June
27, 2003
From
clickZ.com:
"SEO:
Search Engine Optimists"
Prospects
arrive at your Web site because they recognize a need, problem, or
opportunity...
http://www.clickz.com
June
25, 2003
From
MarketingProfs.com:
"Can
Your Site Stop Your Telephone From Ringing"
Do
you really know how your company comes across on the Web compared to the
competition?
http://www.marketingprofs.com
June
25, 2003
From
clickZ.com:
"How
Big Is a Breadbox"
The
Web is perfect for providing prospective buyers detailed descriptions and
multiple views of an object...
http://www.clickz.com
June
24, 2003
From
eMarketer:
"Importance
of Site Design to E-Commerce"
36.2%
of US Internet users will bypass a site that is badly designed...
http://www.emarketer.com
June
23, 2003
From
Nielsen/NetRatings:
"Nearly
40 Million Internet Users Connect Via Broadband, Growing 49%"
Those
earning between $75-100k belong to the fastest growing income group
adopting high-speed access, increasing 55 percent...
http://www.nielsen-netratings.com
June
20, 2003
From
clickZ.com:
"Are
You Sweating the Small Stuff"
Don't
assume any page element, including buttons, background color, even a word
or two, are unimportant...
http://www.clickz.com
June
18, 2003
From
eMarketer:
"Evening
E-Mail and Net Users"
Internet
and e-mail usage among US retail consumers is strongest between 4:30 pm
and 11 pm...
http://www.emarketer.com
June
17, 2003
From
clickZ.com:
"Actionable
Intelligence, Step One"
A
web analysis tool should be able to correlate traffic metrics, such as
click streams, to specific business metrics...
http://www.clickz.com
June
16, 2003
From
BusinessWeek Online:
"At
Last, the Web Hits 100 MPH"
2003
is shaping up to be an inflection point, when broadband will reach enough
people to kick off a round of changes on the Web...
http://businessweek.com
June
13, 2003
From The
Globe and Mail:
"Net
Traffic Mirrors Seasonal Patterns"
As
the Internet becomes relied on more and more to make purchases and do
research, the same pattern you see in the physical world you're going to
see on-line...
http://www.globetechnology.com
June
13, 2003
From
clickZ.com:
"The
5 Percent Solution"
There
are 10 business metrics, or operating measurements, an e-tailer must track
to measure performance...
http://www.clickz.com
June
12, 2003
From
Internet News:
"Free
Shipping Delivers Online Customers"
Online
consumer groups: Zippos, Plodders, Potentials, Dealers, Midways and
Respectfuls...
http://www.internetnews.com
June
11, 2003
From
MarketingProfs.com:
"Metadata:
An Essential Web Writing Skill"
Title
metadata is responsible for describing exactly what is on the page.
It is crucial, particularly from a search perspective...
http://www.marketingprofs.com
June
9, 2003
From the
New York Times:
"Loyalty
Programs Spread Online"
Use
rewards to entice shoppers to change their typical behavior...
http://www.nytimes.com
June
9, 2003
From DM
News:
"Build
Your Site for Search Engine Results"
Understand
the basics of how search engines locate and classify Web sites...
http://www.dmnews.com
June
5, 2003
From
E-Commerce Times:
"Is
Broadband Really Changing E-Business?"
Broadband
access is enhancing not only the quantity, but also the quality, of online
shopping...
http://www.ecommercetimes.com
June
4, 2003
From
MarketingProfs.com:
"No
Rest for the Query"
Search
engines will bridge the existing gap between virtual Web sites and
physical locations...
http://www.marketingprofs.com
June
2, 2003
From
Internet News:
"Net-Driven
Sales to Surge"
The
Internet will influence 34 percent of all U.S. retail spending by 2007...
http://www.internetnews.com