June 29, 2006

From iMarketing News:

"Dos and Don'ts of E-Mail Marketing"

Top 10 dos and don'ts for your next campaign...

http://www.dmnews.com

June 28, 2006

From ClickZ.com:

"Good News for Small Biz"

If you're a small-business owner, don't be intimidated by the big boys' e-mail campaigns.  You've got a closer rapport and stronger relationship with your customers...

http://www.clickz.com

June 27, 2006

From The New York Times:

"As Online Ads Grow, Eyeballs Are Valuable Again on the Web"

Shoppers who are considering expensive purchases are more likely to have high- speed Internet connections at home, allowing them to do more research...

http://www.nytimes.com

June 23, 2006

From The Globe and Mail:

"Online vs. Offline Marketing"

The main reason companies are moving their communications on-line is cost...

http://www.theglobeandmail.com

June 23, 2006

From DM News:

"Can Marketers Ever Catch Up?"

Consumers want to initiate the business contact and expect immediate responses and marketing dialogues that are relevant, customized and available in whatever channels they select...

http://www.dmnews.com

June 22, 2006

From ClickZ.com:

"Every Marketer Is an Online Publisher"

Seven essentials of Web site marketing to organize and promote content and to drive traffic...

http://www.clickz.com

June 19, 2006

From ClickZ.com:

"Optimize Transactional Messages"

Five best-practice tips for making your transactional messages better marketing tools...

http://www.clickz.com

June 15, 2006

From MarketingProfs.com:

"How to Make the Community Your Marketing Partner"

Tools that your customers are already using to communicate online, and that you can incorporate into your marketing plan...

http://www.marketingprofs.com

June 9, 2006

From ClickZ.com:

"Seven Biggest Online Marketing Mistakes"

Better understand that each visit and each click is a person with real needs and real motivations...

http://www.clickz.com

June 8, 2006

From iMedia Connection:

"Testing Emails Offering Services"

Email focused on just one service, from beginning to end, significantly outperformed email which tried to describe and pre-sell four separate services...

http://www.imediaconnection.com

June 6, 2006

From ClickZ.com:

"Top 4 Percent of Queries Matter Most"

By making changes to their site to improve results for those top few hundred search terms, marketers will be closing the loop on more leads driven to the site...

http://www.clickz.com

June 5, 2006

From ClickZ.com:

"Making Transactional E-Mail Better Marketing Tools"

Four guidelines...

http://www.clickz.com

June 21, 2006

From InternetRetailer.com:

"Multi-channel Retailers Often Overlook Integrated Data"

Multi-channel retailing requires integrated customer, product and inventory data shared across each selling channel...

http://www.internetretailer.com

June 16, 2006

From SearchEngineWatch:

"Understanding Searcher Behavior"

54% of search users have substituted Internet/search for the phone book, mostly for specific local lookups. Local is growing faster than general web search...

http://searchenginewatch.com

June 12, 2006

From The New York Times:

"Older Consumers Flex Their Muscle (and Money) Online"

In many ways marketers have taken the 50-plus market for granted.  The reality is that you can't do that anymore...

http://www.nytimes.com

June 2, 2006

From InternetRetailer.com

"It's an e-Life As Consumers' Online and Offline Activities Integrate" 

Although search generates about 20% of all e-commerce, it plays a part in as many as 60% to 90% of all offline sales...

http://www.internetretailer.com

June 30,2006

From ClickZ.com:

"Learning From Different Industries' Best Practices"

The next time you redesign your site or add new functionality, survey sites similar to yours, as well as those with wholly different business models or that are in completely different industries...

http://www.clickz.com

June 30, 2006

From InternetRetailer.com

"Effective Site Search Vital to e-Retailing Success"

When first arriving on the home page of an e-commerce site, approximately 40% of all online shoppers immediately use the site's search engine...

http://www.internetretailer.com

June 30, 2006

From MarketingProfs.com:

"The Art of Online Conversion:  Four Steps From Interest to Acquisition"

Even if you are in a niche industry on the outskirts of online marketing, your visitors have been trained by leading organizations to react to the best of the Web - and that's how you will be judged...

http://www.marketingprofs.com

June 28, 2006

From DM News:

"Tap Potential of Transactional E-Mails"

Transactional e-mails (purchase confirmations, shipping notifications, monthly statements, service notices, etc.) offer the perfect chance to provide service and sell products at the same time...

http://www.dmnews.com

June 26, 2006

From ClickZ.com:

"Search Demonstrates Sales Growth"

Marketers could face a danger in escalating costs as they increase the number of keywords in their campaigns if they do not pay close attention to keyword costs...

http://www.clickz.com

June 22, 2006

From E-Commerce Times:

"Implementing a Web Analytics Solution:  Perils, Pitfalls and Practical Advice"

The most common stumbling blocks to getting a good tagging implementation include how to recognize when and where you are likely to have difficulties, and what to do about them...

http://www.ecommercetimes.com

June 20, 2006

ClickZ.com:

"Forecasting the Impact of Change"

Step back and think about what behaviors visitors can perform on your site that positively affect your business...

http://www.clickz.com

June 19, 2006

From InternetRetailer.com

"Canadians Spent Average of $447 Online in Past Six Months"

83% of Canadian online shoppers researched online prior to buying in-store...

http://www.internetretailer.com

June 15, 2006

From eMarketer:

"Surfer Moms"

http://www.emarketer.com

June 14, 2006

From E-Commerce Times:

"How Search Engine Rankings Help Your Brand's Online Reputation"

To find out if your online brand reputation is sailing in smooth waters or being pummelled by the perfect storm, use a simple weighted scoring system comparing the positive listings to the negative...

http://www.ecommercetimes.com

June 14, 2006

From eMarketer:

"Web Now a Mass Medium"

Industry data shows that the web takes up between 20 and 25% of consumers' overall media time...

http://www.emarketer.com

June 13, 2006

From E-Commerce Times:

"Don't Rationalize Bad Site Design"

Designers and stakeholders use false assumptions to rationalize poor decisions.  This causes problems like barely legible text that annoys customers, forced registration that cuts into sales, inappropriate ad formats that hurt brand, and rejection of great ideas that result in missed opportunities...

http://www.ecommercetimes.com

June 7, 2006

From MarketingProfs.com:

"The Tail of the Headline:  Rethinking the Call to Action"

Your Add to Cart button is the tail of your headline.  You need to add a little flick to that final call to action.  And it needs to underline and reaffirm the basic promise of your page...

http://www.marketingprofs.com

June 5, 2006

From E-Commerce Times:

"Comparison Shopping Engines:  Popular but Flawed"

The comparison shopping vendors have been improving their data feeds, so it has become easier for online comparison- shopping services to collect up-to-date product data...

http://www.ecommercetimes.com

June 2, 2006

From ClickZ.com:

"Effective Cross-Selling Online"

http://www.clickz.com

June 1, 2006

From ClickZ.com:

"Avoiding the Seven Most Common Web Analytics Pitfalls"

Standardize key performance indicators so you can make true apples-to-apples

comparisons...

http://www.clickz.com