
From
clickZ.com:
"Set
Your Sites on Providing Information"
Those of
us who are employed in marketing communications know that much of our job
involves informing the consumer. We also know this is a critical part of
doing business. An organization that thinks marketing is only about sales
probably won't generate much loyalty -- or interest -- among its target
markets. In this age of the "informed consumer," you've simply
got to provide as much information as possible...
http://clickz.com
|
About
Customer
Service
June
25, 2001
From
clickZ.com:
"It's the Customer, Stupid"
Realize
that the words you use and how you use them are telling your visitors
where your focus is. Want them to stick around and eventually take the
action you want? Talk about them, their needs, their wants, and how they
can get those needs and wants satisfied. Use customer-focused language...
http://clickz.com
June
20, 2001
From CRM
Daily:
"Online Advocacy Sites Help Avoid Consumer Rip-Offs"
Consumer
advocates whose only audience used to be legislative committees and agency
staffs can now take their cases and causes directly to consumers. And
agencies such as the Better Business Bureau have been reinvigorated with
fast and easy access to their research...
http://www.crmdaily.com
June
2001
From
Forrester Research:
"Winning
Site Design Strategies"
Usability
is just one component of the entire user experience. User experience is
the total interaction a user has with a site including satisfaction with
ease-of-use, content, and function. Designing Web sites with the total
user experience in mind moves the design strategy toward establishing
business objectives and metrics that mirror users' goals...
http://www.forrester.com
|
About
Webstore
Management
June
29, 2001
From the
Globe and Mail:
"Visa
Tests Password System for On-line Purchases"
The goal
is to reduce disputes related to on-line consumer payment transactions and
increase on-line business and profit margins for merchants by providing a
reliable means of verifying the identity of on-line customers...
http://rtnews.globetechnology.com
June
15, 2001
From the
Gartner Group:
"Two
More E-Tailers Pull Online Operations Offline"
Some
recent e-tail site woes demonstrate the importance of retailers treating
the Web sales channel as part of their core business rather than as a
separate business unit...
http://www4.gartner.com
June
11, 2001
From the
New York Times and Jupiter Research:
"Struggling
with Shipping Fees"
(Merchants)
have yet to find the right touch with shipping and handling fees. Charge
too much, and the customers vanish. Charge too little, and the balance
sheet bleeds...
http://www.nytimes.com
and http://www.jup.com
June
2001
From
Industry Canada and the Retail Council of Canada:
"retailinteractive.ca"
Are your customers
shopping on the Internet? Who are your online competitors? What are the
new retail formats? How can technology help you improve your bottom line?
You will find the answers to these and many other questions here...
http://strategis.ic.gc.ca
|