June
30, 2008
From
ClickZ.com:
"What's
a Brilliant Idea in Search?"
Eight
search ideas to get to work for your business...
http://www.clickz.com
June
27, 2008
From
Marketing Charts:
"Multi-Channel
Consumers Not Necessarily Most Loyal or Profitable"
Multi-channel
retailing is growing at a rate of approximately 30% a year in transaction
value, and the way customers use these channels is rapidly expanding...
http://www.marketingcharts.com
June
25, 2008
From
InternetRetailer.com:
"Retailers
Are Getting Chatty with Customers"
Retailers
are engaging customers within the context of online interactions,
monitoring customer sessions for signs of a need for help...
http://www.internetretailer.com
June
25, 2008
From
eMarketer:
"Online
Buying Diversifies, but Concerns Remain"
Worries
about sharing credit card numbers and personal information on the Internet
start outweighing the benefits of locating hard-to-find items and
convenience for online consumers ages 50 and over...
http://www.emarketer.com
June
24, 2008
From
ClickZ.com:
"Analytics
Basics: Getting the Right Numbers Right"
Be
wary of the potential impact that changes to your site or tracking
environment will have on your data and plan accordingly. Take time
to reconcile your data on a regular basis to see if there are any
divergent trends...
http://www.clickz.com
June
23, 2008
From
iMarketing News:
"Comments
Are Welcome"
Reviews
and ratings are especially important for brands in transition from
bricks-and-mortar - where products can be touched and tried out prior to
purchase - to the Web...
http://www.dmnews.com
June
23, 2008
From
E-Commerce Times:
"Personalization:
Telling E-Tail Customers What They Really Want"
E-tailers
are taking a new look at personalization these days as they hunt for more
ways to cross-sell, upsell and encourage repeat business...
http://www.ecommercetimes.com
June
20, 2008
From
InternetRetailer.com:
"Customer
Reviews Emerging as E-mail Marketing Tool"
People
like to hear stories from other consumers who have used a product, and
that is where reviews come into play, information from real people instead
of a marketer who is trained to like a product...
http://www.internetretailer.com
June
19, 2008
From
E-Commerce Times:
"Behavioral
Targeting vs. Consumer Privacy"
The
wild-card nature of behavioral targeting could revolutionize how marketers
interact with their target audience in an online world...
http://www.ecommercetimes.com
June
18, 2008
From
ClickZ.com:
"Link
Building Starts at Home"
Successful
link building is all about increasing the number of high-quality,
topically pertinent inbound links to a Web page in order to raise its
visibility in search engine results for specific keywords and phrases...
http://www.clickz.com
June
17, 2008
From
ClickZ.com:
"Web
Analytics: Asking the Five Ws"
Avoid
delivering just data and long reports. Take it to the next level by
focusing on delivering analysis, insight, and recommendations...
http://www.clickz.com
June
16, 2008
From
E-Commerce Times:
"Make
Your Web Site Work for You"
Your
Web site isn't "about" your company, it's an extension of your
company. If it's unprofessional, you're unprofessional. If
it's cluttered, you're cluttered. If it's hard to work with, you're
hard to work with...
http://www.ecommercetimes.com
June
16, 2008
From
MarketingProfs.com:
"Multivariate
Testing: Defining Your Success Goals"
If
your goal is to make money, you'll want to track those pages and areas of
the site that users click on in the conversion funnel, such as the Buy
Now button and resulting Thank You pages...
http://www.marketingprofs.com
June
13, 2008
From
InternetRetailer.com:
"Chain
Stores Ignore Online Retailing At Their Own Peril"
With
their deep pockets, recognized brands and deep supply chains, retail
chains have the ability to generate significantly more sales in the business-to-consumer
e-commerce market...
http://www.internetretailer.com
June
13, 2008
E-Commerce
Times:
"Is
Social Marketing Your Online Store's Top Friend?"
When
entering the social networking world, be honest, be personal, be a
friend. In return, your new friends may become your lifelong
customers...
http://www.ecommercetimes.com
June
13, 2008
From
ClickZ.com:
"Good
Enough Triumphs Over Perfection"
If
your content isn't immediately online because you're waiting for
perfection, get over yourself. Your content is probably needed
now. Don't let perfection lose you the opportunity to satisfy
immediate needs...
http://www.clickz.com
June
12, 2008
From
eMarketer:
"Multi-Channel
Shopping Changing Retail"
In
2008, Web-influenced store sales will reach $625.2 billion...
http://www.emarketer.com
June
9, 2008
From
InternetRetailer.com:
"Multi-Channel
Shoppers Spend More, But Are Less Loyal"
Consumers
who use multiple channels to make purchases spend nearly twice as much as
those who use a single channel - but as savvier-than-average shoppers,
they're astute about pricing and so may not be the most loyal...
http://www.internetretailer.com
June
6, 2008
From
MarketingVOX:
"Boomers More Traditional Online - Not into Blogs, Social Networking"
Boomers
participate in viral or word-of-mouth marketing as much as or more than
younger age groups. 93 percent of boomer are very or somewhat likely to
share product information or news with friends...
http://www.marketingvox.com
June
4, 2008
From
ClickZ.com:
"Putting
the Shopper in the Targeting Bulls-Eye"
Applying
retail communications online means targeting the mindsets of shoppers with
relevant messaging in the moments right before purchase...
http://www.clickz.com
June
3, 2008
From
InternetRetailer.com:
"Small
Businesses Don't Think Down Economy Will Impact Web Sales"
When
it comes to investing in their web sites and Internet marketing strategies
over the next year, 53% of small businesses will put money into site
design, 43% will invest in search engine optimization, and 41% will
dedicate resources toward e-mail marketing...
http://www.internetretailer.com
June
3, 2008
From
iMarketing News:
"Using
Searchandising to Satisfy and Keep Customers"
By
melding search data with merchandising techniques, retailers can deliver
search results that are most likely to lead to sales and use customers' search
activity as a way to merchandise specific products...
http://www.dmnews.com
June
2, 2008
From
InternetRetailer.com:
"Shoppers
Check Out to See Shipping Fees"
Many
consumers only proceed to checkout because they want to gather information
not previously provided, for instance about shipping costs, delivery
date and total order price...
http://www.internetretailer.com