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About
Advertising
and Promotion
June
28, 2004
From
clickZ.com:
"What
E-Mail Marketers Can Learn From Banner Ads"
Above
all, create a compelling, benefit-laden value proposition or offer...
http://www.clickz.com
June
23, 2004
From
InternetRetailer.com:
"Marketers
Becoming More Sophisticated about Web Metrics"
Conversion
funnel analytics can offer insight by indicating where visitors are
dropping off and why...
http://www.internetretailer.com
June
15, 2004
From
clickZ.com:
"Using
What You've Got"
Send
your marketing messages out to your prospects, then check to see who's
seen it...
http://www.clickz.com
June
10, 2004
From
clickZ.com:
"Found
Money: Eight Quick Hits"
Since
"found money" promotions are incremental, they essentially have
no marketing cost...
http://www.clickz.com
June
9, 2004
From DM
News:
"Dynamic,
Personalized Mail"
The
future of online marketing is using dynamic content - matching messaging
and offers to recipients' demographic data...
http://www.dmnews.com
June
7, 2004
From DM
News:
"Developing
Effective Multichannel Marketing Strategies"
There
is less distinction between pure communication channels and sales
channels. Increasingly, the two are becoming one and the same...
http://www.dmnews.com
June
4, 2004
From
InternetRetailer.com:
"Search
Marketing Campaigns Take On Branding Duty"
Rising
interest in keywords that are core to the marketer's business offering,
but may not necessarily be a top-converting term...
http://www.internetretailer.com
June
3, 2004
From DM
News:
"How
to Use E-Mail Newsletters to Generate New Business"
Warmed
over sales pitches and press releases touting how great you are do not
make for a successful newsletter...
http://www.dmnews.com
June
2, 2004
From
iMarketing News:
"11
Ways Search Engine Marketing Is Like Direct Marketing"
The
copy that appears in the search results listing for a Web site needs to
appeal directly to the self-interest of the person conducting the
search...
http://www.dmnews.com
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About
Customer
Service
June
25, 2004
From
DM News:
"Consumers
Want Better Site Search and Descriptions"
73
percent say a zoom feature to see larger product pictures is very
important...
http://www.dmnews.com
June
18, 2004
From
clickZ.com:
"When
Visitors Achieve Their Goals, Conversions Increase"
Are
you looking for and measuring defects in your Web site, sales process, or
customer's post-purchase experience? Have you implemented a process
for doing it?
http://www.clickz.com
June
14, 2004
From the
New York Times:
"Product
Catalogs on the Web"
Customers
who peruse catalogs are twice as likely to buy as those who do not...
http://www.nytimes.com
June
2, 2004
From
clickZ.com:
"How
to Click With Prospects Using DISC"
A
rundown of the four DISC personality types and how to sell to them...
http://www.clickz.com
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About
Webstore
Management
June
30, 2004
From
clickZ.com:
"Using
E-Mail to Collect Testimonials"
Often
customers and clients will send a quick e-mail thanking you for your good
work. Don't let these testimonials get lost in your inbox...
http://www.clickz.com
June
29, 2004
From
MarketingProfs.com:
"Managing
Content Is a Process, Not a Project"
Give
people what they want, which is easy-to-find, accurate, up-to-date,
well-written content...
http://www.marketingprofs.com
June
28, 2004
From
DM News:
"The
Deliverability Top 10"
Want
to ensure your e-mail message gets read? Follow these 10 tips...
http://www.dmnews.com
June
24, 2004
From
clickZ.com:
"Applying
the 80/20 Principle to User Segmentation and Site Design"
Why
should your site be all things to all people? Make it the most
effective for those who matter most to your business...
http://www.clickz.com
June
22, 2004
From
clickZ.com:
"The
Give and Take of Agenda Blending"
Everyone
who visits your site has an agenda. In many cases, the visitor's
agenda differs from yours. A lopsided focus on either agenda will
lead to the site's failure...
http://www.clickz.com
June
21, 2004
From
eMarketer:
"Retailers
Making the Most of Multi-Channel?"
Multi-channel
retailing requires changes to distribution, marketing and store operations
before retailers can truly leverage its advantages...
http://www.emarketer.com
June
21, 2004
From
iMarketing News:
"The
Shopping Cart Blues: Reckless Abandonment?"
If
they leave, ask why. Online shopping cart abandonment surveys are
easier to implement than many marketers think...
http://www.dmnews.com
June
18, 2004
From
eMarketer:
"What
Your Site Visitors Know About Tracking"
It's
trust we're dealing with here, more than laws...
http://www.emarketer.com
June
17, 2004
From
InternetRetailer.com:
"Marketing
Measurement Doesn't End with Marketing Spend"
The
better we convert, the more valuable we become as a partner to affiliate
sites...
http://www.internetretailer.com
June
14, 2004
From
clickZ.com:
"From
Irrational Exuberance to Confident Optimism"
A
funny thing happened during the first half of this year. The
Internet industry started booming...
http://www.clickz.com
June
11, 2004
From
InternetRetailer.com:
"Pay
for It Online, Redeem It at the Store"
Gift
card sales reached $45 billion in the U.S. last year...
http://www.internetretailer.com
June
9, 2004
From
MarketingProfs.com:
"How
to Implement a Content Style Guide"
A
style guide should begin with a definition of the top 3 to 5 audiences
that the Web site is trying to reach...
http://www.marketingprofs.com
June
8, 2004
From
clickZ.com:
"Don't
Get Blown Off Course With Poor Analytics Data"
Verify
and adjust analytics tactics over time to adapt to external changes that
may affect the integrity of the data you collect...
http://www.clickz.com
June
4, 2004
From
clickZ.com:
"Benchmarking
an Average Conversion Rate"
Conversion
rate is a measure of your ability to persuade visitors to take the action
you want them to take...
http://www.clickz.com
June
4, 2004
From
clickZ.com:
"When
to Kill a Keyword Listing"
How
well targeted is the keyword to your business?
http://www.clickz.com
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