From
InternetRetailer.com:
"Not
Every Last-Minute Holiday Order Is From Santa Claus"
In
preparation for the upcoming holiday season, online retailers can benefit
from recognizing some current fraud trends...
http://www.internetretailer.com
June
28, 2007
From
iMarketing News:
"Use
Purchase Behavior to Create Relevant and Personalized E-Mail"
The
days of the batch-and-blast e-mail are over...
http://www.dmnews.com
June
27, 2007
From
eMarketer:
"Web
Wins for Women Shopping Online"
Although
women consider the Internet a prime source for product information, they
use slightly fewer Web sites on average in their research than men...
http://www.emarketer.com
June
27, 2007
From
MarketingProfs.com:
"The
Top 5 Best (and Top 5 Worst) Things About Landing Pages"
A
landing experience should look and feel and behave so as to signal two
important things: you care about the impressions of the respondent
who just clicked, and she can be assured that you take pride in everything your organization
does...
http://www.marketingprofs.com
June
25, 2007
From
InternetRetailer.com:
"Site
Search Testing Pays Off For E-commerce Sites"
Typical
tests include how many search results are presented, and whether there are
images with all or some of the results...
http://www.internetretailer.com
June
22, 2007
From
iMarketing News:
"E-mail
Tune-up Projects for Summer"
Is
your e-mail sign up prominent on your Web site? Over time, changes to your
site can result in this vital feature getting buried....
http://www.dmnews.com
June
22, 2007
From
ClickZ.com:
"End
Searcher Optimization:
The New SEO"
It's
telling when search engine results answer more questions and give a
superior visitor experience than the majority of so-called optimized
pages...
http://www.clickz.com
June
22, 2007
From
E-Commerce Times:
"The
Lonely E-Shopping Cart"
Understanding
the why of shopping cart abandonment enables retailers to address
would-be customer concerns such as order complexity, site instability or
Web site navigation issues...
http://www.ecommercetimes.com
June
22, 2007
From
InternetRetailer.com:
"Just
Ahead, It's (Already) Beginning to Look a Lot Like Christmas"
To
fully capitalize on the lengthy holiday buying season, advertisers should
look to leverage marketing tactics for each stage of the consumer purchase
cycle - online video to build awareness, search marketing to drive
traffic, and behavioral targeting and late-season incentives to close
conversions...
http://www.internetretailer.com
June
20, 2007
From
ClickZ.com:
"For
Your Reviews"
User-generated
ratings and reviews are the second most important site feature behind
internal search functions...
http://www.clickz.com
June
19, 2007
From
eWeek.com:
"The
Hidden E-Commerce Sales"
It
can matter a great deal which channel the purchase is coming from, if for
no other reason than to guarantee that all channels have the resources
(people and tools) to deal with the volume of customers that will use
them...
http://www.eweek.com
June
15, 2007
From
eWeek.com:
"Who
Will Be Brave Enough to Become a True Merged Channel Retailer?"
A
merged channel strategy is going to prove to be the most effective over
time in attracting and retaining customers and, on the back end, letting
management make the best decisions about resources...
http://www.eweek.com
June
15, 2007
From
InternetRetailer.com:
"How
Following the Crowd Can Improve Web Site Design"
You're
only going to confuse your customers if you deviate from Internet
conventions...
http://www.internetretailer.com
June
14, 2007
From
Internet News:
"Get
Found: Be The Purple Cow"
The
Web is bad at yelling at strangers but great at talking to people who are
listening...
http://www.internetnews.com
June
13, 2007
From
E-Commerce Times:
"Optimizing
Your Online Investment"
Companies
must view their Web site as the ultimate sales tool whether it is to
promote a product or service, sell a product or service, or solidify a
consumer's choice...
http://www.ecommercetimes.com
June
11, 2007
From
E-Commerce Times:
"The
Long Tail of E-Commerce"
Merchants
armed with an intimate knowledge of their site's invisible crowd can use
their collective wisdom to create dynamic recommendations on every page
known to convert visitors who have come in through the same query...
http://www.ecommercetimes.com
June
8, 2007
From CNET:
"Shoppers
Will Pay For Privacy"
Once
privacy information is made more salient, some consumers are willing to
pay a premium to purchase from more privacy protective websites...
http://news.com.com
June
7, 2007
From
InformationWeek:
"Retail
Web Sites Get 25% Of Their Traffic From Search Engines"
Ninety-one
percent of shoppers say that it is very important or important that they
be able to find complete product information online...
http://www.informationweek.com
June
6, 2007
From
E-Commerce Times:
"Why
Not Web Analytics?"
For
each of the customer lifecycle stages, Web analytics plays a strategic
role in measuring success and alerting companies to vulnerabilities within
their online environments...
http://www.ecommercetimes.com
June
6, 2007
From
ClickZ.com:
"Online
Retailers Must Adapt to Earn Customer Satisfaction"
Customer
satisfaction with online retailers drives not only loyalty, but positive
word of mouth...
http://www.clickz.com
June
5, 2007
From
eMarketer:
"Eateries
Market with Web Sites and E-Mail"
Nearly
nine in ten US restaurants now have Web sites, and a majority of
restaurants see their sites as primary marketing tools...
http://www.emarketer.com
June
4, 2007
From
ClickZ.com:
"SEO
Myths and Misconceptions"
Remember
the three fundamental principles of search engine optimization...
http://www.clickz.com