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About
Advertising
and Promotion
June
22, 2005
From
clickZ.com:
"Seasonal
Search Shifts and SEO"
Get
used to the idea of regularly evaluating the results of your organic
optimization for targeted search terms...
http://www.clickz.com
June
21, 2005
From
iMarketing News:
"Sorting
Through the Numbers: How to Evaluate Online Marketing and
Advertising Programs"
Defining
clear metrics based on consistent data points will save you much time and
aggravation...
http://www.dmnews.com
June
17, 2005
From
clickZ.com:
"When
E-Mail Images Don't Load"
Optimize
how your message appears with no images. Image blocking puts more emphasis
on the message text, including the headers...
http://www.clickz.com
June
13, 2005
From DM
News:
"Moms
Want Relevance, Value From E-Mailers"
Moms
will reward retailers if you convey value and make life easier for them -
offer discounts, show pictures, calculate shipping...
http://www.dmnews.com
June
8, 2005
From
clickZ.com:
"Authentication
and Accreditation: State of the Industry"
ISPs
and e-mail senders alike are clamouring for an authenticated e-mail system
that relies on a certification standard...
http://www.clickz.com
June
3, 2005
From
InternetRetailer.com:
"E-mail
Boosts Response to Multi-Channel Promotions"
Tell
regular customers that catalogs are coming next week or tell customers
about a sale in the store...
http://www.internetretailer.com
June
2, 2005
From
clickZ.com:
"Found
Money: Eight Quick Hits"
The
aim is to add positive communications that build your brand and increase
profitable revenues without detracting from future sales...
http://www.clickz.com
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About
Customer
Service
June
30, 2005
From
clickZ.com:
"E-Mail:
The Secret Weapon in Customer Retention"
E-mail
isn't for promotional efforts only. It embodies all aspects of the
customer relationship, and should always be relevant, personalized, and
timely...
http://www.clickz.com
June
16, 2005
From
clickZ.com:
"Retention
Marketing: What Have You Done for Me Lately?"
Getting
customers to your site is only the first step in building a
relationship...
http://www.clickz.com
June
15. 2005
From
clickZ.com:
"Let
Consumers Tell You What They Want"
Enhancing
behavioral targeting with other interactive technologies can create a
level of personalization not available on the mass-market level...
http://www.clickz.com
June
10, 2005
From
InternetRetailer.com:
"Design
Websites to Merchandise and Communicate with Consumers"
Retail
sites are becoming too similar in appearance and function...
http://www.internetretailer.com
June
7, 2005
From
InternetRetailer.com:
"Multi-Channel
Retailers Adopting New Fulfillment Process"
Distributed
order management systems let multi-channel merchants serve customers
across different channels out of the same facilities...
http://www.internetretailer.com
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About
Webstore
Management
June
30, 2005
From DM
News:
"Integration's
Success Varies by Sector"
Consumer
companies expect to increase budgets for direct mail by 45 percent, e-mail
by 59 percent and telemarketing by 18 percent...
http://www.dmnews.com
June
29, 2005
From
InternetRetailer.com:
"Vague
Online Privacy Policies Harm E-commerce"
67%
of Internet users have decided not to register at a web site or shop
online because they found the privacy policy too complicated or unclear...
http://www.internetretailer.com
June
27, 2005
From
clickZ.com:
"Why
You Don't Rank on Search Engines"
Write
down as many reasons as you can about why other sites should link to you. If you can't convince yourself another site would want to link
to you, you seriously need to question what your value proposition is and how your site promotes it...
http://www.clickz.com
June
24, 2005
From
clickZ.com:
"Unwritten
Internet Rules"
Write
pages for people; the search engines will follow...
http://www.clickz.com
June
23, 2005
From
MarketingProfs.com:
"7
Ways to Super Content"
To
better meet readers' needs first understand how they read online...
http://www.marketingprofs.com
June
20, 2005
From
iMarketing News:
"Fresh
Is Best - Especially When It Comes to Web Content"
Content
additions are essential in getting and staying at the top of the search
engine results pages...
http://www.dmnews.com
June
17, 2005
From The
Globe and Mail:
"Grandparents
Learn to Surf - and They Like It"
Seniors
want websites that are easier to navigate and read...
http://www.globetechnology.com
June
15, 2005
From
MarketingProfs.com:
"Five
Ways Technology Can Boost Profitability"
Mining
prospective customer information will help you fine-tune your marketing
efforts and generate a maximum return on investment...
http://www.marketingprofs.com
June
14, 2005
From
iMarketing News:
"You've
Got Permission, Now Be Relevant"
The
need to deliver highly personalized and targeted messages increases the
farther away you are from your prospective customer...
http://www.dmnews.com
June
10, 2005
From
clickZ.com:
"Four
Steps to Develop a Landing Page Framework"
In
its highest form, a landing page campaign successfully maps your current
selling process with the prospect's buying process...
http://www.clickz.com
June
9, 2005
From
MarketingProfs.com:
"Five
Ways to Improve Your Web Copy Immediately"
Consider
your Web site content an evolving work in progress, rather than a one-shot
project...
http://www.marketingprofs.com
June
6, 2005
From
clickZ.com:
"Seven
Digital Consumer Trends"
By
analyzing and assessing digital consumer trends, one can identify
potential marketing opportunities and threats...
http://www.clickz.com
June
3, 2005
From
MarketingProfs.com:
"Keywords:
The Long and the Short of It"
Conversion
rates peak at four-word phrases...
http://www.marketingprofs.com
June
1, 2005
From DM
News:
"Women's
Categories to Drive E-Commerce Growth in '05"
92
percent of multichannel retailers include Web addresses on in-store
materials. 81% also use their Web sites to push traffic to stores...
http://www.dmnews.com
June
1, 2005
From
MarketingProfs.com:
"Your
Web Site Needs a Call to Action"
The
goal of content is to expose business value and articulate it in a way
that matters to the customer...
http://www.marketingprofs.com
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